Simple Tips For Writing Sales Letters

by Mario Churchill

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Published on this site: May 6th, 2009 - See more articles from this month

Sales letters are among the most useful marketing tools that marketers, advertisers and companies use nowadays. There are too many companies competing in the market today, so the battle also entails each to effective come across and get in touch with the consumers.

Sales letters are personalized letters that are intended to convince recipients into buying services or products. These letters are one of the many new forms of persuasive communication.

Through the years, marketers and advertisers have actively used print, radio and Internet ads to herald products and brands. Now, people are starting to get bored of them. Ads would not enjoy attention if they are not creative and catchy enough.

So, people behind the marketing teams of companies are trying out other innovative means and tools to promote products. Thus, you can read forum posts telling people about products, or you can personally talk to a sales personnel that would do a lively demonstration on how to use a product.

People get excited when they receive letters. It is because letters can bring about so many information that may pose impact to you and to your surroundings. Letters are personal communications, so for sure when you receive one, you feel as if the sender is giving you too much importance.

Described as misleading by critics, sales letters, in nature, are not crafted to mislead people. They tell of advantages you would get if you buy a product. Misleading is not the proper adjective but innovative.

If you intend to write business letters to increase customers' awareness about your product, or personally convince them to buy your merchandise, you should remember several simple guidelines. Here are several of those effective tips.

• Observe the proper business letter format: Type the letter through a typewriter or a computer instead of hand-writing it. Take note of the parts of a business letter and make sure every element is in place.
  
  
• The first part of the letter should bear your company or name plate: This is the part where most sales letters fail. Do not place your company logo on the first part. It may look attractive for sure, but surveys and studies of consumers have shown that letter readers tend to lose interest in reading the letter if they find out that would just convince them to by products.

• Include a subject heading or a headline: Just like when sending an email, make sure the subject description reflects the content of the letter. As such, make the subject heading as interesting and as attention-catching as possible. This part of the letter can make or break the overall purpose of the letter. If the subject heading is effective, the reader would surely proceed to read the body and absorb the content. Otherwise, the letter would just be another trash item even if the recipient has not actually read it.
  
  
• Include greetings: When telling people about the good news, set the mood by greeting them in a lively manner. For business letters, the usual 'Dear Sir' and 'Dear Madame' are becoming too cliché. Instead, be creative in greeting people. You could make them thin as if you are co-equals, like having as greetings: 'Dear fellow students' or 'Dear fellow consumers'.
  
  
• The lead paragraph should be very effective: Likewise, the whole body of the text should deliver its promise in the subject heading. Thus, the body of the letter should be made equally interesting. Be straight-to-the-point. Avoid being too wordy or using words that are hard to comprehend. Remember, the readers hate people who impress by using words that ought to be checked at the dictionary.
  
  
• Mention the product name, the prices and the edge of the product against the competitors: Readers should know what benefit they could get if they patronize the product.
  
  
• Be polite at the closing remarks: State your name or company name. Leave contact details if you like.
  

Another important aspect when writing an effective sales letter should be the mode of distribution. You could send the letter through direct mail or through email. When using the snail mail, make sure the letter comes a bit formal and could reach the recipient immediately.

When the sales letter is intended to be coursed through email, make sure the letter is direct to the point, and would not include attachments, which may be vulnerable to computer viruses.



Mario Churchill is a freelance author and has written over 200 articles on various subjects. For more information checkout http://www.websiteconversionexpert.com and
http://www.killercopywritingblog.com.