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Business Skills

  1. How to Create Bolder, Jazzier, More Intriguing B-to-B Email Subject Lines
    Many of my b-to-b clients feel stuck in the mud when it comes to gaining the attention of their email subscribers. They use the same very limited number of techniques, strategies and angles time and time again. They realize recipients on their lists probably feel uninterested in hearing from them, which is but one step short of losing them when they unsubscribe.

  2. Personal Branding, Authenticity and Truth for Introverts
    Not far from my home in rural Western Massachusetts, you can enjoy brunch on weekends at a farmhouse cafe constructed of straw bales. On one wall, Strawbale Cafe sports what it calls a "truth window": Pull open the window shutters to see for yourself that the walls of the building truly are constructed of highly compressed, nearly airtight, stacked bundles of straw. When it comes to branding, some introverts shy away because they think it involves putting on an act or creating a big fuss over something ordinary.

  3. What Can Salon/Spa Owners Learn From an Italian Deli?
    Recently a friend told me about an Italian Deli called Spolumbos and all the right things they do to attract customers. You are wondering what can I learn from an Italian deli on how to run my salon or spa? You can learn a lot from these three guys. See wealthy salon owners understand the same secret these three deli owners understand. That secret being they are not in deli business they are actually in the relationship business.

  4. 21 Tips for Defeating Writer's Block
    One of the most difficult aspects of article writing and marketing, once you have been doing it for a longer period of time, is how to come up with fresh topics to write about. It is even more difficult to put your finger on ideas that are hot and related to your topic.

  5. 14 Tips to Improve Your Article Writing and Article Marketing
    Everything online requires content, and articles are just one form of content. Learning how to write articles and create content should be a focal point for anyone looking to start a business or even a hobby online, after all like the saying goes, content is king. Here are some tips to help you write better articles:

  6. Cutting Through The Information Overload: Grab Your Readers' Attention With a Great Title
    As avid readers, we have trained our brains to scan the headlines looking for something that might suit our desires... This article will give you a solid understanding of how to grab your readers by the eyeballs and get them to open and read your articles...

  7. The Top Four Introvert Marketing Strengths, As Rated by Introverts Themselves and the Public
    To many people, the concepts "introvert" and "marketing" seem as incompatible a combination as oil and water. After all, marketing has to do with getting your name and your business reputation out there, and introverts are by definition inward-looking people, right? Not really. Introverts are simply folks who need to recharge their energy alone rather than in a group, in contrast to extroverts, who lose energy by themselves and gain it with other people.

  8. Introverted Business Owners: Don't Believe These Three Myths About Introverts' Marketing Abilities
    An introvert is someone who needs to recharge their energy alone rather than with other people. An extrovert is someone who gains energy being with other people and loses energy being alone. These definitions come from Carl Jung, whose work formed the basis for the Myers-Briggs personality test. If you're not sure whether or not you're an introvert, I encourage you to take that test.

  9. Article Marketing Tips: How Consumers Read Your Articles
    If you are an article marketer, or you have entertained the possibility of writing articles, then keep reading... In this article, I define the Six Essential Elements of writing articles that generates traffic and produces sales for your website... It will all begin to make sense to you when you step into the shoes of your readers...

  10. Introvert Marketing: How Reserved Can Also Mean Revered
    When I surveyed more than 300 self-identified introverts, more than 70 percent agreed that it is somewhat important or very important to come across as highly social, easily conversational and maybe even a bit of a show-off to succeed in business. Like many of the other results in the survey, this seems to be stating a belief that introverts must act like extroverts to attract customers and clients.

  11. Boost Your Bottom Line in Tough Times
    Sometimes in entrepreneurship, when sales start to fall and income drops, we start looking for magic keys and secrets to solve the problem. Unfortunately, seeking secrets (that usually don't exist anyway) takes away from your business and ignores the knowledge and assets you do have. While it is important to continue your education by learning new things, when your business is down it can be faster to work with what you've got. Here are tips to boost your bottom line when it starts to sag:

  12. 10 Tips To Take Your Customer Service From Drab To Fab
    It happens all the time: A full-page ad is placed in a major monthly publication. The ad touts the service excellence of their product. Catchy phrases. Great promises. Major dollars are spent to create an implied image in the mind of the consumer. And it can vanish in a heartbeat if promises made are not promises kept-if the derived image cancels out the implied image!

  13. Marketing Tip: There Is A Time For Selling And A Time For Closing The Sale
    Most commercial webmasters enter the online sales process at a great disadvantage... The disadvantage is that they have never worked in sales, nor have they studied the fine art of copy writing... Many webmasters spend a considerable amount of time second-guessing themselves about when and where to ask for the sale...

  14. Marketing Tip: Success Relies Upon The Relationships You Create
    There is one factor above all others that will determine your ability to be successful on the Internet... That's one factor is your ability to create, develop, and maintain good relationships with other people...

  15. Marketing for Introverts: Must We Impersonate Extroverts?
    In a survey I conducted of more than 300 self-described introverts, over three-quarters of respondents said they could impersonate an extrovert somewhat well or very well when important business was at stake. This means being able to make small talk, to interact in a sparkly, attractive way, to remain "on" in the presence of others for hours and hours, and more.

  16. Follow The Experts Who Do What They Teach
    As I'm sure that you realize, not all online marketing experts are the same. Some are only interested in your money, and they know that the quickest and easiest way to get it is to sell you "the dream." Many so-called experts have never done what they teach. They come online, survey the landscape, and decide that teaching is easier than doing. So they hire a ghost writer to write an ebook, or worse, they write an ebook filled with their theories. Then they roll this ebook out with lots of fanfare, selling it to unsuspecting newbies.

  17. Practical Copywriting: 12 Steps to Boost the Persuasive Power of Your Marketing Copy
    Whether consumers or business buyers, people today are skeptical and tight with their discretionary money. If customers have been slow to sign up for your paid offerings, try these practical copywriting exercises to increase the persuasive power of your marketing pitches:

  18. Is This Such A Thing As An Info Product in a Day?
    When I was about 10-years old, I really wanted a cat. My mom, however, was opposed to this idea. In her opinion cats (and dogs) were bringers of dirt and chaos into a home she tried so hard to keep clean and orderly. The exception to my mom's rule were things like goldfish and turtles because they were small and were not going to wander through the house, get into the garbage, or scratch the furniture.

  19. 5 Reasons to Hire a Ghost Producer for Your Video Content
    The principle known as the division of labor argues that when people have sufficient resources available, they begin to specialize in different tasks, allowing more complex and profitable work to be done. The industrial revolution was based on this principle - as machines were provided that reduced the number of farmhands needed to grow crops, jobs requiring mechanics for the maintenance of these machines arose. More people were available to work in factories, which became increasingly specialized, and technology rocketed forward as a result.

  20. Creating Target Market Profiles Focuses Your Copywriting
    I have an amazing team of writers I work with on a regular basis. Each has his/her own specialty from article writing to technology. It's fun to watch these pros go through the process of creating copy that speaks specifically to the target customer we're aiming to attract. Sometimes everything flows smoothly, but occasionally we hit a bump or two before getting the details nailed down. Here's an example.

  21. 4 Step Checklist For Online Marketing Success
    Many online business owners want to make the process of developing a successful online business harder than it needs to be... The truth is that a simple 4-step checklist can lead anyone to online profits:

  22. Practical Copywriting: 10 Steps to Improve Your Marketing Copy Today and Tomorrow
    Not satisfied with the response you’re getting from sales pages on your web site, email marketing blasts and other promotional copy? Hiring a copywriter for a complete makeover will cost big bucks. You can probably produce measurable improvements in results by trying these 10 practical copywriting exercises.

  23. Build a Successful Direct Sales Business
    Direct sales is a fast and affordable way to start a business today...right now even. Joining a direct sales business gives you everything you need to start making money including a product or service, marketing tools, training and support. But success isn't automatic. And your sponsor isn't going to do the work for you. The key to success in a direct sales business is to regularly and consistently do the tasks that are required to entice people to take a look at what you have to offer and help them buy.

  24. Marketing for Introverts: Ignore the "Shoulds" and Blaze Your Own Trail
    In a survey I conducted of more than 300 self-described introverts, an astounding 95 percent said they sometimes or often felt "That’s just not me!" when reading experts’ marketing advice. To me, that shows marketing experts haven’t been sensitive to the issue of personality preferences when recommending marketing tactics.

  25. Overcome Sales Objections Fast - Just Do This
    On Saturday, I went to a bike shop with my family to purchase a new bike for my son who is now so very proud that he can ride his bike. And loves going down hills and turning the pedals and getting his first taste of "having wheels." Anyway, when we got there the guy at the shop was talking to us about this brand called Giant. Now my wife and I hadn't heard of Giant as we are not really bike people. So my wife was like: Who are Giant? And that's when the sales guy had the right answers right on the tip of his tongue to answer our objection.

  26. Marketing for Introverts: Must We Impersonate Extroverts?
    In a survey I conducted of more than 300 self-described introverts, over three-quarters of respondents said they could impersonate an extrovert somewhat well or very well when important business was at stake. This means being able to make small talk, to interact in a sparkly, attractive way, to remain "on" in the presence of others for hours and hours, and more. On the one hand, being able to perform in ways that go against one's natural tendencies is a kind of flexibility that can come in handy to achieve significant business objectives.

  27. Online Brand Management - 5 Benefits of Viral Videos
    Viral video is simultaneously the most entertaining and the most infuriating element of online marketing. Let's clear the air quickly: No one can promise you a viral video success. Ever. Viral videos succeed because the audience likes them and spreads them on to other people. If the audience doesn't get it, the video doesn't go viral, and there is nothing that can guarantee the response you want.

  28. Building Brand Identity - Five Reasons Your Blog Needs a Ghostwriter
    A ghostwriter is any writer who creates content for a project that will be presented under another name. As you are traveling in a bookstore, you might marvel at the sheer volume of works certain names such as Tom Clancy put out. In many cases, these books weren't written by a single writer but rather many and then published under the big name.

