It doesn't matter how great your product is, what a bargain your
price is, or how beautiful your website is - Without traffic none
of that matters.
So at its most basic, the biggest determinant of your web
businesses success is "getting eyeballs looking at your
webpages."
When looking at where the traffic comes from, it begins with
others linking (or pointing the way) to your site. Since most
people automatically turn to the search engines when looking for
something online, that naturally tells me that the most important
links that you can easily get are probably from the search
engines.
Since Google is currently the search engine getting the most use
online, and therefore the one that generates the most traffic,
that also means that you need to focus on getting a front page,
or ideally a number 1 listing, at Google.
However, your search engine optimization efforts should involve
structuring your site, and your other search engine magnets, so
that it bring in BUYERS from Google.
At its most basic, and simplest, getting a number 1 ranking at
Google that leads to an endless stream of sales boils down to
three parts. They are:
Targeting The Correct Keywords
Optimizing A Page For Those Keywords
Getting Links From Sites That Google Loves
Let's look at each of these.
First, you absolutely have to target the correct keyword. Your
webpages and everything that you do needs to incorporate the
keywords that your buying customers are actually typing into the
search engines.
You don't want to target the phrase digital camera, or printer
cartridge. Instead you want to target a specific model of digital
camera or printer cartridge, and you may even want to target
people in a specific location looking for a specific model of
printer cartridge.
That kind of targeting means that the people who find you are
searching for something very specific, and when they find you by
typing in that very specific search term, they click through and
buy.
Next, you need to optimize your webpages for those keyword
phrases. That generally means that you need the target keyword
phrases sprinkled throughout your webpages. It also means that
you want to use your target keyword phrases in your title and
description "metatags." You also want to include your keyword
phrases in anchor text on your webpages (the blue underlined text
in hyperlinks). You basically want to include your keyword
phrases in all of the parts of your webpages that tells the
search engines what your webpage is about. This includes places
such as italicized or bolded text, your menu items, and even alt
image tags.
Finally, you need to get sites that Google thinks are important
to link to you. Ideally, these sites include your keyword phrases
in the anchor text when they link to you.
Many who study search engine optimization full-time are convinced
that the external links pointing to your website are THE part
that makes the biggest difference in most cases.
Having an authority site link to you is like having a respected
authority in your community give you an endorsement. They are
telling the search engines, and the rest of the world, that they
recommend you. By using your keywords in the anchor text,
authority sites are also telling Google (and other less important
search engines) that that is what they consider your site to be
about.
This factor is so powerful that I have personally often gotten a
number 1 position on Google for my most important keywords by
just tapping into one free website optimization tool... one
authority site!
In fact, I recently did an interview with David Preston, an
expert at teaching offline businesses to tap into the web in ways
that most of their competitors never even dreamed of. In the
interview with David, we discussed in-depth, how I easily get
free front-page listings at Google in a day, and how I often get
#1 listing for my ideal keywords in just hours. You can get the
MP3 audio of the interview that I did with David at:
WebsiteSearchEngineOptimizationSecrets.com
I mention David and that interview because he taught me another
CRITICAL part of effective search engine optimization. He taught
me how to focus my efforts on the buyers with lots of money to
spend... customers who have already budgeted that money for what
I have to offer.
So there you have my very simple three-part search engine
optimization formula for getting a free number one ranking in
Google in as little as a few hours. That fourth part, focusing on
the buyers actively looking to spend money is a bonus
Willie Crawford: Is an Internet marketer
with over 12 years of
experience at generating massive website traffic, and sales
using viral marketing techniques. One of his favorite traffic
generation tools is rebrandable PDF's which he creates using
the software at: ViralDocumentToolkits.com.
