Do You KNOW that Your Business Is Needed?

Published on this site: June 5th, 2008 - See more articles from this month

Do You KNOW that Your Business Is Needed?

Often when first connecting with clients I'll hear basic business blocks that sound like:

Yeah, but what gives me the right to teach others how to
[fill in service here]??

What if I'm not qualified enough?

Yeah, but I can't because of [fill in not-so-great past or present experience].

What if no one really needs or wants what I have?

Yeah, but people see my business as a luxury - they don't really need it ...

Most entrepreneurs get stopped because of the stories they tell themselves that spring from these kind of questions. These are what I call "Yeah, buts" and "What ifs". Usually they aren't anywhere near true, but you repeat them so often that you begin to believe that they are. And then that's where your energy goes. When your energies aren't aligned, you can't figure out what to do next (or if you do, you push your way through it and then wonder why you feel exhausted, burned-out or frustrated).

Sound familiar?

Starting right here and right now as your coach I want you to quit thinking of yourself and your business as unneeded, unimportant, unnecessary or undoable.

You've been called to be in business for a reason. It's part of your divine plan. You have something to offer that only you can offer in the way that you offer it. You have ways of serving that make you needed.

The best way to activate this knowing for yourself is to stop comparing yourself to others. "Oh, this is what so-and-so is doing in their business. Why can't I be doing that? That's what I SHOULD be doing." Honestly, you really wouldn't want to be anyone else if you could. And, honestly, you never could even if you really wanted to. You are you. So, what do you sense would happen if instead you appreciated others and their business success? What do you sense would happen if you also appreciated yourself and your business?

Appreciate all the wonderful powers and abilities you have to offer. Appreciate your strengths. Appreciate your power.

I want you to think for a moment about how you have grown through the experiences of your life, think of the understanding and insight you've gained. All of this, "good" and "bad" is what qualifies you to be offering the service you offer.

Others can't recognize that they need what you have if you don't recognize it first.

I once spoke to a woman who was telling me that the field that she was in is very "surface oriented" so it wasn't possible for her to really be herself. She couldn't bring to her business her connection to Spirit. I explained to her that by keeping this part of herself hidden was actually a disservice to her business. Now, I wasn't saying she needed to necessarily go to the extreme and start shouting from the rooftops, but explained that to deny this part of herself in her business was most likely preventing her from connecting with her ideal clients who needed her: those folks out there who were thinking, "Gosh, everyone in this line of service is so surface oriented. I'd really like to hire someone with a bit more depth. I need this."

Believe in yourself. Know that what you have is needed. And that you must speak about it, so those that need it can hear you.

Your Call To Action:

1. Get Clear: Where are you currently dis-believing and dis-counting what you are here to offer?
   
   
2. Put in place a daily practice that has you shifting this energy.
   
   
3. Find one way to begin to fuse into your business on a daily basis the belief that what you offer is needed i.e. keep a positive evidence journal, use a mantra, challenge yourself to speak to just one person about your business from your heart (even if it's the check-out person at the grocery store!)