Imagine a flood of new, quality leads flowing into your
business as the result of a bank of telephone sales
professionals. Your virtual sales team pursues individuals and
companies who would be genuinely interested in your business
offerings, if they only knew that your company existed. Imagine
this service as being affordable for everyone, including small
business owners and professionals like you. Telemarketing,
inbound and outbound Answering Service Services are no longer
reserved only for the large companies who can afford to hire
expensive telemarketing services. Any business or professional
office can hire a professional telemarketing firm who will be
able to market their product or professional service at an
easily affordable price.
Many entrepreneurs start their companies in the hopes that just
hanging their sign will bring in big sales. Although displaying
your shingle plays a role in marketing a new business, actively
making personal contact with potential clients and customers is
the only sure way of generating sales. Small and medium sized
businesses have traditionally relied on the frustrating and
sometimes intimidating method of cold calling to make the
essential first contacts with their market. Solo business owners
often wake up early in the morning, make their first pot of
coffee and flip through the local Business-to-Business Directory
in hopes of generating new business leads before key decision
makers get caught up in the routine of a busy day.
Many new business owners, and even seasoned sales pros, hate
this process. Some newcomers also find the cold calling process
intimidating, while others thrive at it and discover sales
skills that they didn't know they had. Even the best
cold-calling expert finds that taking a couple of hours out of
the day to create new business can be an obstacle to actually
starting the rest of the day's projects. In slightly larger
business organizations, dedicated sales staffers take the
initiative on all sales activity. Sales departments sometimes
have the benefit of being able to track down potential business
customers through purchased lists and lead generation programs.
When hot lead sources experience temporary dry spells, sales
staff resorts to thumbing through the B2B Directory to generate
new sales. Regardless of the size of your business, the law of
averages rules the cold calling process: the more individuals
called, the greater the likelihood of getting the successful
sale. Common wisdom among cold callers states that you will get
ten receptive listeners for every hundred calls, and perhaps one
sale. Often, smaller businesses need dedicated sales
representatives to focus on key customers, and do not have the
resources to use their professionals for lead generation. At
other times, a company wants to remain small, and wants to
outsource their lead generation needs to another company who can
accomplish these tasks more effectively and cost efficiently
than hiring a dedicated sales force.
While there are many mammoth-sized telemarketing firms
targeting behemoth corporations who need their services, many
smaller telemarketing companies specialize in offering their
range of services to smaller businesses. Smaller telemarketing
companies have honed their processes to make their services
easily available at an affordable price that makes sense to
small businesses who are working within a limited marketing
budget, but who demand verifiable results for their investment.
If one small business owner, working alone, can generate 100
calls during one business day, what would happen if she could
affordably double, triple or quadruple her efforts? What if she
could contract with a telemarketing firm who could assign her
cold calls to five operators, or ten, or twenty? The small
business owner increases her marketing reach for a very minimal
cost.
Answering Services that specialize in inbound and outbound
telemarketing verify their results to their customers in several
different ways. Business to Consumer (B2C) Sales numbers speak
for themselves: clients can review sales reports, call response
rates, hang up data and all information about the call in a
series of reports. These reports are often instantaneously
generated through internet web-based applications that you can
easily access through your own internet connection.
Telemarketing services are also able to qualify leads they are
able to conduct research to determine the principle decision
maker for a company or department, follow up with your sales
pitch and set up appointments between you and receptive leads.
Telemarketing service companies will generate detailed reports
so that you are familiar with the results of every single step
of the lead generation process.
Other telemarketing services have the capability of creating
complete market research solutions for their clients at a very
afordable rice. This range of marketing services used to be the
domain of the larger marketing firms who set prices far above
the reach of the typical small business owner. Smaller
telemarketing companies are small and medium sized businesses
who know their clients' needs and concerns, and price their
services within the budgets of businesses just like themselves.
Choosing a smaller telemarketing services firm creates a
personal link with another small business owner who is eager to
help his or her clients succeed.
Telemarketing Services are an increasingly affordable solution
to generating new sales leads for your company when you need to
extend your business reach. Easy, customizable solutions within
your budget are available from smaller telemarketing companies
who can help you generate hot leads and solid sales with minimal
effort, leaving you free to focus on your key projects.
Robert Porter: Is the President and CEO
of
1-800 We Answer, a full service telecommunications company
providing a complete range of answering service, call center,
voice mail, fax, mail,telemarketing and phone system services to
businesses and individuals. Visit us on the web www.efls.com.
