Off to glamorous places. Air fare paid. No cost for
accommodations. Treated royally. Paid handsomely for all this "suffering."
That's the dream, but unfortunately, it's a bit of a
misconception as well. But that shouldn't stop you. Travel is a
major activity for most Americans, and writing about it adds a
wonderful new dimension.
Nearby or distant. Whether it's a luxury cruise from Rome to
Istanbul, an epicurean visit to the Napa Wine Country or a
challenging trek though the rain forests of remote Borneo, travel
offers discovery. And discovery makes fascinating stories.
Seeing new cultures and very different parts of the world is
wonderful fun, but it does come with a price if you plan to write
about what you find. You're not just on vacation; you are
working too. To do it right, you'll spend long hours researching
the destination even before you leave. Much of your time after
arrival will be devoted to following up the leads your research
uncovered.
But there are delightful rewards as well. You will discover
people and places you never dreamed of visiting before. And you
will have the satisfaction and joy of telling others about them.
For non-professionals, writing can represent a way to help
finance the cost of more and more travel. But, of course, the
quality of the articles you turn out will determine whether or
not they are saleable. So don't embark on this route unless you
are ready to spend the time and effort required to make your
articles worthy of publication.
For most, especially newcomers, the compensation is quite low,
usually not enough to cover the cost of the trip. But smart
travel writers compensate by sending out their stories to
multiple non-competitive publications as you will learn later in
this article.
Before You Go
Careful preparation is mandatory if you are to succeed in this
specialized field. Once you arrive at the destination, you don't
have the luxury of time to begin your research. Every
professional travel writer spends long hours learning all there
is to know about the destination he/she's headed for. I begin
researching several months before departure so when I actually
arrive I know exactly where I want to go and what I want to see
and what I want to write about.
Every destination has its own unique features. They may be
physical (superb beaches, challenging hiking trails, remarkable
architecture) or cultural (excellent museums, fascinating
folklore, unusual customs or costumes). Before you depart, it is
essential that you know which of these you want to pursue.
Once there, you'll be able to supplement the knowledge you
gained in your research. You'll flesh out what you learned by
mingling with locals and meeting with tourism or government
officials. Possibly even with local journalists. It's best to
plan those formal meetings in advance and book them while you are
still at home. Then you can schedule your exploration around them
and be certain not to miss an opportunity.
Finding the Unexpected
The real fun of travel is discovering something you never found
in your advance research. Often the unexpected provides an
entirely new angle to the original piece you planned to do. Or
better yet, it may give you a second story to write and market.
Many times these discoveries develop from talking with local
folks. Sometimes other tourists comment on a sight or an
experience that they enjoyed or found particularly impressive. So
mingle, mingle, mingle. Talk to everyone.
Try to find elements that are unfamiliar, distinctive, even
strange to the average American reader as you describe the place
and the people. Create an in-depth piece that will not only
impress a travel editor, but also intrigue his/her readers.
Quoting the people you meet (in moderation) humanizes your story,
and can help readers imagine they are there with you.
Having Fun
A smart travel writer will divide his/her time between work and
play. Most times, the two seem to intermingle. Enjoy the fact
that you are in these new surroundings. I try to divide my day
into a morning and afternoon segment.
I spend the first four or so hours of the day confirming and
expanding what I have researched, completing the interviews I
scheduled and concentrating on what it is that forms the essence
of the destination.
The afternoons are left for exploration. Wandering about the
area, discovering things I never read about, enjoying museums,
beaches and whatever else the destination offers. Just having
fun. It's during these moments that the unexpected usually
surfaces. Keep your eyes and ears wide open so that you can
respond to any and every situation that may lead to a new article
or a new angle for the piece you had originally planned.
Don't be afraid to let your curiosity run wild. It may have
killed the cat in the old aphorism, but it never dulled a travel
writer. Be alert to sights, scenes, tastes, smells and describe
them all to your reader. They too will help you transport him/her
to the places you are describing.
Marketing Your Story
One of the stumbling blocks faced by travel newcomers is the
inability to convince a travel publication to give them an
assignment in advance. It is mighty tough to break into any of
the leading travel magazines even when you submit a superb story.
Newspapers seldom give an advance assignment, but are far easier
when it comes to placement. The problem is that newspapers are
reducing the size of their travel sections and are very miserly
payers. However, it is relatively easy to send your story to a
number of non-competitive papers and aggregate a decent return
for your work.
Non-Travel Publications
Smart writers recognize that there is a world of opportunity
awaiting them from non-travel publications. Stop for a moment and
think. Every major newspaper has a weekly food section. Some
magazines are devoted exclusively to food; others offer food
sections. All of them are delighted to fill their pages with well
researched stories on foods and delicacies in foreign countries.
If you are a trained architect, prepare a piece on the unique
buildings, homes, palaces, shanties, whatever you find that is
characteristic of the area. Perhaps you are an educator. Contact
the education offices overseas, visit classrooms, and do a story
on some aspect of education that is unique to the destination.
If you have a hobby, contact hobbyists who live in the
destination and write a piece for magazines that deal with the
subject. Describe the similarities or differences in the way your
special interest is pursued elsewhere. As a professional or
businessperson, compare operations and techniques in the country
you visit with those you and your peers use here in the United
States.
This broad approach expands your potential market exponentially.
So break out the guidebooks, do your homework, pack your bags and
discover a brand new way to experience the globe.
Charles Jacobs: Celebrated author and writing coach Charles Jacobs has published
hundreds of travel articles and captured numerous rewards for his
work. His latest book "The Writer Within You" has been named a
Best Book of the Year buy seven organizations and won both gold
and bronze medals. It includes a chapter on travel writing and
a world of information on writing and publishing. Buy it at the
web site: http://www.retireandwrite.com/.
