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3 Ways to Use a Corporate Quiz to Build Your Business

by Sameer Bhatia

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Published on this site: March 27th, 2010 - See more articles from this month

Quizzes posted on a corporate website are great for employee training or pre-employment questionnaires. But that's just the beginning their usefulness. For example, generate more visitors to your website with a simple quiz that takes advantage of the viral nature of social media networks. A well thought-out quiz can also give you valuable insight into your prospects and customers, and their buying decisions. Here are three ways to use a corporate quiz to promote interaction and solicit information.

  1. Get to know your customers:

    With online quizzes, there is no need to call customers or waste money mailing surveys. Prospects can fill out your corporate quiz online whenever they have time. Quizzes let you ask what's important to your site visitors and what they want from your company without making customers feel intruded upon.

    Create a quiz that lets visitors provide feedback about certain aspects of your products or services. You may be very surprised at their answers. You can also create a quiz testing your vendors' or resellers' knowledge about your products. Because these folks are charged with presenting your products or services to end users, they need to be well versed about your entire line.

  2. Create a quiz to engage site visitors:

    Have a little fun! Quizzes utilizing trivia questions about the history of your company, or its products and services, go a long way toward engaging site visitors. They are also useful as a research tool for your marketing department.

    Learn a lesson from Pepsi. They didn't buy Super Bowl ad time this year. Instead they asked people what charity they wanted the money (which normally would have been used for advertising) donated to. This is an excellent example of how to engage site visitors while showcasing your company's values.

  3. Drive traffic through social networking:

    Make use of Facebook, Twitter, LinkedIn and other social networks when you create a quiz. Send a tweet providing people with information then ask them to share their opinions by taking your quiz.

    If your business has a company page or fan page on Facebook, post a comment with a link to your website asking for your followers' opinions on your new product or service.

    In addition, post links to your corporate quiz to the various groups your company belongs to within LinkedIn. This can send an entire community to your website at once. These groups can provide you with data and opinions in a matter of minutes.

When you create an interesting and relevant corporate quiz you engage your prospects, collect vital marketing intelligence, and dramatically improve customer relations.

Sameer Bhatia is the president of ProProfs Quiz School which provides free quiz maker software for education, corporate or personal use. It's easy to use with many advanced features. Create a quiz today at:

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