  29. In or Out - Choosing the Content Service for Your Brand
    It's only a bit of an exaggeration to describe the debate over in-house writers vs. an outside content service as "raging." For any organization dedicated to producing written content as part of its brand, it is an important matter that eventually will need to be addressed. Each method, of course, has its advantages and disadvantages; there are no quick answers. But here are some considerations that should make the decision a little easier:

  30. Building Brand Identity - Tag, You're It
    Taglines are difficult things to pin down. Some taglines have a certain force, a certain efficacy that makes us remember them years or even half a century later. The best ones even stick in our minds long after everyone has forgotten what they were originally for. "Reach out and touch someone" remains a well-known expression today, despite the fact that it originated as a slogan for AT&T back in 1979.

  31. Creative Conjuring for Your Writing Team
    Let us suppose for a moment that you have made the decision to hire a permanent, in-house writing team as opposed to seeking out writers on a more per-contract basis. The advantages of this decision are numerous, of course - for one, you get to grow a team with a focus on your business so they grow more and more aware of it as time goes on, benefiting from long-term exposure to what you have them writing about.

  32. Online Fax Solutions For Your Small Home Business
    Mainly because of these uncertain economic times, more and more individuals are starting their own small companies or operating a business from home. In most cases, their place of work has shifted from a large crowded office building to the comfort of their own home. And that as they say, has made all the difference in the world.

  33. Building Brand Identity: The Shining Success of Penny Arcade
    As brands go, few are as successful as Penny Arcade. Begun in 1998 as a web comic focused on videogame culture as seen through the eyes of the writer and artist, it has grown into a cultural touchstone and an example of how a brand can develop from humble roots into a true powerhouse.

  34. How To Build Your Offline Business With Online Local Directories
    Every offline business wants more customers. That’s why you hang signs in your window and outside your door, to attract people’s attention and entice them to come in. But if you are focusing solely on the people who walk past every day, you’re missing out on the huge market that constantly looks for services online. There are 300 million internet searches performed every day and a whopping 3 billion of them are performed on a monthly basis!

  35. Why Ker-chunk Needs to Proceed Ker-ching
    This morning I was working with a client who was feeling some frustration around defining the niche for their business: It started as "small business coaching"... Got a little more specific as "small 'green' business coaching"... Took a 180-degree turn to "non-profit organization coaching"... And turn another 180-degrees back to "small business coaching"."Why is picking a niche so hard?" my client wanted to know.

  36. Guerrilla Marketing: About Love Not War
    About four times a year I fly to Chicago and visit with my extended family which includes catching up with my "Uncle Lou." Uncle Lou has sold just about everything under the sun at least once during his 50-odd years in sales. He's funny and street smart and has great stories. Uncle Lou has a big heart and I love him but he and I just don't see eye-to-eye on our definition of "effective" when it comes to sales and marketing. This became evident during a recent visit when my uncle asked me about "Guerrilla Marketing."

  37. Dealing with Uncertainty in Marketing
    So often a business owner will say to me that they "hate" marketing. If you are a small business owner who "hates" marketing or even feels a sense of uneasiness when you contemplate marketing for your business, this article is dedicated to you.

  38. Marketing Tip: Connecting With Your Target Market
    There are four types of people in the world... There are dog people and cat people... And, there are people who would own neither and people who own both... My wife and I have always been dog people... Our neighbor is a cat person...

  39. Do You Want to Say Goodbye to Penny-Pinchers?
    Before I get going on today's rant, I have some good news. After sending out my email the other day about not recording the webinar, I received an email from one of my listeners in Penrith who had recorded it. They sent it to me. I uploaded it. And you can check it out at:
    http://www.scottbywater.com/rightcustomers. Of course, you cannot ask me questions as the people on the live call did. Anyway, let me tell you a story from my early days in business about the importance of getting the right customers.

  40. Unforgettable Self Promotion
    A PR expert I’ll call Dale Andrews heard that a local charity was looking to hire a consultant to help with their public relations. He really needed the work and, after racking his brain on how he could stand out from the herd, he realized that showing them what he could do would be far more powerful than simply telling them.

  41. What Marketing Do You REALLY Need Right Now?
    Many small business owners I talk to always seem to be playing catch up when it comes to their marketing. Last week when I told a small business owner that she was doing a good job with her marketing, she replied "Oh, but I have so much to do!" in an apologetic tone. So I asked her, "What is it that you have to do?" "Well," she said, "I need to redo my website, write a new brochure, update my Facebook page, and call clients whom I haven't seen for a while."I'm also wondering, do I need to get a Twitter account and do I need to have a blog AND a website?"

  42. Lessons From Sport and Alan Jones
    I was flicking through the newspaper on the weekend when I came across an article about Alan Jones. The article covered a number of things, but there were a couple of things which stood out.

  43. Business Turnaround: Locate and Isolate the Root Causes of Your Company's Problems
    When seeking business turnaround, one of the first things you need to do is to determine the root causes of your economic woes. Your company may have financial problems for a plethora of reasons, which your business turnaround plan will have to consider. Sales may be down because a new competitor has entered the market or there is an economic downturn that is preventing your customers from being able to afford your goods.

  44. How to Avoid Four Surefire Ways to Kill Your Brand
    There are no guarantees of success when developing a modern brand. There is no switch that will pour out money, there are no stunts that will automatically create attention, and there is no how-to manual that, if assiduously followed, will assure your brand's place in the annals of the great Internet legends. Brands are driven as much by the customer as they are by the originator, and the customer doesn't always want what's being sold. That said there are certain behaviors and practices that are guaranteed to kill a brand, virtually without fail.

  45. Built-in Trust: Increase Sales Exponentially with a New Breed of Strategic Partnerships
    Wouldn't it be nice if you could bypass the competition and get in front of hundreds of qualified prospects who are looking forward to talking with you? No cold-calling or expensive advertising. No sales calls to people who don't understand what you do or the value of it. No waiting months for people to decide whether to trust you or not. What would that do to your sales cycle? Your revenue? Your profit margins? Let's talk about a way you can accomplish this.

  46. Keys to Attracting Win-Win Strategic Alliances
    The most potent marketing strategy for any small business owner is not a great website, or lots of Facebook friends, or a killer networking plan. The marketing strategy that will get you faster and farther than anything else put together is developing strategic alliances with other businesses so you can promote each others products and services.

  47. Awaken The LION Within You
    Yesterday I read the "Mr. Brave" book to my 3 year old son. And he asked me "What's brave?" I explained to him that brave is anything you do when you are scared to do something, but you do it anyway. And that is a big part of living, isn't it? Gathering the courage which the Lion thought he didn't have in the Wizard of Oz and doing stuff despite our fear. I think Richard Branson put it best when he said: "The brave may not live forever - but the cautious do not live at all."

  48. Copywriting That Creates a Fit: Ten Ways to Warn Away Unsuitable Clients and Invite Ideal Customers
    Are you tired of dealing with clients whom you just can’t seem to please? Are you frustrated, unable to complete projects (and bank your final payment) because clients don’t get around to tackling the steps that only they can do? Are you often startled that clients have wacky expectations? If you experience any of these annoyances, chances are you’re not focused enough in your marketing copy, so that it wards off clients who represent a lousy match and attracts those who can’t help but be thrilled with what you do and how you do it.

  49. How to Work Well With Introverted Clients: Four Guidelines
    Skittish. Cocooned. Loyal. Disciplined. Introverts are those who enjoy their own company and need time alone to recharge. They may or may not be shy, but they don’t talk for the sake of talking and aren’t at their best in a loud, crowded situation. You’re more likely to describe introverts as interesting people than as exciting folks to be around. (To an introvert, that’s a compliment, rather than a put-down.)

  50. Target Audience: Who Is Your Ideal Client?
    Your target audience consists of the people and businesses that are most likely to need and want what you have to sell. Before you create a marketing plan for your business, it is critical that you define your target audience and create an ideal client profile so you can attract this audience with your marketing. Once you have identified your target audience and ideal clients you will find it so much easier to design your marketing plan around their identity and their needs.

  51. Creativity Gone Wild: Beware of Punctuation Marks and Special Keyboard Characters in Business Names
    Recently I tried to order a documentary DVD called “Young at Heart” from a wholesale publishing site. Typing in the title of the DVD in the site search engine brought up nothing. This puzzled me, because the movie had been shown in theaters and won several awards. And it wasn’t brand new. Scratching my head, I went away and tried again a month later. It still didn’t show up in the database. Then somewhere deep in the back of my mind, I had a dim memory that there was an “@” sign in the title.

  52. Top Ten Startup MistakesThat Almost Always Lead to Business Failure
    Many startup ideas fail to ever be launched and many, many fail within the first year or two. In most cases, the failure has nothing to do with the business idea, but how the business side is handled. The business of entrepreneurship is business first, then operations (what your business actually does). The Top Ten startup mistakes that lead to ultimate failure are:

  53. LISTEN UP LEADERS: The Frontline Makes Your Bottom Line
    It happens all the time: A full-page ad is placed in a major monthly publication. The ad touts the service excellence of their product. Catchy phrases. Great promises. Major dollars are spent to create an implied image in the mind of the consumer. And it can vanish in a heartbeat if promises made are not promises kept-if the derived image cancels out the implied image!

  54. Educate Your Customers
    Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential... they've already bought from you!

  55. Why Most Business Owners Aren't Productive
    "One of the secrets of life is making stepping stones out of stumbling blocks" And a number of people liked it, so I want to talk about that now. Recently, I lost my assistant for a few months over the festive season due to personal and health reasons. And that means I have been handed several hours of administration tasks a week I wouldn't normally have to do. That's painful because there are so many other areas of my business that I want to focus on.

  56. Starting a Business? Should You Choose a Full-Time or Part-Time Startup
    Many potential entrepreneurs have a hard time deciding whether starting a business part-time or full-time makes the most sense for them. On the one hand, dedicating yourself full-time to a startup seems like it would give your idea the best chance of success. On the other hand, starting out part-time allows you to keep your regular job while testing your business idea. The best option for you depends on a number of factors and the weight you give the advantages and disadvantages of starting out full-time or part-time.

