Business Domain Name - Biggest Benefit of Using a Long
Web Domain Name as a Marketing Strategy
by Justin Koh
Published on this site: September 1st, 2005 - See
more articles from this month
In the world of 21st century, it is no longer surprising to
find that most business had already establishes a web presence
to support their brick-and-mortar businesses. There are many
advantages of establishing a web presence on the Internet
such as selling globally to prospective customers and disseminating
information to the public.
Most business owner would have already understood the importance
of a web presence to their business. What most of them had
failed to understand is that the domain name in their website
can contribute significantly to their online marketing strategy.
First, we look at a few rules of a good domain name. Most
would agree that a good domain name should:
- be able to describe your business when people first look
it.
- include hyphen in between the words to make it easier
to read.
- have an appropriate .com, .net, .biz, .info, .org to
reflect the nature of the business.
What I differ in opinion is that a long domain name "mysuperduperbrandflyingsite.com"
can be as effective as a short domain name "superduper.com"
depending on the context where the domain name is used. Many
people would definitely disagree with me on this point as
they believe that a short domain name is easier to remember.
However, a long domain name can be just as effective depending
on the context where it is use.
Having a catchy long domain name such as http://www.dont-miss-a-thing.com
or http://www.once-in-a-lifetime.com/
would definitely helps to draw attention to your business
promotion rather than promoting your website name http://www.yourcompanyname.com
which is mundane.
When people reach http://www.dont-miss-a-thing.com
or http://www.once-in-a-lifetime.com,
you can communicate a short sales message before driving them
to the appropriate web page.
Thus, depending on the context where the domain name is used,
a domain name can actually help to make or break your overall
marketing performance.
Justin Koh is a freelance writer whose articles have
appeared in most major e-zines. You can find his latest news
and articles at: http://www.bankruptcycentral.info
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