Categories

Social Networking

1. Brand Management - Retweets and Viral Marketing
   Twitter's strengths as a messaging service come from the fact that the messages are short, and the service is easy to use. If someone can type within the character limit and handle a few basic concepts, Twitter is actually easier to use than many instant-messaging clients, and doesn't even require an install on a computer.
   
   
2. Top Five Twitter Tips For Business (With A Healthy Dose of Skepticism)
   eMarketer recently reported that many of the smallest businesses in the United States don’t believe that their customers can be marketed to on social networking sites. Yet research also shows that social sites are being used to find local businesses, especially by younger customers.
   So how should a small business approach Twitter? These are my top tips:
   
   
3. How To Out-Socialize The Gurus On Twitter And Other Social Media
   Social media has long been touted as the latest and greatest Internet marketing tool that will bring new people to any online business seeking new customers... For most online marketers, the social media environment appears over-hyped and ineffective... Between Facebook, MySpace, Twitter, Stumble Upon, and Delicious, online marketers waste plenty of time trying to tap revenue from these social platforms...
   
   
4. Brand Management - Four Ways to Cross Pollinate Your Blog
   While using single marketing tools can be revolutionary and powerful, combining multiple tools really brings out the best in each tool. Wheels are tremendous things, air conditioning is wonderful and everyone loves a comfortable seat, but simply having all three isn't the same as having an automobile. The same holds true of an online branding campaign. If you treat it as a bunch of distinct tools, you will gain some effort from it, but not as much as if you combine all these elements into a distinct and coherent system that meets your branding needs.
   
   
5. Online Brand Marketing - 4 Ways to Use Social Media in Promotions
   Social media marketing has earned its place as one of the fastest-growing, most competitive marketing fields in the history of advertising. People are gathering online in record numbers, finding and socializing in groups that cater to their interests; often, these interests neatly intersect with marketing and branding opportunities.
   
   
6. The Truth About Twitter's Promoted Tweets
   Since Twitter's launch in 2007, it has seen huge growth and has become one of the dominant players when it comes to social media. If you're trying to establish an online presence, and have no idea what Twitter is - or aren't using it in some way to promote your brand - you haven't been paying attention. Shame on you."Twittering" has become a national phenomenon with its use trailing slightly behind Facebook's. Recently Twitter shared some interesting statistics at "Chirp", the Twitter developer conference:
   
   
7. Online Brand Management - Follow the Tweeter
   No one with any degree of sanity can safely dismiss the impact of Twitter. Everyone of note is using it, as are about half the people who aren't of note. Most of the latter category are either watching the people who are of note, or doing their best to become one of them. Other social media services may have equal popularity, but none has changed the fundamental way people communicate as much as this little service that forces them to compress their thoughts into 140 characters or less.
   
   
8. Almost There - YouTube and Social Networking
   Innovation doesn't wait for anybody. It's a constant, vital force, thriving on new ideas, new interpretations of old ideas, and a deep desire to understand the next important step. This generation has been defined by its technological advances, and the creation of a global society on the Web. This society is as complex and dynamic as any physical city or province, and has become the important battleground of ideas for the foreseeable future.
   
   
9. Online Profiles Can Make Or Break Your Social Networking Success
   Almost every social networking site offers a feature called a "profile" that allows members to include their picture, a biography, live links to their websites and other detailed information. Most of us have multiple online profiles that are empty or only partially completed. It is this profile that helps other users decide if they want to work with you. Another perk of online profiles is that the live links pointing to your website may impact your search engine ranking.
   
   
10. Five Crucial Things You Must Do To Build Your Business With Social Networking
    The age of social networking is more than upon us-it is becoming INGRAINED in us. Many of us are so addicted that we can hardly get out of bed before we begin checking to see status updates on Facebook and Twitter. Reconnecting with old friends and staying in touch with current ones are great reasons to use social networks-but what about using them to market your business?
    
    
11. Online Brand Building - Do You Need a Social Media Newsroom?
    Curriculum vitae, work experience, references, skills inventory, resume: all describe a source of information where people can condense the vital information about themselves into a single document for interested parties to examine. The idea is giving people an overview they can sort through in order to weigh your merits and strengths against their needs, as well as to get an idea of how you present yourself. This concept has been adopted for the web in a number of ways, but none more unique than the social media newsroom.
    
