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Create Information Products - Step by Step On Using Ghostwriting Services
by Alan Cheng
More Business Skills Articles
Published on this site: July 10th, 2009 - See
more articles from this month
Successful online marketers create information products that are
in-demand and sell them online. It's one of the most popular and
effective ways to make money on the internet. An information
product, or an ebook requires no inventory and the profit margins
are huge.
In this article, I'll summarize the crucial steps you need
follow to create your own information product by outsourcing to
respectable ghostwriting services...
The reasons you would want to outsource your information product
creation are:
- You have a phobia with writing, or you just don't like the
task
- You don't have enough time
- You don't have the expertise to create information products
If any of the above applies to you, then you can consider using
special ghostwriting services to create the information product
for you. This is a fast and easy way to create a quality product
to sell, while you can fully concentrate on just marketing the
product.
Here are 5 steps on how to create information products by hiring
a professional writer.
- Choose Your Niche
To decide the topic for your ebook, you need to do some thorough
online research. You should choose a niche which many people have
an interest in, and who are willing to buy the information. It
will be even better, if the niche is something which you're
knowledgeable in.
Go to forums that are related to the niche, and view the posts.
See if there is a lot of interest on certain problems which
people want to know about.
Next you can search for magazines whether online or offline, and
see if there's a magazine for the niche. This is proof that
there is demand for the topic. Otherwise, people would not run a
magazine on it.
Never, try to create an ebook on a topic which has never been
done before. Chances are that it won't sell. Try to look for
similar ebooks that are already selling well and create an
information product which is better.
- List Out The Problems
Once you've decided what your information product is about, you
need to list out certain problems which the market is interested
in. If the subject is about PC repair, then you need to list out
the common problems people would want to know about repairing
PCs.
Get this information from forums and from search engines.
Consolidate the list of problems and choose the best ones which
you think your prospects will be interested in.
- Hire A Ghost Writer
Your next step is to hire a ghost writer, or ghostwriting company
to write your information product. There are many professional
writers which you can find online, but don't choose one based on
the lowest price.
You need to hire a professional writer who has experience in
creating information products for their clients. This includes
the ebook, website, sales copy to sell the ebook, squeeze page to
capture prospects' emails and a thank you page.
Some companies offer these ghostwriting services as a whole
package, but there aren't many of them. An example of such a
company is 'Best Instant Sites' which offers a complete
solution for creating information products.
- Discuss The Terms
With your chosen ghostwriter, you need to discuss the terms
before giving payment. Tell them your idea of the information
product you want and list the subjects you want written about,
from what you gathered in your research.
Ask the professional writer to research the topic in more detail
when writing the ebook. Then ask when the delivery date is. Never
push the writer for an earlier deadline. You want the ebook to be
written professionally. Rushing a writing project seldom creates
quality.
For the design of your website, tell the ghostwriter what kind of
look you're looking for and the words you want shown. Give
examples of website designs that you like so that the
professional writer knows your preference.
- Following Up With The Progress
A few days before the deadline of your information product,
contact the ghostwriter and ask him or her for the progress. He
would either tell you everything is as planned or he would tell
you that there is a possible delay.
The point of following up is to tell the writer that you care and
it gives him a chance to ask you any questions he can think of.
You can even ask for a draft of the website design to see if it
matches what you want.
Good professional writers will always contact you a few days
beforehand if there's a possible delay, but just in case you
hired a not-so-professional writer, it will be wise if you
followed up a few times before the deadline.
Following these steps, you can create an information product of
your own and start making money online like the experts. The key
to success is hiring the right professional writer. You need a
writer that has experience in creating information products. And
of course, you also need good marketing skills to sell your
product online. Some ghostwriters offer advice on marketing
online. You need to ask.
Alan Cheng is
a professional writer at http://www.bestinstantsites.com/
If you want to outsource your information product creation,
visit professional writer at Best Instant Sites. Download the report "Build Your Own Business Using
Information Products" at create information products.
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