eBay to enter Contextual Advertising

Posted by Geetesh Bajaj on June 14, 2006 09:45 PM

Online marketplace eBay Inc. is set to unveil a keyword advertising system for eBay sellers to promote auctions on other Web sites, borrowing from the strategies of Google and Yahoo.

Michael van Swaaij, eBay's chief strategy officer, told a conference of software developers here on Saturday of plans to allow eBay's army of auctioneers to run contextual ads on other Web sites in exchange for a cut of the resulting eBay sales.

More on the Reuters site...

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