Do You Want to Say Goodbye to Penny-Pinchers?

by Scott Bywater

Business Skills Articles

Published on this site: July 24th, 2010 - See more articles from this month

Before I get going on today's rant, I have some good news.

After sending out my email the other day about not recording the webinar, I received an email from one of my listeners in Penrith who had recorded it.

They sent it to me. I uploaded it. And you can check it out at:
http://www.scottbywater.com/rightcustomers.

Of course, you cannot ask me questions as the people on the live call did.

Anyway, let me tell you a story from my early days in business about the importance of getting the right customers.

When I first started out, I was clutching at straws.

I was broke. I was desperate. And I was trying a lot of different things to see what worked.

So since I had run a hairdressing salon I thought that was a good place to start.

I would cold call these salons... go and meet with them... present... and try and clutch the sale.

I met with a dozen salons.

I made like one sale and had generated a grand total of a couple of hundred bucks from memory.

Why?

Because the businesses I was calling on were totally unqualified.

They had a business and they were a hairdressing salon. That's about it. So they didn't like the idea (and probably didn't have the money) of paying me for my services.

Then I grabbed the phone directory. Looked for all of those companies who had quarter page advertisements.

And called them.

After meeting with three of them, I had made two sales.

And one of the sales I made from targeting the phone directory advertisers became an ongoing client who was worth more than $50,000 to me.

Similar presentation.

Same salesperson.

But I targeted the right customers. And that made all the difference.

They didn't penny-pinch because they were pre-qualified as being willing to invest funds into advertising.

The others did because they weren't qualified.

Chasing the wrong customers is the single biggest mistake people make in business.

That's why I ran my webinar last week.

And you can check it out here: http://www.scottbywater.com/rightcustomers.

Do it now because the special offer on the call expires at midnight tomorrow.

What's more, when you listen to it, you are going to learn:

• The best way to stay in touch with a customer to turn them into a customer for life
  
  
• The trick to avoiding the question about giving a discount or special deals
  
  
• When to give up on somebody who is never going to use your services
  
  
• The best way to canvas for customers (should you use the internet, newspaper, direct mail or door knocking)
  
  
• How to get the best leads
  
  
• Does fax broadcasting work? And what are the drawbacks?
  
  
• And much, much more

Anyway, after returning from a long weekend there is work to be done.

So let's hop to it.



Scott Bywater: For quick results, you'll want to get your hands on this leading direct response copywriter's ebook "7 Ways To Get More Customers" at http://www.copywritingthatsells.com.au/. Scott Bywater shows you how to get all the customers you need in just 60 days. This popular ebook has been downloaded by over 8,247 business owners over the past five years. Packed with information, this ebook will show you copywriting and marketing strategies which could have you getting new clients within just a couple of days.