A Sizzling Sales Lesson From My Grandma!

by Kim Duke

More Business Skills Articles

Published on this site: August 26th, 2009 - See more articles from this month

Years ago my mother told me a funny story about my great grandmother.

She said...

"Your great grandma knew that great grandpa would be upset if supper wasn't ready when he got home. (Remember... this is back in the early 1920s).

And of course... there were times when of course she was running behind and nothing was ready for supper."

What did she do?

My mom said... "She did 2 things quickly.

The first - she set the table. It made it LOOK LIKE she was prepared and something was happening."

Secondly?

"She took a frying pan, added butter and a sliced onion, and started cooking it.

Because now it SMELLED LIKE something was happening.

End result? Grandpa was happy. Grandma created something quickly without the stress of a grumpy husband!"

This story has always made me laugh, but yet I think this applies to your customer too.

• Set the table and fry an onion
  
  If you wait for perfection before you create and launch new products and services - you are missing out.
  
  I know you are doing this. How?
  
  I don't smell any onions cooking? (And neither do your customers).
  
  
• Whet your customers appetite
  
  So you want to create something but have no idea where to begin?
  
  Tease your customers with something!
  
  Tell them that you have "something cooking" and that you can hardly wait to show it to them.
  
  It warms your customer's interests and put some pressure on YOU to finally do something new.
  
  What you will discover? Just the fact of announcing to the world that you are doing something - ACTUALLY MAKES YOU DO SOMETHING!
  

So take some DIVA advice from my Great Grandma-

"Set the table and cook an onion"

It creates momentum, it creates sales, and I love that, don't you?

Love From Your Bossy Sales Diva,

Kim

Kim Duke is an unconventional, sassy and savvy sales expert that shows women small biz owners and entrepreneurs sizzling sales tips on how to increase sales in a fun, easy, stress-free way! Get the FREE report "The 5 Biggest Sales Mistakes Women Make" at http://salesdivas.com/Ezine-signup.php.