  57. Why Closing The Sale Doesn't Work
    I was training a lady the other day on telemarketing skills for a service based industry. And she had all of the skills... great rapport building... awesome approach to guiding people through the phone call and she was a real people's person. But there was one problem: when it came to the close she flustered it and the customers disappeared from sight. There's no doubt about it: this sort of thing can cost a company big money and in some instances, closing is critical to the sales process.

  58. Every Business Startup is a Series of Unexpected Events - Will You Be Ready?
    No matter how seasoned an entrepreneur, every business startup has its share of surprises. Whether the entire business idea changes radically during the early stages or an unconsidered market segment emerges as the top consumers, expect the unexpected. How a business owner deals with surprises is a major factor that determines who finds great success and who muddles through.

  59. How Numbers Matter in Marketing
    I typically write a lot more about the "human side of marketing," because I think topics like trust, sincerity, and emotions get overlooked in most marketing advice discussions. And no matter how clever your copy and fail safe your system, neglect trust building and you will have to work twice as hard at your marketing for half the results. But that doesn't mean you can ignore the numbers side of marketing.

  60. 10 Tips for Copywriting Success
    While video and multimedia technologies are rapidly expanding, the Web remains a largely a text-oriented system. Text utilizes far less space than video or audio, and remains the go-to medium for the majority of the web's public content. This means that there is a lot of copy on the web, so a savvy copywriter should be on the lookout for any technique that will improve the material he puts forward.

  61. Business Naming: Three “Say What?” Problems That Could Spell Trouble for Your New Business Name
    When I interviewed a gardening specialist years ago for a story unrelated to gardening, she used a phrase to illustrate one of her points that I just couldn’t understand. It sounded like “squash vine bores,” and I had to ask her to repeat it three times because I couldn’t settle the unfamiliar sounds in “vine bores” into words. I wrote it down, then later emailed to check the spelling, and learned that it should have been “vine borers.”

  62. Selling to Introverts: 10 Ways to Appeal to Introverts’ Marketing Preferences
    Whether you’re an introvert or an extrovert, you probably have an unthinking tendency to market to people the way you yourself prefer to be communicated with and treated. If your target audience resembles you, that approach succeeds. But if your target audience differs greatly from you, you’re shooting yourself in the foot when you do that. Worse, unless you’ve investigated or learned about the preferences of those with a different personality, you may not realize the extent of this disconnect.

  63. This Causes Failure for Numerous Businesses
    Years ago, I read a book by Lance Armstrong about his recovery from cancer, and his experiences in the Tour De France. The guy is obviously a phenomenal athlete and an extremely determined human being. And as I was reading his book, I noticed the sort of measurements athletes took of themselves in terms of their timing and understanding their numbers in very specific detail.

  64. Sell Yourself Like A Papaya Tree
    Before we go any further, I want you to take a look at the image below..
    http://img24.yfrog.com/i/c1sv.jpg/. What you can see is a photo of the papaya fruit which I enjoyed last weekend. But why on earth would I take a photo of a papaya fruit? It's really quite simple. The papaya fruit got me thinking about a few things. You see, in the middle of that luscious piece of fruit there are literally dozens of little seeds.

  65. Make a Positive and Lasting Impression at Trade Shows
    Trade shows are fantastic venues for both vendors and buyers to experience a great deal of variety in one location. While the traffic at a trade show offers a lot of exposure for presenters and the possibility of winning over new customers, you only have a small window of opportunity to attract and engage people. Make sure you are maximizing your chances with a professional presentation. Here are some tips to increase your chances of making a lasting impression.

  66. What's Most Important
    The other day I was speaking to a guy who runs a company which teaches people to trade the stock market. And we were talking about psychology and how it's the most important element to your success. He was telling me about how you can give EXACTLY the same trading system to one person and they'll go and turn it into a fortune, achieve their dream lifestyle and all that sort of good stuff. Another will do nothing with it and claim it doesn't work. It doesn't make any sense, does it?

  67. Achieving Success In The 21st Century
    All the "sure" boats to success have seemingly gone down. On a daily basis I hear people muttering a new belief: "Success just isn’t possible right now." The drive to achieve ones goals, dreams and aspirations have been chucked overboard as impossible rubbish and have been replaced with a new belief: "It’s a desperate time where the best one can hope for is to just make it through without losing everything." The truth is that everyone still wants to achieve success today more than ever.

  68. You’re Not an Expert? The 5 Best Information Publishing Options That Leverage What You Know
    “I don’t feel right charging more than I already do,” my sister told me once. “Ninety percent of what I tell clients is just common sense.” I looked at my sister in amazement. She’s a real estate attorney. She graduated from law school, passed the bar exam in two states and had been practicing law for almost 20 years. She’d guided me through the process of buying a house for the first time, which involved many steps unfamiliar to me that were far from common sense.

  69. Teach To Learn
    Years ago, when I was in my teens I flicked through a book by Stephen Covey that you have probably heard of. It's called "The 7 Habits of Highly Effective People." That was a long time ago and I must go and revisit that book. However there is one idea I learnt that I believe applies to virtually every business. The best way to learn something is to teach something. Unfortunately, most people don't start teaching anything until they believe they are an expert. As a result, they hinder their progress.

  70. Service Providers and Experts: 6 Ways You Profit By Creating Information Products
    Here’s a question I received not long ago from someone whose income consists of writing and editing fees from clients: “Is it really worth all the time it takes to create and market infoproducts? If your normal revenue-generating activities bring you $50 or $100 an hour (or more), why spend it on planning, writing and marketing these little projects? Isn't it better to engage with a prospect for a $4,000 white paper than work on a $29 or $129 infoproduct?”

  71. For a Better New Product Name or New Company Name, Create a Scorecard
    Imagine being asked to judge a martial arts competition while never having studied karate, tai chi, judo or the like. You might latch on to a favorite whose moves you admire only to learn from people in the know that this competitor's form was actually embarrassingly and even dangerously bad. Or you might feel completely frozen in your ignorance, unable to recognize a competitor whose power and style were clearly head and shoulders above the rest.

  72. The Faith Versus Fear Mindset
    Several years ago, I went skydiving. Obviously falling out of a plane 10,000+ feet above ground isn’t the safest thing you can do. To limit their liability and make sure everyone understood the waiver we were required to sign, skydiving companies have participants sit through an hour long presentation that details the things that can go wrong with your parachute and possible (but not probable) ways to fix those while plummeting to the ground at warp speed.

  73. What Science Says About Selecting the Best Business Name for Your Company
    High-priced branding consultants who huddle together for months to concoct a new company name would like the public to think that effective naming involves secrets revealed only to those who earned a Ph.D. in linguistics, speak 17 languages or learned advertising through working their way up the ranks at a famous-brand agency.

  74. Ways People Mess Up When Establishing Multiple Streams Of Income
    I was recently at a networking meeting and met a really nice woman. After several minutes of conversation, I asked her what she did. She excitedly launched into how she was a real estate agent, but that was slow right now, so she was going back to giving massages, but she was also selling Mary Kay cosmetics.

  75. Answering the Question: What Makes You So Great?
    The other day I was discussing marketing options with a client and she said something which took me completely by surprise."Well, I guess I could be shameless and promote myself more when I'm doing a presentation but it's not like I have anything special or interesting to say..." I was surprised because this woman has singlehandedly built a very successful consulting practice and works with an impressive roster of Fortune 100 companies.

  76. Create Information Products - Detailed Blueprint To Making A Fortune Selling Information Products
    Creating information products to solve people's problems is one of the most profitable and easiest online business to be in. It's much cheaper than setting up a traditional brick and mortar business, there's no inventory to keep and you make 100% of what you sell. Here's a business plan of how to get into this online business.

  77. A Sizzling Sales Lesson From My Grandma!
    Years ago my mother told me a funny story about my great grandmother. She said... "Your great grandma knew that great grandpa would be upset if supper wasn't ready when he got home. (Remember... this is back in the early 1920s). And of course... there were times when of course she was running behind and nothing was ready for supper."
    What did she do?

  78. Are You Ready To Start A Business?
    Are you ready to start your own business? A lot of people feel they are, but they haven't considered what running their own business will really entail. They are interested in setting their own work hours, not having a boss and having unlimited income potential. These items are the rose-colored glasses of owning your own business.

  79. The 2 Most Common Mistake In Naming a New Company or New Product
    Most of the time, business owners and organizational marketers look for a new company name or new product name that seems to get the job done. That's unwise because they don't take the time to think about possible shortcomings of the name they settle on. Instead, those shortcomings emerge over time, costing them dearly in sales and opportunities. Sometimes the name problems require an expensive rebranding overhaul.

  80. Write a Book and Catapult Your Company to New Heights by Branding Yourself As an Expert
    Taming the recessionary tiger is not as difficult as you think. Forget the old patterns of spending big bucks to buy advertising or blast postal mailings to thousands of possible buyers. The dollars aren't there to spend in a broken economy. Today every penny has to count, and that happens only when you define your market exactingly and tailor a message that is meaningful to it.

  81. Naming Tips From the Internet’s Most Popular Free Business Name Generator
    Thinking of using some fancy-dancy automated name generating program to brainstorm possible new company names or new product names? You can easily find such software utilities in a web search.
    In what appears to be a bonus of incredible value, these programs not only propose names for your consideration but also take a look and see whether the matching dot-com domain is available.

  82. Crafting A Compelling Elevator Speech
    Your elevator speech is a verbal business card or billboard. In order for it to be effective it must be compelling. You want it to draw in the prospect yet leave them wanting to know more. It is one sentence, two at the most, and serves as your benefit statement. Your elevator speech needs to be just what its name implies, short enough to share on an elevator ride.

  83. Information Products: The Limits of Repurposing
    Today I visited the giveaway page of a group promotion and have a lesson to share about do’s and don’ts in reusing previously created material for purposes such as this. Simply put: Make sure reports and recordings present you in the best possible light to first-time readers or listeners.

  84. Be First, Best or Different
    Be First, Best or Different."You either have to be first, best, or different." I found this quote on a quote board so I don't know what country music singer Loretta Lynn was referring to when she said it, but it seemed a perfect summation of what your business must be when you're starting out.

  85. Create Information Products - Step by Step On Using Ghostwriting Services
    Successful online marketers create information products that are in-demand and sell them online. It's one of the most popular and effective ways to make money on the internet. An information product, or an ebook requires no inventory and the profit margins are huge.

