Search Engine Ranking Back Link Building Software - Useless
As all webmasters look to create better ways to achieve
link building, in hope of gaining top search ranking, more
and more software is developed and sold to make this task
"easier" and quicker.
However the problem with this as a lack of knowledge of
processes, creates a waste of your time and money.
Lets look at this based on a product that claims to
generate back links from high page rank wordpress blogs.
Wordpress is well used free blog software that has a huge
following. Many top bloggers are using it due its easy use
and friendly free tools or plugins which provide more
functionality.
The software I looked at claims to post comments on high
ranking blogs, in the market of your choice simply by
clicking a few buttons. Wordpress is on its 2.2 version and
is very aware of these type of actions, as so are other
programmers.
So I log into my own blog, and I see I have 104 comments
for moderation like:
"Hi !!! - The Author, you - super hero!" and "What beautiful
text and visitors!"
Well thank you very much head beginning to swell….
however they *all* link to "questionable subject" sites at
Blooger.com – the free blog site. Now all of this links
have very similar comments, so my best guess is that
similar software has posted the links.
There are 2 faults with this method:
Plugins stop these comments ever appearing: I use a
plugin which will highlight these links and them make me
approve them before they even display. Lets say for a
minute that I don't have the above plugin and the comments
are shown on my site - then comes the second problem.
External nofollow Tag: The main reason this software
exists and is being used as the owner area seeking "High PR
links" That's high Page Rank links back to there own
websites in order to rank higher in Google.
However Wordpress, in its most basic form uses what called
a "External Nofollow" Tag on all comments placed on the
blog I believe blogger and other blog platforms also
follow the same outline.
The no follow tag does not pass on any of the page
reputation on from the page which means you get no benefit
from the link at all, it will not help your ranking.
The best way to see this in action using Internet Explorer
is to follow these steps:
Go to any blog page, that has comments on it, with
external links
Click View >> source on the top menu bar
In the new text window that opens click Edit >> Find
Type: external nofollow in the box
If you are using the firefox browser - which I highly
recommend – you can load a SEO for Firefox extension, which make it very easy to see these links and it
highlights them in red:
It also provides a wealth of information as well on the
sites you are looking at ,about links, alexa rank, Page
rank etc
So back to the software Who does it really help? Well the
programmer who got paid to make it, the marketer who made
money when he sold it and sold resell rights to it as
well everyone except the person using it!
Also at the same time do you think Google would approve of
its use? They left it to the programmers to update the
wordpress software and keep everyone well almost everyone honest.
So when looking at software to help your business, there
are many helpful software tools be aware that anything
that totally automates any process is unlikely to be
effective when a few people start using it. Especially
anything that has a purpose purely just to create links for
search engines, which is highly disliked by the engines as
its seen as attempting to influence results.
Paul Easton: Is a Web site Link Marketing Expert, and the
owner of DigitalAwol.com, The Link Exchange Directory that
helps the small online business get traffic from links. You
can instantly get 20 High Quality Free Links to your
website by visiting: http://www.DigitalAwol.com/
