The internet is the ideal place to sell digital products and
e-books are becoming more and more popular each day. Information
is a valuable commodity and many people will pay money to
download e-books on topics that help them to solve some problem.
Thus, if you are an expert in a particular field that also has a
good market to sell to then you could easily create a unique and
valuable product that many will buy.
One of the main advantages to selling info products online is
that the revenues generated are almost pure profit. Remember
that people get access to your e-book almost immediately after
payment so this acts as another incentive for people to buy now.
Even if you are not an expert in a particular topic you can
still find people that are and collaborate with them to create a
good product.
You can find some of the best selling information products at
Clickbank. Simply browse through the various categories and
check the gravity figure for top selling informational products.
The higher the gravity the greater the number of affiliates
promoting that item and thus the better that product sells. It
is important to make sure your e-book is of good quality
otherwise you will get many refund requests. It is not necessary
to have a lot of pages but rather make sure your product
genuinely solves whatever problem that people that purchase your
book are looking to get rid of.
Once your e-book is complete, be sure to run a beta test before
a full launch. You need to test your e-book and get real
feedback so you can improve it and also collect valuable
testimonials that you can use on your sales pages. You can give
a small portion like a chapter or two away for free to a small
group of individuals and in return you ask for their honest
feedback and possible testimonials if they are satisfied with
the content. Testimonials can make a huge difference in the
conversion rates of the sales page so be sure to have as many as
you can get before a full scale launch.
Also make sure to create a professional looking cover and sales
page for the e-book. There are many great companies that can do
this for you at a reasonable fee so just run a search in Google
to find a good company. Be sure to add graphics effectively on
the sales page as they can also help in improving conversion
rates. When writing sales copy be sure to focus on benefits and
develop a sense of urgency to purchase now like adding some type
of limited discount and bonus offer if they buy now.
A great idea is to launch your e-book on Clickbank and take
advantage of over a hundred thousand affiliates to sell your
e-book for you without any advertising costs on your part. Make
sure you are generous in the amount of commission you offer, the
best strategy is to give the full 75% commission. Remember that
the best super affiliates can generate a huge number of sales
for you so it is worth it. Also write a press release and use a
press release submission service to spread the word about your
new product. Do not forget to check your competitors and look to
create a product that is the best in its category. Information
is the gold of the internet so take advantage of e-book
marketing to increase your online revenues.