  86. Are You Getting in the Way of Your Own Business and Its Growth?
    The Author of the most practical business book - Secrets To Retail Riches – provides the following article on how best to generate far more income for your business whilst working less than you are actually doing now. You can learn more at www.specialtyshopsuccess.com. Are you getting in the way of your own business and its growth? Many owners do, most without ever realizing it.

  87. Avoid These Six Deal-Killing Mistakes When Approaching a Potential Joint Venture Partner
    Like many highly visible marketing experts, I receive five or six joint venture proposals every week. Most of these I know are a “no” within 10 seconds flat. Why do people go so wrong in approaching a potential joint venture partner? Perhaps they just haven’t thought it through from the perspective of the other side.

  88. Top Five Reasons Why Now Is The Perfect Time To Start A Business
    Turn on the TV and all you'll hear is how the stock market still hasn't fully recovered and how unemployment is still rising, so you might think I'm out of my mind to suggest that now is the perfect time to start a business. But I stand by my statement.

  89. Five Dangerous Myths About Naming Your Company, Business, Product or Service
    I’m not sure why, but naming a new business or product trips up a lot of otherwise smart, level-headed entrepreneurs. Here are five dangerous myths that can send your naming process straight to nowheresville or even to hell.

  90. Can You Beat the Competition? Yes. Here's Why and How
    Imagine that you were given the exact same product to market along with 100 other people, many of them highly experienced marketers. Most of you would assume you wouldn't have a chance in hell of getting more attention than the others, and you might even give up before starting, for that reason.

  91. 5 Reasons Why Most Internet Marketers Fail
    When it comes to starting any endeavor, whether it be learning a new hobby or starting an online business, we all have to start at ground zero. We all have to start at the very beginning from the very same place. Granted, we each bring different skills and backgrounds into the mix, but for the most part we are all on equal footing at the starting line.

  92. An Introduction To Sales Letters
    The world is truly a continuous work in progress. That is because it is estimated that every hour, a new business or company starts up, making up for already congested industries. Different industries have different companies and you could be surprised how the number of firms is increasing through time. Thus, the competition is so intense that the consumers are already becoming too confused on how to pick the company they would transact with.

  93. Personal Training Business Ideas
    Being a personal fitness trainer is perhaps one of the greatest jobs out there. Aside from being fun to do, it just feels great to help people become healthy and improve their quality of life. You can actually continue on this mission by setting up your very own personal training business. This way, you can make use of your talent and skills in establishing a rewarding business on doing the job that you love most.

  94. The Ultimate Sales Letter
    A sales letter is a form of business letter that aims to convince the recipient to buy a product or a service. In other words, a sales letter is a communication tool that embodies the sales talk a marketer should do to call prospective customers to action.

  95. Writing a Business Plan - 8 Ways to Catch the New Wave
    Writing a business plan can be pretty tedious. There's the cover, the table of contents, some 20-25 pages of content and the back cover. The innards are typically long paragraphs punctuated with bold font sprinkled hither and yon. And it's all a big bore. There's a reason for this. The "how to write business plans" books are classics. That means they are old. They were all written pre-internet.

  96. The Top Ten Tips For Effective Sales Letter Writing
    The global marketplace is fast becoming a real marketplace: it is growing noisier and even more crowded, with vendors all racing to sell their wares to the nearest customer, and with marketing techniques that can be clever, if not downright ridiculous. Indeed, marketing campaigns are becoming more and more hard sell, annoying customers rather than attracting them.

  97. How to Improve Your Business by Finding New Business Opportunities
    When it comes to start your own business with one perfect idea, that's only a part of the whole process. The initial plan you have for your business might be good to start it off and keep going for some time, however you must be prepared that situation on your market will be changing and you will have to be flexible to keep your business fresh and attractive by coming up with new ideas and applying them to it.

  98. Small Business Owner? Put Your Knowledge To Work And Get Known As An Expert
    If you're a professional businessperson and you're serious about your chosen field, you should strive to be known as an expert. Why? Because it will force you to dig deeper into your field, you'll solidify your knowledge, you'll provide significantly more value to your clients, you'll generate more income, and you'll be publicly acknowledged for what you know.

  99. Why Strategic Planning Is Important Even For Small Businesses
    Small business owners mistakenly believe that the size of their business negates the need for strategic planning but the opposite is actually true. Its inherent size is actually what makes strategic planning more important because it can be means for a small business to gradually evolve into a huge and thriving multinational corporation.

  100. Small Business Myths That Can Stop a Franchise Before it Starts
    Whether it's Paul Bunyan and his gigantic blue ox or a get-rich-quick business opportunity, America loves a tall tale, we always have, and there are plenty of them to go around. Nowhere is this more true than in small business, where some say that success is guaranteed while other say that it's nearly impossible.

  101. Simple Tips For Writing Sales Letters
    Sales letters are among the most useful marketing tools that marketers, advertisers and companies use nowadays. There are too many companies competing in the market today, so the battle also entails each to effective come across and get in touch with the consumers.

  102. Schmooze To Sell
    Schmooze. Why schmooze? Because schmoozing is how to sell. To schmooze, according to one dictionary definition, is to: Talk casually, especially in order to gain an advantage or to make a social connection.
    In the world of selling or business, you could translate that definition this way.

  103. How Information Products Help Customers Say Yes Faster
    An unfortunate side effect of an economic slowdown like the one we're in currently, is spending slows down. If you're a small business owner the slowdown in spending shows up in two ways:

  104. Creating Your Own Information Products For Profit
    Information products are those products that give information, such as e-books and online newsletters. Occasionally we hear how someone has made six figures selling their own information products via the Internet. Such inspiration stories make many beginners want to start something on their own. One common fact that many of us face is that we just do not have a product to sell.

  105. Do You Want to Run a B&B?
    If you decide to run a b&b then you need to make it a goal to have the very best one out there. You want the reviews about it to rave about how wonderful it is. That way more people will be contacting you to make a reservation. Imagine having to turn away reservations again and again due to already being booked. That is the best scenario the owner of such a business can hope for.

  106. Why Are Wholesale Distributors Critical To Your Business?
    Dropship wholesale distributors are critical to your online reseller business. The number of people making a living online out of reselling stuffs online auctions such as Ebay is growing exponentially. Closing a sale is the first part of the equation. You would need your dropshippers to deliver the products to your customers on time. Yous should make sure that the merchandise is of high quality.

  107. Key Secrets About Making An Effective Sales Letter
    An effective sales letter, simply put, is a sales letter that achieves its objective and contrary to popular opinion, making a sale is not always the only thing that businesses want to happen with a sales letter. A sales letter can also be used to simply spark interest in a certain target market or obtain a specific type of support. All in all, an effective sales letter gets the job done.

  108. Beat the Upcoming Recession With These Recession Busting Ideas
    The dreaded "r" word, recession. When the economy follows a downward trend and there's even less money left in your bank account than you'd like. Lots of businesses hate recession. Any business that has wafer thin margins dreads an economic downturn. So does any business that isn't an absolute necessity (for instance, someone selling that extra large double latte) is fair game for problems.

  109. How to Deliver Your Worst Elevator Pitch!
    Have you ever been to a networking event and asked someone, much to your regret what they do, and half an hour later you are still standing there nodding your head feigning interest and wondering why you even bothered getting out of bed?

  110. Hey! Why the Long Sales Pages?
    So, you get one of those emails from someone whose business you kinda like. And it's got some enticing little message in it- so you click to take a look at the offer.

  111. Is Your Marketing Stuck in Processland?
    Have you had this experience recently? You meet someone and all signs point to "GO" that this person needs your services. Even better, they seem to have a budget and the willingness to hire someone (like you?!) to solve the problem.

  112. Starting a Business in a Recession
    Boom time is over and there's a recession on the horizon. So is it time for aspiring entrepreneurs to hunker down and wait for the sun to come back out before starting a business? Not at all.

  113. How to Identify a Good Business Opportunity: 7 Points You Must Consider
    These days, we see many business opportunities coming in and out very fast, often we feel overwhelmed about this info. Choosing the good one is not an easy task to do.

  114. Direct Mail Sales Letters
    Direct mail sales letters are more difficult to read than most types of business correspondences because of two primary reasons: firstly, direct mail sales letters are unsolicited which basically means you've no right to expect that your recipient will indeed read your letter, much less open it.

  115. Secret Wholesale List Suppliers: Exposed!
    You have a business. You need a wholesale list source to expand your product line and surely for possibilities of profiting more from the acquirement of wholesale products from such suppliers. Precisely, one of the easiest ways to get a source contact list of distributors and wholesalers is by hitting a deep search on the Internet.

  116. The REAL Reason People Aren't Buying (You'll Be Surprised)
    Last week someone in a business discussion forum posted this question:
    "Help! No One is Responding to My Offer" The person posting, let's call her Susan, went on to say that she loves her work and gets great results for her clients. She's excited about a new service she's promoting, yet no one was responding to her emailed offer.

  117. How To Make Your Sales Letter Effective
    People have been writing letters since time immemorial. Originally, letters where meant for exchanging personal notes to and from people of various distance. As time evolved, the letter has accumulated different interesting functions, and perhaps the most interesting function of all is its value in business.

  118. Business Franchise: The Key To Financial Freedom And Business Success
    When starting a small business, one of the most common problems that entrepreneurs today are facing is the funding. Aside from funding, you have to promote your products and services to the people even before you can sell it effectively.

  119. Sales Letter Writing
    Corporations have it easy. They've got the necessary resources to make the best sales letter. But small businesses like the one you're running can't compete in the same ground and thus, you have to personally make sure that everything goes right with your sales letter. Customers are often unforgiving and with long memories so make sure that you get your sales letter right the first time around.

  120. 9 Tips For Speed Networking
    Have you ever been to a speed dating event? If you have you'll understand the concept of speed networking. At a speed dating event you get to meet an awful lot of people in a very short space of time and the idea is that first impressions count, if you hit it off with someone and feel that you have things in common then you can meet up again later and take more time to build a relationship.

