The Power of Purpose
by Joan Marques
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Published on this site: December 2003 - See
more articles from this month

"The most rewarding purpose one can have is a purpose that
will benefit at least one other soul"
There is no time when more people determine their future purpose
than around the dawning of a new year. In order to do so, they look
back on the past 12 months with mixed emotions. Some are more satisfied
than others. However, the ones that have a nagging feeling of insufficient
accomplishment should consider that every achievement requires input
and collaboration from various factors. So, one can't possibly take
all the blame for things that went wrong.
Nevertheless, it remains a fact that most of us contemplate a little
more intense about our life at year's end, and try to formulate
our intentions, and therefore our purpose, for the coming year.
Business executives plan for the great strategic breakthrough; sensitive
hearts pray for the final encounter with their soul mate; struggling
paupers look forward to the long awaited financial reward for their
hard work; and creative spirits lay out their tactics for earning
the recognition they consider to deserve.
Some of us will announce our intentions with much fanfare, while
others will prefer to keep their objectives to themselves. Those
are probably the ones that believe that too much talking about an
issue leads to nothing. And maybe there is some truth to their thinking:
the more people you inform about your plans, the more negative energy
may be released in the environment by their envy, whether vented
consciously or unconsciously.
Yet, regardless if you're one of the silent resolutionists, or
whether you prefer the trumpeting approach, you may consider honoring
this one crucial mindset: make sure that your purpose will not deliberately
be harmful to any person in particular. In business settings this
may be a little more difficult than in others, because competition
is a tough phenomenon that will always lead to winners and losers.
However, as long as personal vendetta is kept out of the picture,
there is a much better chance for succeeding.
For purposes are interesting things: we make them with our own
progress in mind. And that's not a bad thing at all. There are many
schools of thought that believe that everybody is ultimately an
egoist. Seen from that perspective, even the noblest seeming act
is performed from a egotistical point of view, if only to feel better
about oneself. And yes, we may unintentionally bring pain and damage
to others with our purpose, but, like the German philosopher Emmanuel
Kant believed, it's not the outcome that matters as much as the
intention. Elaborating on Kant's theory this can be interpreted
as follows: "If your intention is good, a disastrous outcome
is forgivable. However, if your intention was bad from the start,
even a positive outcome will know no blessing or fortitude."
One final suggestion to the purpose formulation issue: try to formulate
your purpose in such a way that as many others as possible can benefit
from it. It feels so much better if you know that what you achieve
will not only make a positive difference in your life, but in the
life of at least one other person as well. This is how an extrinsic
reward generates an intrinsic fulfillment at the same time. Good
luck with the formulation of your purpose.

Joan Marques, holds an MBA, is a doctoral candidate
in Organizational Leadership, and a university instructor
in Business and Management in Burbank, California. You may
visit her web site at www.joanmarques.com
Joan's manual "Feel Good About Yourself," a
six part series to get you over the bumps in life and onto
success, can be purchased and downloaded at:
www.non-books.com/FeelGoodSeries.html


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