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What does Passion Have to do With Results?
by Vicki Miller
Published on this site: August 16th, 2006 - See
more articles from this month
My husband and I have property at a lake resort community not far from
our home. The interesting thing about this Resort Development Company
is their high percentage of sales closings. It's really pretty amazing.
You see, the company does an excellent job of attracting people to the
property and then the sales staff does an exceptional job closing them
once they get there.
Let me tell a short story about it that I think can make a difference
for you and your business.
Several years ago, my husband wanted to take a drive and see this lake
community. I was thinking: Great! I'll be locked inside a room for hours
while they put on the hard sell and then they won't let us get away unless
we sign on the dotted line! But guess what? We actually experienced something
very
different than that.
On Saturday morning we met with David, a large man with easy-going manner,
soft voice and endless enthusiasm. I've never seen anyone who was so sold
on his product. As David took us for a tour of the property, he pointed
out his house and explained what drew his family to the area.
David was raised in a small town near by and was trained as a welder.
But his real desire was to become a builder some day. David's enthusiasm
really came out when he showed us lots. As we walked around several lots,
David would say excitedly: "And this is where you could put your
deck! Think about sitting out
here in the mornings with a cup of coffee enjoying the view. Pretty spectacular,
isn't it?" His passion painted a picture of possibilities for us
and, even though we arrived with no intention of buying, we ended up leaving
as property owners! And several years later we even hired David to build
our house.
How does the company convert so many visitors to owners? Well, it certainly
isn't extremely seasoned sales professionals or high pressure sales tactics.
What they do have is a simple formula:
- Have a great product that the sales personnel can have real confidence
in and
- Select individuals that love the product and express passion in everything
they do surrounding that product.
Why am I sharing this with you?
Because, like me, you can learn something from this developer. As independent
business people, you all have great products/services and if you're not
passionate about these products or services, who will be?
If your results are falling short of your expectations, try adding an
element of passion to your day. When you do, you will find a spring in
your step, revived energy and a zest that will carry you through any challenges
that surface!
Here's the bottom line to this story: The best tool you have for promoting
your business and selling your products/services is confidence in what
you have to offer and passion for sharing this opportunity with others!
It's your passion that makes others fall in love with what you have!
Vicki Miller: As a coach working primarily with direct sellers,
my passion has always been to help clients grow and achieve success. I
began envisioning ways to offer training designed specifically for direct
selling leaders - training that would address their needs and instill
confidence in their ability to manage a thriving business, lead their
team and develop new leaders. It's here!
http://www.directsellingleadershipcenter.com
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