  121. Personalized Sales Letters Get Results - Increased Response And Conversion Rates
    If you have been around Direct Marketing or Internet Marketing for any time at all you have probably already heard how personalizing your sales message can increase your response rates and conversion rates.

  122. Inquiries Become Sales In The Long Run
    So, how often do inquires from potential customers actually translate into a final sale somewhere down the road? Research compiled from dozens of studies on the subject (of sales, leads and inquiry handling) all point to the same conclusion:

  123. Affiliate Marketing Success – 7 Essential Skills
    There are some ways to help you to become a successful affiliate marketer even if you are only spending a few hours a week working at it.

  124. Network Your Way Out of the Recession
    With the current economic climate and the prospect of challenging times ahead as a small business you may be looking to answer the following questions:

  125. What Direction is Your Business Taking?
    With the current economic recession, yes, I'll use the "R" word, too many small businesses are finding themselves moving in the wrong direction.
    In many cases, what were once growing, thriving businesses are now heading into a downward spiral of cutbacks, layoffs, and, in too many cases, bankruptcies.

  126. Business Opportunities Are Made Better with Outsourcing
    Mary saw it coming. The economy had dramatically impacted the company she worked for and there were several of pink slips handed out on Friday afternoon - her job had been axed, along with several of her coworkers.

  127. Succinct And Profitable: Good Sales Letters
    In this age of the Internet, fast web searching, and even faster email, good letters can be difficult to come by. With the convenience brought about by instant messages, as well as letters that can be sent halfway around the globe before you can breathe another word, the art of prose and proper letter-writing can get lost in the hubbub.

  128. Flexible Working and Teleworking Are Revolutionising the World of Work
    Research has shown that flexible working can result in increasing productivity of your business by 15%. Why is this? Well, it is partly due to the fact that flexible workers tend to put in more hours working overall and partly due to the fact that ICT is now enabling working on the move, which means that there is less downtime.

  129. The Advantage of Buying Wholesale Business Software
    Buying business software is considered a must these days especially if you are owning and operating a small to medium scaled business. Computer programs are now taking over and replacing the tedious and challenging tasks of employees, particularly accountants and auditors.

  130. Increasing Productivity Through Flexible Working
    Flexible working is increasingly being seen by businesses in the UK as a way of increasing productivity as well as improving work life balance for staff. Research by BT indicates that flexible working can lead to a 15% increase in productivity.

  131. Step By Step To Start Wholesale Dropshipping Business
    Are you looking for wholesale products in order to promote your online business? Wholesale dropshipping is a good way to make a good living with an online business. By using this system, you can save on inventory costs and spare yourself with the shipping.

  132. The Benefits of Business Networking
    The practice of building personal relationships to grow a business has been around since the first entrepreneurs in modern society. Today, traditional business networking events give entrepreneurs like yourself the opportunity to meet with like-minded individuals in your community and to forge relationships that can prove integral to growing your business.

  133. Business Banking – Top 10 Tips on Writing Your Business Plan
    For any business, having a strong, and realistic business plan is essential to success. Whether you are a new start up or an established company, a business plan will enable you to analyse your business, plan your goals, and assess what your current position is.

  134. People Love to Buy, But Hate to Be Sold
    I'm buying a new car at the moment and I forgot how much fun it is. Choosing the make and model, test driving - and being a girl, of course the colour has a huge influence on my buying criteria.

  135. Three Reasons Why You Should Join Success University
    Making money online is perhaps one of the most ideal jobs for people who prefer working right from the comfort of their homes. That is why we often see different business opportunities online that claim they can create residual incomes in less time.

  136. Why Join SFI?
    Before you ask yourself 'why join SFI why not find out first what is SFI. SFI is a business model that helps lay people build their own business so fast and so potent that they might be able to, in the course of only one year, quit their job and operate this program full time.

  137. Why Join Plug-In-Profit? Here Are Five Good Reasons
    Joining the plug-in profit system is the best move any new business builder can make. This step takes the hassle out of getting your business up and running and your profits soaring FAST.

  138. High Prices Help Your Clients AND Help You
    In medicine, placebos – dummy pills – often help patients heal, despite the fact that they contain no helpful ingredients. A study reported in the February/March 2009 issue of Scientific American Mind found that placebos costing only 10 cents worked considerably less well to relieve pain than those that cost $2.50 a pill. This highlights the tendency of the human mind to attribute higher effectiveness to higher prices.

  139. Effective Sales Letter Writing: 7 Tips To Make Killer Sales Letters
    Letters are among the most popular means of communication throughout history. People loved exchanging messages through letters especially those that come far away. By now, letters were given new and different functions, most notable of which would be in business.

  140. 5 Tips For Small Business Consulting: Franchise Marketing Made Easy
    If you are an internal or external small business consultant for a franchise organization, you are constantly looking for ways to help your clients improve their marketing efforts in order to increase revenues.

  141. How To Use Free Vacations As A Promotional Product To Increase Sales & Profits
    Businesses that use free vacations as a promotional product report an average of 25% increase in sales. Available only to fortune 500 companies for many years, these promotional products are now available to almost any business at a very affordable price. So affordable you probably won't believe it.

  142. Connect With Your Clients
    We have an important job. I'm not saying that because I know other financial services professionals will be reading this article. I truly, deep down in my heart, believe it. We may be in a business dominated by numbers, rules and regulations, but when you get right down to it, our business is dedicated to helping individuals and families.

  143. How To Get Feedback From Colleagues That Makes Sense
    Okay, you've just written a new website, or a new sales page. Or maybe you've just created a new product or offer. Or even just tried on a new suit. And you turn to your friend and ask: "Can I get some feedback from you? What do you think?"

  144. 7 Tips Why You Should Start Your Digital Products Business Online
    The Internet has become a very important source for a person to effectively market his/her digital products online because it gives the user benefits that every financial transaction can be conducted online without making use of any other mode of communication.

  145. Starting a New Business Online - 5 Secrets on How to Fail Miserably Online
    You have decided to start your online business. It is so great and you are assured to meet success. Millions will rain in a few days and in the next few months you'll be richer than Bill Gates.

  146. Branding Your Business
    In today's image-conscious world, branding has never been more important. If you are able to tap into the Zeitgeist, you will be well on your way to success. Walk down any high street and take note of ten household brands.

  147. Home-Based Business Leads
    Owning your own home-based business can be a dream come true for many people. And spending less money on gas - which is one reason people decide to stay home and having more time to spend with your family is another reason people decide to have their own home-based business are growing factors in the home-based business expansion that the home-based businesses are experiencing today.

  148. Spirituality in Your Business Without Scaring Clients
    You've been deepening your spirituality, and it has seeped into everything you do, or is starting to. The thing is, will it freak your clients out if you go all woo-woo and bizarre on them?

  149. Today's World And The Best Small Business Opportunities
    Starting a small business can be a journey into an unknown world; your dreams of a lifetime reliant upon the success or failure of the opportunity your make for yourself. The best small business opportunities in today's world can be found in a variety of different places; what we make of them is up to us.

  150. First Steps In Starting A Business
    Starting a business takes a realistic assessment of expenses, planning assets, and most importantly, funding requirements. The second leading cause of small business failure is from under capitalization.

  151. Best Home Business In A Down Economy
    In every stage of the economy there are businesses that flourish while others seemingly stand still or regress. The same thing applies to a certain few businesses that grow stronger because of the flat economy.

  152. How To Insure Your Business Assets
    Losing your business assets in a fire or other unforeseen event is a disaster, even if you're covered by insurance. If you're not insured, or if your policy is inadequate, that disaster situation could mean the end of your business.

  153. What Is Selling And Online Marketing
    Selling on the Internet is no different than selling off of the Internet. You need customers, and to get those people have to know about your business, and who your customers are. This is where online marketing and selling becomes important.

  154. Here Is One Startup Online Home Based Business Idea
    Perhaps you are sitting at home today trying to figure out how you can make extra money online by starting an online home business. If you are online right now than you're certainly in the right place at the right time.

  155. The Benefits Of Home Based Internet Businesses
    Why work "out" when you can just stay "in". That is what most of us are thinking right now. How wonderful it would be to just not go to work and feel the money flowing in. Well, that is not possible unless you are some tycoon, but you have this other choice, which is to work from home.

  156. 7 Considerations When Making A Business Sales Letter
    When making a business sales letter, the primary goal is, obviously, to make a sale. However, focusing on this bottom line is ultimately what causes a lot of business sales letters to fail, simply because customers feel that the letter is all about trying to seperate them from their hard earned money.

  157. Affordable Telemarketing Solutions For Small Business
    Imagine a flood of new, quality leads flowing into your business as the result of a bank of telephone sales professionals. Your virtual sales team pursues individuals and companies who would be genuinely interested in your business offerings, if they only knew that your company existed.

  158. Ways To Establish A Business Opportunity From Home
    More and more people try making business opportunities at home. Not only will they become masters of their business but they do it in the comforts of their homes as well. When you are with your first time on home based business opportunities, you need to have a first hand learning to jumpstart your business.

  159. Build Your Business Lead Opportunity Package
    Traditionally, successful businesses are dependent on the knowledge of the managers or the owners, and the knowledge of the clients and possible clients comes next. Nowadays, the extent of the manager's knowledge and his or her connection has the same level of importance.

  160. A Comprehensive Guide On Creating A Business MLM Plan
    If you are considering on starting your MLM (Multi Level Marketing) business, it is a requisite to write a business plan. The business plan can be considered as the backbone that can bring you to the next step of your business.

  161. 7 Tips For Sales Letters From A Consumer Standpoint
    Sales letters, whether in actual mailed letter or email format, is probably one of the most tedious and annoying means of advertising ever devised. From a customer perspective, getting your physical mail box flooded with flyers and your email inbox stuffed with spam is NOT a good way to start out the day.

  162. Home Business Ideas For Your New Beginning
    Working from home is ideal for many people across the world. People create home businesses based on their talents and interests and most of the time they end up living their dreams.

  163. Home Business Ideas - Press Release Secrets
    Getting the press to write an article about you or your business is one of the best marketing tools around, and it's free! That is, it won't cost you any cash, but if you want your news release to blossom into a full blown article, you'll have to pay a price: write a killer release.

