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24 Key Factors to Investigate When Analyzing ANY Business

by Jeremy Gossman

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Published on this site: January 2004 - See more articles from this month

It doesn't matter what business or investment you are looking at...it all comes down to analyzing a few key factors.

The higher each of these factors rate with you, plus the combination of them all, the better your potential for return.

  1. Industry - Is the business's industry expanding or contracting?

  2. Trends - Will you be ahead or behind the trends?

  3. Timing - Are you early or late in the product & industry life cycle?

  4. Products - Do they provide value for money to the end user?

  5. Uniqueness - Does the company have any exclusivity, patents, etc?

  6. Demand - How big is the market for the products & services?

  7. Longevity - How long could the products last in the market?

  8. Future - Are there more products "in the pipeline"?

  9. Competition - Who else are you marketing against?

  10. Profitability - Are there good profit margins?

  11. Compensation - How much can you earn?

  12. ROI - How soon can you return your initial investment?

  13. Leverage - Do YOU have to do all the work or can you earn overrides?

  14. Company - How long have they been in business?

  15. Management - Who's running the company?

  16. Legality - Does the company trade legally in all aspects?

  17. Public or Private - Is the company listed on the Stock Market?

  18. Marketing - How, what, why, when, where?

  19. Global or Local - Does the company market worldwide or only local?

  20. Internet - Are they "On the Net" and E-Commerce enabled?

  21. Tools - Are you supplied with business tools to make your life easier?

  22. Training - Will you be trained?

  23. Commitment - how much time and/or money is required from you?

  24. Lifestyle - Will you be able to live the lifestyle you planned?

You can obtain Jeremy's Free e-book "The Top 10 Ways I Generate Free Highly Targeted Leads For My Wellness Business" at www.ultimatewealthcreation.com.

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