    
12. Social Media Management - Watching the Chick-fil-A Cows
    What can you do as a small- or medium-sized business owner to increase your reach with your customers? One smart idea is to look at what the big guys are doing. One company that is maximizing its marketing efforts online and offline is Chick-fil-A, the second largest chicken-based fast-food restaurant in the United States.
    
    
13. Social Media Management - Setting Your Sights on the Right Sites
    One of the most amazing features about the Web is that it allows many people to take advantage of features they did not originate. Livejournal, Twitter, Digg, Reddit and each of the many other Social Media sites were proposed and implemented with a relatively small cadre of people, yet thousands of businesses are finding ways to use these sites for promotion and improvement every day. These sites allow for communication with the nearly captive audience that is any business' dream.
    
    
14. Don't Be A Toxic Twitter Termite
    Two weeks ago, I noticed that termites were eating the wood around my front door. I was concerned, but not alarmed, since my house is bricked all around the exterior. I called an exterminator who came out and eased my mind even more. He explained that while I did have a termite infestation they were the subterranean termites rather than the feared Formosan Termites.
    
    
15. How To Get Paid For Social Networking
    It's no secret that the fastest growing web properties are the social networking sites. Sites like Twitter, FaceBook, and Sokule are all the rave. Part of the reason that these sites are so popular is that the Internet can be such a lonely place. People who run online businesses from home-based offices, as I do, sometimes want to just reach out to others who understand their world. So they drop by social networking sites "just to visit."
    
    
16. Social Media Marketing - Don't Make These 3 Mistakes
    The Cluetrain Manifesto asserts that "Markets are Conversations." The Manifesto is a document published in 1999 and 10 years later is still considered to be an outstanding treatise on the Internet phenomenon - in regards to the impact and opportunities of Internet and web technology on the modern businessman. Nowhere has this assertion been borne out more than in the complex, fascinating world of Social Media Marketing (SMM).
    
    
17. Social Media Marketing: How It Can Work for You
    With so many things to consider when starting out online in the business world, SMM or Social Media Marketing can be one of the most important. This is a term that is used to describe how participating in differing online social groups can help a business generate traffic to their site to produce sales.
    
    
18. Social Network Marketing: Advertising to Facebook Users
    In the "old days", if you wanted to meet someone, you had to get dressed up and drive to a public place. Not anymore. The Internet has changed all of that with the popularity of social networking sites. Two of the biggest are MySpace and Facebook.
    
    
19. Is Social Marketing A Fun Business?
    With more and more people coming to the internet marketing, practices have changed over the last couple of years. Many businesses are now taking advantage of the new trends and are using social marketing to promote their businesses. There are many different ways that you can do this.
    
    
20. Yahoo! 360: A Popular Social Networking Website
    Yahoo is one of the most well known companies in the entire world. They are often considered an internet giant. This is because Yahoo offers a wide range of different online services.
    
    
21. Using Facebook (Social Networking Website) For Your Business
    Individuals, of all different ages, enjoy meeting and communicating with other internet users. Despite the fact that individuals of all ages use the internet to socialize, there are certain groups of individuals that do more than others.
    
    
22. Why Social Deficit Is Expensive And What You Can Do About It
    Twenty percent of employees say they are victims of incivility on a weekly basis. One in eight employees ends up leaving because they experience rudeness.
    
    
23. Online Networking--It's More than Just "Who You Know"
    Countless surveys have confirmed that effecitve online networking is one of the ... At its core, networking is about interacting with other people who you ....
    
    
24. Jump Start Your Network with People You Already Know
    Networking is often identified as a key business building activity for small ... Often we think of networking as meeting as many new people as possible ....
    
    
25. Networking - How and Why You Need to Maintain Yours
    A lot of people have transitioned from the centralized workplace to a more individualized computer based one. In the formal business environment, we would come in contact daily with peers in our profession. A computer or web based business, by the nature of it can isolate some people from the social interaction that the previous workplace afforded ....
    
    
26. What Do You Have to Give?
    "Happiness is not a matter of good fortune or worldly possessions. It's a mental attitude. It comes from appreciating what we have, instead of being miserable about what we don't have. It's so simple -- yet so hard for the human mind to comprehend.