  164. Home Business Ideas
    With more and more people trying to work less, spend more time with their families, and trying to be their own boss, the home business industry has sky rocketed. More and more people are working from home, doing their work while still spending time with their families.

  165. Home Business Opportunities - How To Achieve Your Goals With The Best Business Opportunity
    Are you still in the midst of deciding if you should invest in a home business? You are not taking the step forward yet because you realize that there is always a risk in investing in any kind of business. Fortunately, there are several ways that you can take to minimize the risks in order to achieve more probability of success and personal satisfaction.

  166. What You Need To Get Your Home Business Going
    Building your home business from scratch can be a bit of a hassle because of the amount of tasks you must face. But in the end, it is all worth the trouble because of the endless amounts of benefits you will receive.

  167. Skills Needed For A Home Based Business
    Owning a home based business can be very rewarding since it provides you with the freedom to set your own schedule as well as the opportunity to make as much money as you possibly can rather than being paid a standard salary or wage.

  168. How To Develop Perseverance For Survive In Business?
    Quitters never win. Winners never quit. The man who gives up at the first sign of setbacks or difficulty never succeeds. The man who takes an adjective lesson from the first or subsequent setbacks, and tries again, attains success, ultimately.

  169. Top Tips For New Business
    When starting a new business there are some vital thing you should do to ensure success – here are the 6 top tips for a new business.

  170. What To Look For In A Personal Assistant
    When starting a business and you need help, what do you look for in a personal assistant? Well, there are many things that you will want to consider when hiring or considering someone for a PA.

  171. 10 Great Tips How To Get People To Trust Your Brand
    articulate a clear sense of purpose: First, revisit the purpose of the business. The purpose should be inspirational for everyone with a stake in the business. There are very few businesses that do not make a social contribution.

  172. H-F-L-Team: Online Business Plans, Site Design And More
    Your Hundred-Fold-Life may begin with a simple clean idea, now it needs a plan to see that idea come to life.

  173. Protecting Yourself And Your Business From The Unexpected
    Protecting the financial interests of any business that you own, should be very important to you. Finding ways to accomplish this may be time consuming or difficult if you are not sure which steps to take.

  174. Branding - Make Your Business Unforgettable
    The branding of your business identity will increase public awareness of your company. By being "brand aware", you will provide a higher level of consistency and continuity in your advertising and marketing materials, and you will become more memorable in prospective clients' minds.

  175. The Secret To Business Communication On A Budget
    Go through most offices, factories and other working environments and one of the main things workers complain out is the lack of communication within the company.

  176. How to Not Lose Customers : Tips Every Business Owner Needs to Know
    As a business owner, and as a discerning consumer myself, I've seen my fair share of do's and don'ts in the realm of customer service, and I know what makes for a bad, average, above average, and finally stellar customer experience.

  177. Four Success Factors for Customer Service
    How many times have your pondered methods to provide customer satisfaction? How much of your money and time is spent on costly surveys and loyalty programs? Save your time and money and stop ruminating through the customer satisfaction maze. The time has come to set your compass on the true direction of client needs.

  178. The Myth Of Being Successfully Solo In Business
    There's a breakneck pace that many new solo business owners assume. With an infinite number of things to do, and about a dozen hats to wear, it gets overwhelming, fast.

  179. 7 Client Attraction Questions You Must Ask Your Target Audience
    If you are currently in a corporate job, you won't know the first thing about starting and running a business. Therefore, you may be initially pinched for both time and money. Yet, once you've defined your idea and defined who your best and favorite client is, you need to do some Client Attraction Marketing and sales.

  180. The Universe follows the Law of Attraction
    This morning we received a message from Mac Anderson, founder of Simple Truths Inc., an organization in the business of encouragement and inspiration. AMC has been a subscriber to Mac's service for some time and always everybody is interesting to see, read, and learn about the products and services he has to offer.

  181. How can trust improve your business?
    One of the books I use in my classes is titled: "Riding the wave of ulture". My students gain a much better appreciation for the differences they encounter when being exposed to a different culture. I strongly believe that awareness of a circumstance is more then 50% of the solution.

  182. How Effective Ad Copy Can Save Your Business, if Your Buildings Were to Crumble!
    When the 911 terrorist attacks occurred in September 2001, many buildings circling the TWIN TOWERS also collapsed. In the blink of an eye, a fortune in fixed assets, crumbled into the dust. Many business people lost their livelihoods... instantly.

  183. Do You KNOW that Your Business Is Needed?
    Often when first connecting with clients I'll hear basic business blocks that sound like: Yeah, but what gives me the right to teach others how to
    [fill in service here]??

  184. How To Start A Graphic Design Business
    The decision to go from worker bee to your own boss is often very scary. Most new entrepreneurs in this field begin while doing "freelance" work on nights and weekends. This is most always the first step to test the waters and see if you can truly be your own boss.

  185. Create A Business Website Using These Tricks Of The Trade
    More and more businesses are finding it easier and more profitable to sell on the internet. The internet automatically lowers cost of workforce and overhead expenses, and the pool of customers to which to sell is virtually limitless.

  186. You MUST Say Yes To The Business (And In-come) Within Your Reach
    You MUST Say Yes To The Business (And In-come) Within Your Reach QUOTE: "The torment of precautions often exceeds the dangers to be avoided. It is sometimes better to abandon one's self to destiny."

  187. Make Concrete Blocks-A Business With A Strong Foundation
    Making concrete blocks and other concrete products is indeed a business with a strong foundation. These products are in strong demand everywhere. Concrete blocks are the basic commodity used in building everything from a backyard compost bin to a huge multi storey building.

  188. Importing Inventory For Your New Business
    Planning a new business is very exciting. If you take some time to do some extensive planning, it can be rewarding instead of a source of frustration. If you plan on starting an ecommerce business or a retail store front, the eternal questions usually boils down to inventory.

  189. Should Small Business Fear The Competition?
    You will find top earners online that are earning fifty or eighty thousand dollars a month and yet they fear competition. It is a terrible way to live. We fear no competition, we fear nothing in marketing. There are people that will try to intimidate you, but you do not have to live in fear.

  190. Making the Right Business Decisions
    Making the right decision every time is probably the toughest challenge faced by any company director. Unless 'up to the minute' business information is available at their fingertips the average company director simply has to rely on guesswork.

  191. Different Business Models For Your Small Business
    There are many different business models that you can use for your business. It is important to understand which one will suit your needs. Sometimes you can use more than one business model to create multiple streams of income.

  192. What Are You Building?
    If you're a business owner you know the importance of building up your business. It can be very easy to get caught up in the trap of working in your business instead of working on it.

  193. How To Market Your Market
    Anyone who has ever thought of having their own business – whether it is from home or an office downtown – has probably sought the help of marketing software or companies.

  194. How To Fund Business Startups
    It is very exciting to have a new business or join a partner in a new business. There is a lot of planning that goes into business startups including the funding. After all, it is very difficult to have a business without some type of funding.

  195. Best Practices For Small Businesses
    Small businesses can often be beaten out by larger competitors simply because they have better practices than small businesses. The good news is that there are a number of practices that can translate to small businesses.

  196. Effectively Creating a Strategic Marketing Plan
    Is an excellent means of propelling your business to the next level of revenues. Indeed, the adage, "no man is an island" is particularly applicable in strategic marketing; the more islands you align yourself with, the greater your network, and the more powerful your revenue earning potential.

  197. Keeping Everything In The Right Place
    Storage units and warehouses are big business as many people are increasingly unwilling to get rid of anything. This is especially true with many businesses that are confused by record retention requirements for a variety of records.

  198. Conference Call Tips And Tricks
    The digital age bears witness to the use of audio conferencing to connect people from across the country in one real time discussion. If you are attending your first conference call you may have a false idea of the real process. It is just a virtual meeting.

  199. A Business Plan Can Give The Direction You Need
    Before leaving on a cross country trip, what is one of the first things that you usually do? You probably gather a few maps and develop a route for the excursion. After careful analysis, you design a plan for the journey. Where you eat, visit and rest are main components of the schedule.

  200. 5 Steps To Explode Your Business
    Here's a great strategy that can dramatically change your business. It works best for professional service providers but it can work well for others as well. If you haven't started down this road before, it can involve a lot of work but you only have to do it once.

  201. Targeted Expired Domain Traffic as a Powerful Tool to Success
    On an average, more than 20,000 domains get expired everyday, and this figure is slowly increasing day by day, as more numbers are starting to expire almost on a regular basis. The expired domain name market is also becoming a lucrative proposition to people, who wish to set up a lucrative online business.

  202. 5 Tips For A Better Business Plan
    If you have never written a business plan before, you may have difficulty getting the project started. It will seem as though you have an awful lot of blank pages staring back at you. But don't worry use these tips and you'll get your business plan on the fast track.

  203. Small Business Manager Tips
    You are the owner and manager of a small business. Not only do you need to know about the inner-workings of the business and the financial issues but you also need to be a good manager. Management skills can be just as important in keeping the business running well as your other areas of expertise.

  204. Starting A New Business Is Fun
    Deciding to start your own business is a major step, but one that you will enjoy. Starting your own business is a great way to take control of your future. Your ability to succeed or fail is completely on your shoulders. To ensure that you have a company that you will make a profit, you will need to dedicate your time and effort to making it a fruitful business.

  205. 10 Benefits Of Submitting Your Articles To E-zines
    Do you submit articles to e-zine sites? If not may I ask why? Submitting articles is one of the best ways you can quickly and easily increase not only your web traffic but also your sales your business makes in any given month.

  206. What Is A Business Plan?
    A business plan is a plan that you may show any finance providers when your trying to get finance to either help set your business up and or to help you get out of a hole when your business is struggling for cash flow. A definition of a business plan is a written document that includes many aspects of your business including financial aspects, marketing, time appreciation and your short and long term goals for your business.

  207. What Are Business Angels, How Can They Help Me?
    A business angel is a person who themselves have set-up their own business in the past and now have the finance and motivation to help other people do the same by them providing some finance backing to help a company that is struggling but has potential in the future but also a new business that wants to start-up.

