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Your Signature File - Give it Some Love.
by Nicole Dean
Published on this site: August 14th, 2006 - See
more articles from this month
Your signature file the blurb at the end of your forum posts and your
emails is prime real estate. Are you using it to the fullest?
Do you put any thought into your sig lines? I hope you are putting as
much thought into your sig lines as you would a paid advertisement. Your
signature file has the potential to work for you, if you let it.
Of course, if you're posting on forums, the 1st most important thing is
your actual message. Don't attach your signature file to anything that
will reflect poorly on your business.
And, likewise, in emails, if you're sending around jokes that are a little
risque, then think twice about attaching your URL if it's not appropriate.
- Tip : Give people a reason to click on your URL.
How can you entice viewers to click?
Your signature file should capture attention and create interest. It
should always be clear and direct in stating the benefits your program
offers.
Don't just say "We sell gadgets." Explain how those gadgets
will help your potential customers save time, money or to make their
lives better.
- Tip : Don't Write a Novel
Make your signature file short and catchy. A long, drawn-out signature
file is sure to be ignored. And, a boring one will be, too. Stick to
one or two URLs, even if you have 30 or 40 websites. Any more than that
will dilute your branding and effectiveness.
- Tip : Don't Confuse
When writing your sig file, remember that a confused mind always says
"no". Don't go crazy in your signature file with too many
links or options. Be clear and direct about the benefits of your program
so anyone and everyone reading it can see exactly how your product or
service can help them.
Don't assume readers know as much as you do about your business. Don't
talk jargon. Some terms or ideas in your industry may be over the heads
of potential customers. Oftentimes I read ads and have no idea what
in the heck they are selling, or why I'd need it. Make sure to state
your benefits in simple words and grammar so that anyone who isn't in your
industry can understand them. For instance, everyone has skin, but not
everyone knows what an epidermis is. Make it simple.
- Tip : Nab them
Once a reader does click through your sig line, do you have a way to
capture their contact info so you can stay in touch? If not, get your
newsletter sign-up box ready to collect those interested visitors. Otherwise,
you're losing that potential customer, possibly forever.
If appropriate, offer something free to collect their email addresses.
Offering a discounted item or freebie is always a good idea.
You may be wasting prime opportunities to get visitors to your site
if you aren't putting as much thought into your sig line as you would
invest writing paid ads. Try some new wording and watch your click-through
rate rise.
Nicole Dean shares advice for work at home moms at her fun and
informative site http://www.ShowMomtheMoney.com
Do you need free bonuses to offer? Don't miss http://www.Free-ebooksOnline.com
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