What does niche marketing mean? Niche marketing is about finding
small opportunities on the web, small areas in which people
might be interested and for which they might be searching.
Big companies and experienced webmasters are not interested
in these areas because they are not important enough. But
a small business could be something in which you might be
interested.
Perhaps a small mini website will not generate thousands of
dollars every month; it might generate 100 bucks, for example.
That is ok, if the effort involved in terms of creating this
mini website is not too high; in this way, you could repeat
the same business model again and again. Taking into consideration
that every small business could generate around $100 every
month, with ten niches, you could earn $1000 monthly. Does
this sound better? And what if you could create 50 websites?
The first step in this kind of business is always keyword
research. You need to find small markets which do not have
competition. Wordtrack is a very good tool to use for finding
niche opportunities. For every keyword, it tells you the number
of searches and how many results are found on each search
engine. You need to pay special attention to the KEI
column. KEI is the index that balances the number of
searches and the number of competitors. The more searches
and the fewer the competitors, the better for you. A KEI
higher than 10 is good, but you should, ideally, look at keywords
with a KEI over 100. More than 400 is a gift.
Once you have identified your niche, you need to find content
for it. Don`t worry about which product you are going to sell;
this will come later. The "fuel" of any Internet
business is content. So where can you find content? Well,
if you are an expert in an area, you could write your own articles, but
if you are not, you have to look for content somewhere else.
There are many article directories that offer a lot of content
that you can use. You can also find much content just by searching
the web. Use search engines, find blogs, forums, websites,
etc. Last, but not least, you can always find information
as in "the old times," go to the library or buy
one or two books.
After you have found enough content, it is time to register
a domain name. You should choose a name that has something
to do with your target market, but if your intention is to
create multiple mini websites, you don't need to register
a different domain name every time. You can save money by
having one global domain name, and create sub domains for each business.
The question now is, "Since everything looks good, how
do I make money with these sites?" You need to follow
this 3 step formula (CTM):
Create Content
Generate Traffic
Monetize your website
You can build traffic by optimizing the webpage content
for the search engines and by analyzing your competitors
in order to build a better SEO strategy (but this
is another chapter). Blogging and pinging is a way to make
sure that your site will be spidered by the search engines.
Wordpress is a very good option for creating your blog,
as it allows you to post, not only articles, but pages you
can easily build miniwebsites with wordpress. Finally, there
are three easy ways to earn money with your site.
Sell some product that you can create yourself.
If you have this ability and you want to allow people to
buy your products with a credit card, the easiest way is
to create a Paypal account. If you don't have one, visit
http://www.paypal.com
and create one.
Join affiliate programs. Find people who sell
products related to your market niche and who have affiliate
programs already set up. You will earn commissions just
by selling other people's items. A good place to find affiliate
programs on products is http://www.clickbank.com.
Google Adsense. Create an account at Google Adsense
and include Google ads on your site. Every time someone
visits your site and clicks one of those ads, Google will
share its profit with you.
Creating small businesses is like a game. They do not require
high investment, but they will not make you rich either.
However, if you start playing many of those games, it can
become a serious business.
David Riewe discover how to make your online business
an outstanding success with David Riewe's free ezine "The
Ultimate Marketing Tips" http://www.riewe.com
