If you want to succeed in internet marketing you have to have
the Never Give Up Attitude. You have to keep on trying and
trying. You should be like rubber balls jump back when you fall
and keep bouncing back after failing to get a sale through with
a customer.
Internet Marketers are not the type who feels dejected after
being rejected once by a customer. They know the art of coming
back with a fresh alternate approach to get a YES every time
they get a NO from a prospective customer. They ossess the
knack to analyze a rejection and amend, alter or change their
approach accordingly and get the acceptance and finalize the
sale. In marketing many a sales is made after customer had said
No. That is the real challenge for a marketer to change a NO
from his prospective customer to a YES.
The ideal person who can get results is the one Who Would Not
Dare to Go up To the Gate of the Heaven and Honk until the Door
to heaven Opens for him!
That is the characteristic that is needed to make a sale. It is
persistence at its best. It is the willingness to go beyond the
barriers to get what you want and not stop until you get it.
This stick-to- a-task attitude and the result oriented frame of
mind is very essential to be a successful internet marketer. Of
course, the internet marketer should be armed with all the
related information available to provide to the customer who
always want to know more and more like Oliver Twist asking for
more. In the internet environment it is a situation that more
and more information on strengths and weaknesses of similar
products from your competitors are readily available to the
customers in the market. This make it more difficult to satisfy
the customers and attract them to by from you.
That is why, in Internet business it is not easy to woo a
customer. Many sales letters, email promotions, solo and
classified advertisements are glanced at and deleted because
people have less time today. Time has value. So, your efforts
should be always to grab the attention of a prospective
customer. After seeing an offer again and again many times only
the customer think of giving attention to it or subscribe.
What you offer may be excellent but to get the customer
attention you have to present it in an eye catching way to draw
customer-instant-attention to make him look at it more than once
and even prompt him to read it. That is where advertising comes
in. Even then, since there are similar products, similar
services competing for customer attention, you are required to
put in to it a great deal of innovative thinking so the manner
of presenting will make the difference in attracting customer
attention.
The prospective customers may not read every word that appears
on your advertisement, email or news letter. Therefore, it
should be attention grabbing for the customer to glance through
before deleting or setting it aside to see for a second time.
This is why online marketing is not easy as many thinks. There
are big timers, seasoned marketers who could afford to spend big
dollars lavishly on skillfully created advertising presentations
to grab the customers. They can do it but for you and me it is
difficult and we have to keep on trying in an economically tight
manner as our advertising budgets are limited.
In Internet Marketing there are many methods used to woo the
customers like building your own list of subscribers and
communicating to them on a regular basis till they get convinced
to buy, sending emails to safe-lists, advertising online and
off-line, article marketing, using blogs etc. With all these
marketing approaches too it is still difficult to capture a
prospective subscriber to complete a sale in the midst of sever
competition online that prevail due to the openness and speedy
ex-changeability of information etc in the internet.
So it is the one who has the will to win, persistence, courage
and willingness to try, try, try and try again till the result
is seen, who can succeed in Internet Marking Arena.
For an example of a site that attractively present products to
catch the eye of customers visit: - www.chanano.com
Chandrasoma Perera: The Author is Chandrasoma Perera
who is the
owner of chanano.com and guideonlinebiz.com and
Chandrasoma writes regularly on wide variety of subjects. To
learn more about starting your own home based business earning
six streams of income visit www.chanano.com.
