3 Lifesaving Tactics to Stay Afloat in a Constantly
Changing Marketplace
by Allyn Cutts
Published on this site: September 1st, 2005 - See
more articles from this month
Let's face the facts, old-fashioned marketing tools aren't going
to keep your business a growing and prosperous entity in today's
marketplace. Hey, this month's hottest techniques and information
will be obsolete in six months. Now, I'm not saying that old
marketing principals can't be upgraded and incorporated successfully,
but as a rule marketers have to stay on top of the latest marketing
trends.
If you're wanting to stay ahead of your business savvy competitors
you'll need to implement 3 tactics to stay one step ahead.
- Watch For New Advertising Methods
You never know what will work for you unless you take the time
to experiment! Who knows? The next marketing experiment you test
may be a million dollar idea. Keep your eyes peeled for the latest
marketing news.
It never pays to put all of your eggs in one basket. Don't neglect
the tried and true marketing tools that have been successful
in the past. Invest about 20 percent of your advertising budget
and time into testing for new marketing strategies that will
increase your profits.
- Spruce Things Up
Don't get stuck in a rut. Yeah, you have products that have been
successful for years, but what would happen if you gave them
a "face lift?' Would you attract new customers? Would your
old customers enjoy the change? You'll be surprised at what a
new packaging will do for old product sales.
Sprucing up doesn't have to stop with your products. A few minor
changes in the store appearance can bring new life to your place
of business as well.
- Diversify
The more products you have to offer, the more insulation you
have against the decline in popularity of one particular item.
Don't go out on a limb, when you've got a good thing going. Look
for products and services that compliment your current products
and services.
Don't let the speed-of-light changes in the market take your business
under. Stay afloat with these proven tactics.
Allyn has spent over 24 years helping businesses like yours
find new customers and increase sales to current customers. Allyn
is a marketing and sales fanatic, providing measurable marketing
solutions that drive huge results for small-to mid-size business
clients. Allyn works personally with clients to design and deliver
off-line and on-line direct marketing strategies that focus on
metrics and measurable results. You can learn more about Allyn
Cutts at http://www.AllynCutts.com and
you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays
and Thursdays
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