Can the Average Person Really Make a Living
Online?

by Douglas Rogers

Published on this site: February 18th, 2006 - See more articles from this month

Can you really make money online? The answer is a resounding "Yes!"

First, though, you need to understand how this game really works.

The right mindset is crucial to your success.

You've probably come across numerous business opportunities already. I know you're actively searching for information. I hope you haven't become jaded already by the con artists out there who make false promises.

The fact is you can profit significantly and, yes, even quickly once you learn the right way to do business online. So, approach this article with an open mind.

What E-Commerce is really all about

There's nothing magic about the Internet. It's really just another medium of communication. The difference between doing business online versus doing business in a brick and mortar establishment is this:

1. Your potential customer base spans across the globe if you so desire. You aren't limited by your location.
   
   
2. Your business operates 24/7. You can still make sales even when the workday ends.
   
   
3. Your overhead is significantly lower than it would be in a traditional business, and the barriers to entry are lower as well.
   
   
4. You can create non-traditional businesses which will have no parallel in the offline world.

As an online entrepreneur, you also enjoy a wider range of options in number of products you sell, their method of delivery and your profit margin after expenses.

Sounds great, right? It truly is an ideal situation for the small, home based business owner; but don't quit your job just yet.

An online business requires just as much focus and dedication to get off the ground as any other business, so forget about working at home in your underwear right off the bat.

The first thing you need to do is investigate your options. What type of business can you start online? Which businesses are the easiest to set up?

If you already possess some business knowledge and common sense, you're off to a great start. The real challenge comes when you start translating this knowledge to match the rules of online commerce. The game is played a bit differently on the internet than it is on the streets.

Newcomers often have difficulty sorting out the differences between business models versus business strategies.

Here are some of the most common online business models:

1. Selling tangible goods (ie, Ebay)
   
   
2. Selling information products (intangible/downloaded)
   
   
3. Affiliate marketing

It takes a certain personality to thrive in any one of these. Let's take a look at the traits associated with each.

The Seller of Tangible Goods

This type of entrepreneur usually possesses previous experience in the retail industry, though it is not totally necessary to have previous experience in order to succeed. However, an inexperienced online retailer faces the biggest learning curve.

In order to sell tangible goods, you'll need to learn the ins and outs of wholesale for product sourcing. You'll need to learn how to set the optimal price point for your products to remain profitable and competitive. You must deal with shipping and returns.

If you run a one-person operation, it will be near impossible to ship products in the necessary volume. In this case, you'll need to find companies which can "drop ship" your product. Drop shipping is a fulfillment service.

This sounds ideal - but be forewarned. Most real wholesalers have minimum order requirements and will not ship single items.

Drop ship wholesalers who do ship single items often mark up their prices and you end up paying at least 10%-15% above the true wholesale cost. This isn't a small price to pay when your objective is competitive pricing. Even a small mark up can kill your profit margin.

If you choose this route, be prepared for a lot of hard work! Online retail requires persistence, patience, strategic planning and a high degree of risk.

The Seller of Intangible/Information Products

Information products present an good opportunity for small, home-based business owners. Your costs of development and overhead are low, while your potential profit margin is high.

You will need a new skill set if you choose this path. Primarily, you will need to learn good copywriting skills and how to sell people on what they desire, not on what they think they need. It's relatively simple to entice a visitor to purchase, say, an MP3 player when they're already looking for one. This doesn't require convincing sales copy.

An information product, though, does require good copy. You're asking your potential customer to invest in a product they aren't familiar with - something they can't see or touch or play with like a tangible product.

Information marketing is very much "all in the mind". It rests on your ability to stir up people's passions and secret wishes. If you pride yourself on seeing "the big picture" and have the heart of a teacher or communicator, information marketing could be the right choice for you.

The Affiliate Marketer

Being an affiliate marketer can be the ideal business for most people. They make a living selling products they do not own. Profits come from commissions paid on sales that they refer to other merchants.

A good affiliate can reap an enormous full-time income marketing a whole suite of products that he does not own. He doesn't pay for product creation, doesn't have to ship anything and doesn't deal with customer service issues or returns.

One major skill an affiliate marketer needs to develop as is the ability to generate highly targeted traffic. You also need to learn how to capture that traffic and do a bit of extra selling before they hit the merchant's site.

If you don't capture the visitor's e-mail address, they're gone for good - and you'll get stuck trying to generate volumes of traffic over and over again just to capture enough "luck of the draw" sales to get by. It's like throwing your ad budget down a hole.

If you want to make money online, there are two ways to go about it. The first is trial and error, spending hundreds of hours in front of your computer, buying e-books and struggling perhaps a year or two before you make a dime. The second and best way is to learn from someone who has already achieved success online and can coach and guide you every step of the way.

But beware, there are many out there who will sell you garbage e-books and courses full of ideas on how to make money on the internet, but most fall short of giving you an easy to follow and workable plan. Especially if your a newbie to internet marketing.

I know first hand about this because i spent a full year struggling to make money on the internet. I bought almost every so called Guru system out there only to be let down and was still left struggling to make money. But my determination to make a living on the internet paid off and now I produce a fantastic full time income for my family solely from my online affiliate business.

Whether your a newbie or have been struggling for some time, you can achieve online success too if you don't give up and learn the right skills from a proven Internet Wealth Building Coach.

Just stay focused, proactive and stay positive - and soon you'll be well on your way to making outstanding money online!

Doug Rogers is an internet marketing coach who has helped the lives of many acheive success with there own internet business. To learn how you can be a part of an Inner Circle Success Group and try a Proven, Fail-Proof System for online success. visit: http://www.superbsystem.com