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How Effective Ad Copy Can Save Your Business, if Your Buildings Were
to Crumble!
by Nick James
More Business Skills
Articles
Published on this site: June 6th, 2008 - See
more articles from this month
When the 911 terrorist attacks occurred in September 2001,
many buildings circling the TWIN TOWERS also collapsed.
In the blink of an eye, a fortune in fixed assets, crumbled
into the dust.
Many business people lost their livelihoods... instantly.
Although the above is graphically troubling for some, the
analogy exists just the same.
And that is, "if your business was to lose every fixed
asset you own - either due to flooding, fire, bankruptcy or
any other 'disaster' how would you cope?
Could you replicate the success that you've built up over a
good period of time, almost instantly?
For many, they'd have a hard time reconciling the two.
But, if one owned the most prized key in the business world
(and knows how to use it) a business owner would be back in
business faster than it takes to clear up the rubble.
So, what is that PRIZED KEY ?
Effective, salesmanship-in-print advertising writing. The
type that gets people to purchase products, capture emails,
request a free report, respond by some sort of simple
action.
But, here's the real key: The better you are at delivering
your effective communication EARLY ON IN THE CUSTOMER
BUYING RELATIONSHIP you'll have them probably hooked for
life.
And that means... EVEN WHEN THE CHIPS ARE REALLY REALLY
DOWN, customers, clients, prospects whom you've interacted
with over a period of time, will support you even in times
of despair.
Getting customers on your side is vital. As you never know
when you're going to need to ask them for... money,
shelter, food or anything else. Stick close to them and
they'll never ever desert you.
Can you now see the value of communicating with people who
spend money with you, regularly, on a timely basis?
Of course you do.
Especially when you understand that at least 65% of
customers in a business simply walks away to another
competitor due to BUSINESS OWNER NEGLECT.
This lack of indifference, uncaring attitude and taking
customers for granted, is a disease that's rarely likely to
stop. Do you know what happened to the hundreds of
stockbrokers who lost a lifetime's fortune with the stock
market crash of 1929? They threw all their client records
out of the high-rise buildings and they followed suit by
jumping out of the building to their deaths. Obviously,
their losses were too much to take.
But, do you know what the other stockbrokers were doing?
They were snatching the client records out of the sky and
stuffing them into their pockets.
Why?
So they could then find out the value of a client's
monetary worth and accordingly adjust their approach to
them. They were sitting on a ready-made goldmine, just
waiting to be tapped!
The client list, the regular communicating and contact, the
high net worth. All of it took careful and systematic
nurturing,
Back to the twin towers.
When you think of it, no-one can really send a plane
crashing into the side of your sales letters and marketing
communications, can they?
Sales letters, emails, adverts, promotional literature in
print, they ARE your biggest asset... BAR NONE!
When will you start creating compelling communications to
your client base? When will you realise the inherent and
immense value that a satisfied client can give you?
A little hint: Find out sooner, rather than later.
Nick James
: Is a UK based direct marketer and product
developer. During the last 5 years Nick has sold in excess
of £1.6 Million Pounds worth of products and sevices
online. Subscribe to his Free Tip Of The Week email at:
www.Nick-James.com.
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