Online Networking--It's More than Just "Who You Know"

by Linda Urbick

Published on this site: May 12th, 2005 - See more articles from this month...

Countless surveys have confirmed that effecitve online networking is one of the key ways to achieve success in the online world.

At its core, networking is about interacting with other people who you believe may be able to help your business grow. However, effective networking takes a lot of time and can be incredibly inefficient, especially when it is practiced the old fashion way.

Traditional networking is all about "who you know". It's basically a one-on-one process that typically involves face-to-face meetings or telephone calls. If you're lucky, one person will know someone else, who in turn, knows another person which may lead to someone who is interested in what you have to offer.

Online networking on the other hand, is not about "who you know", but rather about "who knows you". Your online presence is your ultimate networking tool, so you have to make sure that as many people as possible know who you are.

The key to success in online networking is to use the mass one-to-one communications capability of the Internet to increase dramatically the number of people who know about you and your business. By using a database contact system, you can utilize mass email marketing to effectively carry on an on-going conversation with thousands of potential "friends" who get to know who you are - all with a click of a mouse.

Linda Urbick is the Marketing Director of BizBreeze.com. BizBreeze is a web-based email marketing program. For a free copy of "Contact Management and Your Bottom Line" and a 30 day trial of BizBreeze Go to http://www.bizbreeze.com