Highly targeted traffic is one of the most important entities
in the internet universe. Any website owner or administrator
recognizes the importance of driving traffic to a website. The
success of any website does not rely entirely on the site
itself. You may have a terrific idea for a website, offer an
excellent product or service, or have an exceptionally designed
site with superb content, but if you do not use the right
strategies to advertise, your site would not attract the high
traffic you need. Attracting targeted traffic is a task that
should be taken seriously for any site to succeed or make a
profit. Fortunately, there are internet-marketing tools that
help the website marketer to drive traffic to his website. One
of the most significant, and effective, of these tools is
Google's Adwords. Adwords is one of Google's advertising
services.
How does Google Adwords work? Google is the largest search
engine on the web receiving over 200 million queries each day
through its various services. As Google is the most popular
search engine today, webmasters are keen on having their
websites achieve a higher ranking in the search engine results
it provides. A high ranking can mean high traffic for that
website. The search engine results page is also a great venue
for advertisers to promote a product or service through ads and
links. Consequently, Google launched its Adwords service, as a
way for businesses to advertise products and services to a
targeted audience. Google Adwords can guarantee instant traffic.
In this service, Google displays relevant text based ads within
its search engine results page termed as Sponsored Links ;.
Whenever a particular keyword is searched on, these relevant
links appear in a separate section giving excellent exposure to
the sites listed.
How do you use Google Adwords? First, you have to open an
account with the Google Adwords Service. Then, you should
indicate your target language and country. This is important
because you would not want your products advertised in countries
where your product or service cannot be sold. Afterwards, you
should now create an ad group. This involves designing the ad,
selecting keywords and determining maximum cost per click that
you are willing to spend and defining bid amounts. The most
important step in creating a successful Adwords campaign is
selecting an effective title tag that will catch the attention
of your target audience. The title tag, generally a short
phrase, is the most important part of your Adwords campaign so
make sure that it is attractive and catchy. You should describe
the website clearly and accurately. The most effective
advertising conveys a clear message to the target audience. With
a clear message, you will be attracting qualified leads, which
can eventually convert to sale. Thus, the importance of
selecting the right keywords cannot be overemphasized.
There are keyword variations you can adapt to reach more
prospects. Using these varieties, misspellings and derivatives
can help increase the chance of your ads being served. Broad
match is targeting keywords in a loosely defined manner. Here,
the ads appear based on the keywords that have been queried by
other users as opposed to exact match, which calls for the
keyword to match the query exactly. Meanwhile, a keyword phrase
set to phrase match will only appear when the exact phrase is
searched on. A negative keyword is helpful in filtering
unrelated pages.
After you have decided on what title tag to use in your ad, you
must now define a budget in order to maximize exposure. Google
Adwords recommend a daily budget for each campaign. However, you
should determine a budget that is suitable and affordable. You
should also determine the maximum cost per click. Google will
offer a recommended cost per click, but you do not have to stick
with this. Usually, a number one position is not ideal as it can
also attract unwanted traffic and useless clicks. A number two
position is more preferred as it can filter useless clicks and
provide traffic with a higher conversion rate.
To conclude, Google Adwords is an excellent strategy and tool
in giving your site maximum exposure. Nevertheless, Google
Adwords should not be your sole advertising campaign. It will
definitely help you find the all-important, highly targeted
traffic you need.
