Finding Who You Need: Advisors, Accountants and More
by James Calvin
Published on this site: February 18th, 2006 - See
more articles from this month

Finding Who You Need: Advisors, Accountants and More.
When you run a home business, there are all sorts of professionals
whose services you need. They are often indispensable, saving
you two or three times what they cost. But what do you need,
and how do you know who to choose?
Choosing People.
The best people to hire are people who you've heard about
by word of mouth. Failing that, you should spend as much time
as you can afford comparing people and services before you
make up your mind. Don't worry, it's not all wasted time:
the way you go about comparing others' services this might
give you a few insights into how to improve your own marketing.
I find that the best way to do it is to narrow the people
you're considering down to a shortlist, and then do as much
research about them as you possibly can. Seek out their clients
and their premises, find out how long they've been in business
for and who the business is owned by - make sure there's nothing
you're uncomfortable with.
Lawyers.
Whenever you're dealing with the law, you really shouldn't
try to go it alone - and when you're running a home business,
you'll be hitting up against the law quite often. It's important
to build a good working relationship with a lawyer in your
area, so that you have them available both for day-to-day
things and for emergencies.
Sooner or later, you'll probably need a lawyer to help you
with licenses, permits, regulations, contacts, or employment.
You need to get one straight away if someone violates your
trademark, copyright or patent, or someone threatens to take
legal action against you for some reason.
Accountants.
Accountants are mostly useful for saving on tax, but you
will find that tax is a big business expense, at least if
you do it wrongly. Accountants know the tax laws inside out,
and will be able to point out all the savings you might be
entitled to without even realising it, as well as the best ways to do
things like taking money out of the business without paying
a ton of tax.
It is best to try to find an accountant who will keep in
contact with you occasionally, reminding you of tax deadlines
and telling you if anything changes in the law. They should
also be able to advise you on bookkeeping methods, and suggest
computer software that could be helpful for this.
Business Advisors.
You may wish to contact a business advisor if there's anything
you're still unsure about when it comes to running your business
- they can be affordable yet very helpful. They are also very
useful people to be able to contact in a crisis.
Financial Advisors.
If you're trying to manage a lot of debt, you might want
to get a financial advisor. They can help you structure your
business so that it pays debt off quickly while still leaving
you enough to live on, as well as suggesting ways to get debt
repayments down. Quite apart from the practical elements of
this, it can be a big relief to know that there's a plan and your debts
are being dealt with.
Advertising Agencies.
If you don't want to handle advertising yourself, then advertising
agencies can be a good alternative. They'll produce a slick,
professional ad, and place it in ways that they know produce
results. Look for one that specialises in home businesses,
and will allow you to try out a relatively small advertising
budget with them to begin with to see what kind of results
they could get for you. You could be pleasantly surprised.
Make sure, though, that any company you choose isn't so big
that you'll get lost amongst all their clients, and that they
understand your business and your industry. Since most ads
for home businesses should be local, it's worth sticking to
your own town when you're trying to find someone.
Web Designers.
Keeping a web designer as a semi-regular contact is important
if you're going to have a website and don't know too much
about them yourself - they could be needed occasionally add
new sections you might think of, or fix the thing if it all
goes wrong.

James Calvin will show you how to market your product
to the world using the only real techniques. Go to http://www.MillionaireMarketingManual.com
now

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