  208. 12 Business Skills You Need To Master
    Developing a small business into a successful enterprise demands more than passion. Unfortunately, facts speak for themselves. Over half of new businesses fail mainly because the entrepreneur is unable to translate their passion into practical business skills.

  209. 3 And 1/2 Principles For The Success Of Any Entrepreneur
    Many people believe that success in any enterprise is a specific result or outcome, a destination at which they arrive one day. Let me assure you that success is more than the realization of one goal, or even several goals. Success is not a specific destination... it's a direction you choose.

  210. Marketing Your Small Business
    Small business marketing may be the most important part in owning and maintaining a successful small business. A goodportion of the marketing effort is determining the needs of your target market and then explaining that you provide solutions to meet those needs.

  211. Some Things To Consider Before Becoming A Global Business
    Many businesspeople dream of reaching the global marketplace because of the potential to provide increased profitability through reaching a large number of customers. There are many issues one needs to consider before becoming a global entity because the business environment differs vastly from country to country.

  212. The Three Keys To Starting A Successful Business
    When you were in high school there was a list of things your teachers and parents told you to do to create good study habits. These three keys to starting a successful business are very similar, but in an all new way.

  213. Starting a New Business: 4 Ways a Virtual Assistant Can Help
    The start-up phase of any new small business is usually the most thrilling, but it's often the most demanding as well. With licenses and registrations to apply for, business and< marketing plans to write, business cards, logos, pamphlets.

  214. Sell Your Photographs Online For Fun And Profit
    Photography is a great way to capture memorable moments and express your creativity, but did you know that some people will pay you for your pictures? The emergence of digital photography has made transferring pictures from one source to another very simple.

  215. Making Presentations People Want To See
    Standards have risen sharply in recent years when it comes to making intriguing presentations. The days of boring slides and droning speakers are over. With the widespread use of PowerPoint and the ease of making colorful, interesting slides with movement and sound effects, it is expected that you will make a fabulously engaging presentation whether it's in a classroom, a boardroom, or at a trade show.

  216. How To Get An 800 Number For Your Business
    Your advertising media are the communication vehicles you use to convey your marketing messages. That's why, in addition to selecting ones that reach your targeted audience, you'll want to make sure they provide you with the best possible results for the least amount of time and money.

  217. What Is Your SWOT?
    An effective tool that assesses and identifies opportunities and risks is a SWOT analysis. A SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats involved in a business venture or project.

  218. Yahoo! 360: A Popular Social Networking Website
    Yahoo is one of the most well known companies in the entire world. They are often considered an internet giant. This is because Yahoo offers a wide range of different online services.

  219. The Power of Storytelling
    Each and every day as we are building our businesses, we all know the key to a successful presentation is a product being sold to the end-line consumer and/or sponsoring a new person.

  220. Writing Follow Up Messages For Autoresponders
    When it comes to making a sell using your autoresponder, follow up messages are very important. Most website visitors won't buy something on the first visit; it normally takes more than 6 or 7 visits before they decide to make a purchase.

  221. Double D: Dedication And Discipline
    Operating a work at home business requires a lot of dedication and discipline. Do you know that one of the most common reasons why home businesses fail is that the person running the business should never have began in the first place.

  222. How To Find a Freelance Copywriter
    Copywriting is a career suitable for both the corporate and freelance worlds. So its an ideal resource for businesses - from start-ups to restaurants, local shops, professional service providers and real estate agents - to acquire the professional copywriting and editing they need.

  223. Spell It Wrong, Get It Right - Every time
    Spelling it correct the first time is what was drilled into your head back in grade school. It went with coloring inside the lines and lining up to go in or outside. Correct spelling was emphasized through drills and spelling bees.

  224. Benchmarks In Presentations: Is This Good, Bad or Indifferent?
    It's essential that you provide benchmarks in presentations when you are talking about the size, age, value or other attributes of a subject. I have a friend who owns a temporary placement agency. In conversation, she told me she had x-number of temps placed with clients that day, and I had to ask her whether this number was good, bad or indifferent.

  225. Font Basics for Branding Your Small Business
    There are many components of a brand identity: logo, color palette, font choice, and the Visual Vocabulary. There's a lot of information available about the use of logos, colors, and Visual Vocabulary, but not much on the effective use of fonts.

  226. Follow Up With Your Clients
    A follow-up tool such as a post card, HTML newsletter, or note card is essential to make sure that your services stay "top-of-mind" with the people that you meet. It's said that a prospect needs to hear from you seven times before they will make a purchase.

  227. Business Card Basics
    Making a great first impression often begins with your business card. Your business card is typically the first of your marketing materials that a new client will see. It should clearly tell your client who you are and what you do at first glance.

  228. 14 Reasons Small Businesses Need a Brand Identity System
    Business and marketing experts urge small business owners to "brand" their businesses with a logo and a set of consistent marketing materials - a brand identity system. But they rarely explain the reasons behind this advice.

  229. Turn Your Small Business Into A Limited Liability Company
    More entrepreneurs today are taking steps to protect personal assets and take advantage of a flexible tax structure by forming a Limited Liability Company or LLC.

  230. Three Key Survival Skills for New Business Owners
    Three Key Survival Skills for New Business Owners. The first year of a new business is the toughest. It's the make-it-or-break-it year.

  231. Tips to Get Press Coverage
    Press exposure can significantly impact a small businesses' success. Press releases are not just for big businesses; many small businesses find press releases to be an inexpensive way to gain exposure and attention. It is not uncommon for reporters from magazines, newspapers or blogs to scan press releases as a means to locate content.

  232. Lead-Generating Trade Show Success Tips
    Trade shows provide an incredible marketing opportunity. Where else can you gather an entire arena or convention center full of people interested in what you do? For a modest investment, you can position yourself to rack up loads of leads. Why then do so many trade show exhibitors fail? Most often the reason lies in their lack of planning and creativity.

  233. How to Conduct Your First Office Meeting
    How to conduct your first office meeting is the kind of question fraught with anxiety, bitten nails, and the inevitability of Murphy's Law. Yet in spit of all the things that can go wrong, by concentrating on getting a few key components right you will be able to make a good impression and score enough brownie points to cover over a multitude of faux pas and problems.

  234. 7 Ways to Defeat the Fear of Failure of Your Small Business
    So you have decided to take the plunge and venture into the world of entrepreneurship. You are enthusiastic, eager, uncertain and terrified all at the same time. Believe me, most people in your shoes feel the same way. The start-up phase of any business is often the most exhilarating, but for many, it is also the most trying.

  235. 5 Adsense Tips to improve your earnings
    Adsense has long been one of the best ways to monetize your website but it's amazing how many people are leaving so much potential earnings on the table simply by not thinking about how and where they place their Google ads.

  236. When to Get Business Help and When to Go It Alone
    It's a sorta no-brainer when you need help in business: Flummoxed, bewildered, stuck. But what kind of help do you really need? Do you need to take a class, read books, hire a coach, or get peer-support?

  237. How Factoring Companies Can Help Your Business Succeed
    At the root of many successful businesses is an effective cash flow structure that is able to manage accounts receivable and lending against receivables. Cash flow management is vital to the profitability of a business, because commercial enterprises must also pay bills, just like everybody else.

  238. 7 Steps to Creating a Successful Small Business Marketing Plan
    Small business marketing is all about determining the needs of your target market and then providing solutions to meet those needs. These 7 steps are aimed at entrepreneurs starting a small business and those who want to create a successful small business marketing plan for an existing business.

  239. Creating Value In Business
    The notion of quantifying the costs for customers in order to illustrate how much money they are currently wasting or will be wasting if they do not do business with you is a key element in the process of getting a customer to buy from you.

  240. Tips On Writing a Business Plan
    When you're ready to start your own business - whether you plan to start a home based business, retail store, service based business, online shopping site or otherwise - the first step often involves writing a business plan. Without a business plan, you won't know how to get started, or how to grow and maintain your new business.

  241. Sales Management Training: How To Turn Your Sales Team Into Champion Producers So You Can Double Your Company's Sales
    Most business leaders don't know how to structure their sales organizations or even themselves for maximum productivity. They don't know how to change, adapt and re-organize for new stages of growth. That's why they spend thousands of dollars looking for the magic secret to get their sales team to perform like champion racehorses.

  242. 3 Reasons Networking With Other Business Owners is Good
    Whether you have a new small business or have been operating for years, networking with other businesses and business owners is a key to success. Some business professionals call it strategic networking while others call it social networking, either way, networking with other business owners is a sure way to climb the professional ladder in any industry

  243. The 7 Mistakes I Made
    Yes I can admit when I am wrong and make boneheaded mistakes, and I made plenty of them. I am writing this as a reference for anyone else that is considering diving into the wonderful world of eCommerce, feel free to learn from my mistakes.

  244. Increase Success in Selecting People
    Education, technical skills, experience and industry knowledge can be defined and verified. But most people don't succeed or fail because of those elements of who they are.

  245. Grow your Business by Shifting from Entrepreneur to Leader
    You're energetic. You're focused. You start off with a fabulous idea that you are absolutely certain you can take you to places of amazing success.

  246. Presentation Strategies that Sell Your Prospect now
    The heart of the sales call is the presentation. Your future customer has a number of questions which must be answered during your presentation.

  247. Small Business Opportunities: Are they Worth Your Time?
    From time to time, we all encounter small business opportunities that don't seem to have much promise. Many of us, after all, prefer the "big" opportunities, such as investing hot stocks, or in oil exploration, or in an expanding mall.

  248. Business… It's about People
    Conducting business is by nature interdependent. It is the result of multiple interactions between multiple stakeholders every day.a stakeholder is a person or a group with a vested interest in the success of your organization and your products and services—people who can affect or are affected by the actions of your business.

  249. The Secret to Success in Business Planning… Plan Your Work and Work Your Plan.
    Running your own business is a highly rewarding, but often a risky endeavor. as with anything else, increasing your chances of success begins with preparation. and when it comes to transforming your dream into reality, the key to

  250. Building a Business Plan
    When you're starting out in business, one of the most important things you have to consider is getting the right business plan.

  251. Learning How to Run Your Business from expert business People
    One of the best things that you can do as you start a business, no matter what you are doing for your business, is to talk to people who are good at this, and people who already have successful businesses.

  252. Hope is not a Strategy When Your Trying to Start a Business!
    Everyone throughout their life has incorporated a belief in hope, or a chance that something desirable will occur to them or is possible. We all hope for things. All I'm trying to point out to you is there is no strategy behind hope when you are truly trying to get something tangible to occur.

  253. 5 Tips to Starting a Successful Membership Website
    In the last few years, I have seen membership subscription websites take the Internet by storm. Most subscription sites offer their subscriptions for a fee; However, a handful offer their information for free to anyone who will provide an email address and name.

  254. How to Generate Leads and Grow Your Business
    If you are an independent professional or small business owner, building the list of prospects you market to should be one of your core marketing activities. The more people who are interested in your products and services, the better your chances of growing your sales.

  255. Give Your Team a Break Today: Are You a McJob Manager?
    Judging by McDonald's response to one of the 10,000 additions to Merriam-Webster's Collegiate Dictionary, managers now have a new yardstick by which they can determine if their employees will honestly say "i'm lovin' it"(sic) or not, with regard to employment satisfaction.

  256. The Lessons Walt Disney Learned Still Apply Today
    Contrary to popular belief, Walt Disney spent more time as a struggler than a success. Described at a various times as a visionary and a genius there were actually many occasions he could not foresee the results of his ideas, and they nearly brought him to financial ruin. Yet the lessons he learned through the years are useful and timeless.

  257. How To Sell Anything...to Anybody
    The Guiness Book of World Records has proclaimed Joe Girard, "The World's Greatest Salesman." During his days as an automobile salesman, Joe, for 12 straight years, sold more cars and trucks than any other salesperson. In fact, as an individual, he sold more cars than most dealers sell in total, and all of them retail.

  258. Perseverance Led To Walt Disney's Greatest Success!
    When you are in business every person you hire gets paid before you do and it may take years, even decades before you see a payoff. That was certainly the case with Walt Disney who spent his whole working career dealing with tough-minded bankers, demanding stockholders and difficult employees, not that Walt himself was always a ball of sunshine.

  259. The Power of Purpose
    "The most rewarding purpose one can have is a purpose that will benefit at least one other soul" There is no time when more people determine their future purpose than around the dawning of a new year. In order to do so, they look back on the past 12 months with mixed emotions.

  260. Sign Your Own Permission Slip
    "Twenty years from now you will be more disappointed by the things you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sail. Explore. Dream. Discover. - Mark Twain

  261. 11 Reasons Why More Web Site Traffic Isn't Always Equal To More Sales!
    If you are a newcomer to the world of Internet business, you may have already learned that it's just not that easy to make a sale, regardless of how many visitors land at your site. Even with the best search engine marketing and professional online and print advertising you might be confounded by the fact that your sales are not getting anywhere, and for some reason you just can't seem to get your feet off the ground.

  262. Customer Satisfaction Is Your Business
    Regardless of what business you are in - you are really in the business of satisfying customers. The degree of customer satisfaction you deliver determines the level of long-term success you will achieve in business.

  263. Creating Cash Flow Projections You Can Trust
    Trying to run a successful business without cash flow projections is like driving along on the freeway in a driving rainstorm without turning on your windshield wipers. You can't see the cars in front of you or behind you. You slow down to a crawl.

  264. Where Will YOUR Kids Get A Job?
    Let's face it. The job market is getting tougher every day. Computerization is making many jobs redundant. The Internet and modern telecommunications have allowed companies to outsource jobs to third-world countries where wage costs are much lower.

  265. Personal Profiling Gives Employers an Advantage in the Search for New Job Candidates
    Companies are gearing up to begin hiring again now that the economic downturn is taking a nice upswing. The great news for employers is that many workers see now as the time to consider advancing in their profession. Those people, along with some exceptional employees who lost their jobs to down-sizing during the recession, mean that employers have more prime candidates from which to choose than they’ve had in years.

  266. Know What Matters Most About PR?
    When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary's success.

  267. Using Your Web Site to Grow Your Business
    A snowplow operator in a New Jersey suburb was hailed by a woman asking him to plow her driveway so she could get out.Wading through less than a foot of fluffy snow to her SUV, he asked her why she didn't put it into four wheel drive and simply back out.

  268. How You Can Overcome Adversity
    Napoleon Hill wrote, "In every adversity, there is the seed of an equal or greater benefit".

  269. Don't You Get Ripped Off Getting A Merchant Account
    Far too many people get ripped off when setting up a merchant account for their online business. The biggest reason is that they don't understand their options and are intimidated by the whole process. Now, armed with the proper knowledge, you don't need to become a victim of this process.

  270. Stand Out from the Crowd and Increase Sales
    Since there are over 16.6 million Internet Business Sites in cyberspace how do you stand out from the crowd? One way is to establish an USP. What is an USP you ask? USP stands for unique selling proposition or unique selling point. The reason you need an USP is to establish your business brand and identity so, people remember your web site and want to do business with you.

  271. Pinpoint Your Profits with Diversified Digital Dollars
    "Showcasing Your Products and Services with Different Ethnic Groups and Identities is Good for Your Business". If you could increase your income or subscribers by 25%, in 2004 for...f-r-e-e, wouldn't this be a great boost for your business?

  272. Stand Out from the Crowd and Increase Sales
    Since there are over 16.6 million Internet Business Sites in cyberspace how do you stand out from the crowd? One way is to establish an USP. What is an USP you ask? USP stands for unique selling proposition or unique selling point.

  273. 7 Quick Tips To Strengthen Your Profits
    Add resources to your site that your visitors can use on a regular basis such as a spell checker, meta tag builder, document formatter or search engine submitter.

  274. Eight Ways to Use Copywriting to Build Your Business
    The written word is a powerful medium - one of the most powerful in marketing. If you use it correctly you create valuable materials that your prospects will want to hang on to. And then when they need a service that you offer, they're one step closer to choosing you.

  275. 10 Winning Ebook Tips To Uplift Your Profits
    Put together a compilation of your articles that your visitors can download. Your ebook compilation will increase traffic to your site and give you more opportunities to sell your products by providing your readers with useful information that they can go back to again and again.

  276. Is Your Marketing Message Holding You Back?
    Your marketing message is like a key. If you've got the right one, it will help you unlock doors to new business and start the process of converting them to clients. If you've got one that is the wrong size or poorly crafted you'll be locked out in the cold, wondering why your business isn't growing faster.

  277. Prepare Your Business For Your Ultimate Customer
    Most business entrepreneurs would rather be in the drivers seat than to be driven. Yet, surprisingly enough, many business owners put little effort into planning to sell to their biggest and ultimate customer... the person (or company) that buys their business.

  278. 5 Power Keys For Leadership Success!
    Did you know that... you can successfully handle most leadership challenges with just 5 simple strategies? By focusing your attention on these critical areas you can empower your the opportunities hiding within your vision, new venture or project plans.

  279. The One Powerful, Relatively Simple Method Top Experts Use That Can Help You Make Money
    I'm about to reveal to you an extremely powerful method that some of the top money-making experts use to succeed.I'm going to show you the method they use, give you an example and show you how to begin using it.

  280. The Secret to Keeping Your Customers
    Let me ask you a question. What is it that makes your customer decide to purchase from you? I hope you know the answer, it will be different for each of you and it's something every business needs to understand in order to flourish.

  281. Building Your Business at Tradeshows
    A few months ago I went to a home show to talk to vendors about their services and the needs I had with a recent home purchase. I talked to at least a dozen vendors, gave them my contact information and requested they call me. All assured me that they would.

  282. Million Dollar Considerations (4)
    As another workweek approaches its end I am contemplating on the useful points that were made in my interactions with others during the past few days. In two interesting sessions with a group of management students, a number of valuable thoughts were exchanged.

  283. How To Turn Your Bookkeeping Nightmare Into A Money-Maker
    For most self-employed people, bookkeeping is about as much fun as a root canal. But like it or not, it must be done, otherwise you'll end up overpaying your taxes big time.

  284. How To Find Your Best Niche Market
    What is your target market? When I ask business owners that question I usually hear something like...

  285. Creates Business Success
    It is often said that you just can't be everything to everyone. This is especially true in business. The worst thing business owners can do is to delude themselves into thinking that everyone is in their buying audience.

  286. Business proposals: writing an executive summary

    When writing a business proposal, the executive summary is arguably the most important component. You should write it as if the success of the entire proposal rests upon it.

  287. Manifesting Business or The Poor House (Is Your Business Supporting You As You Prefer?)
    Business is about revenue and income streams and how they are ful- filled or not. This of course applies to online and offline businesses. And we already know this, it's a fact, basic Business 101.

  288. Walt Disney Knew How To Get The Word Out
    You need to get the word out about your products but your economic resources are limited. That was often the dilemma that faced Walt Disney.

  289. 24 Key Factors to Investigate When Analyzing ANY Business
    It doesn't matter what business or investment you are looking at...it all comes down to analyzing a few key factors.

  290. Unique Pricing Twist to Raise Your Profits
    Use this strategy to turn a non-buyer into a high paying buyer!
    One of the single biggest problem when selling a product is what price to choose.

  291. How to Get Targeted Visitors
    The First step to getting targeted visitors is knowing your market. You have to know what age group and kind of people may be looking for your product or service.

  292. A Return to Reality
    There are real lessons for managers and employees to learn from the behaviour of the stock market over the last few years. Someone running their own one-man business knows what is important to him as far as his business is concerned.

  293. Success on Your Own Terms: Time, Money, Camels and the Necessity of a Microwave
    Mary Ann Halpin and her husband Joe Croyle used to run a photo studio in downtown L.A., working 10 hours a day, six days a week. Even so, the overhead was so high, it was a constant struggle to pay the rent.

  294. Are You Marketing to Your Potential?
    Many small business owners struggle to grow their businesses only to find themselves stuck in a morass of marketing, management and delivery tasks.

  295. Cash Flow Problems Don't "Just Happen"
    You would be shocked and amazed at the number of businesses that fail because the owner did not see a cash flow problem in time to do something about it.



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