In this article we look at the benefits of having an eBay
store. Selling on eBay does not require you to have an eBay
store, but it sure does make things a lot easier.
There are 3 store subscriptions you can sign up for with eBay
Basic (15.95/month), Featured (49.95/month), & Anchor
(499.95/month).
Now most people starting out will of course go for the Basic
store and not the Anchor. You would need to make huge profits
to go for the Anchor store. We'll talk more about the Basic,
and Featured Stores here.
If you have a Basic store you may want to consider upgrading
to a Featured store. Things have been changing with eBay stores
and some of things I'm most thrilled with is the $30/month
allotment of eBay keywords.
Free Keywords
Yes, that's $30/month each and every month worth of free eBay
Keywords. With eBay Keywords you will drive more traffic to
your listings by putting your ad at the top of the page for
the keywords you choose. This also separates your store from
other listings. This can significantly increase your store
sales.
More Pages
With a Featured Store you get double the web pages! Which
only increases your presence on eBay. You can also reduce
the size of the eBay header on your pages giving you a page
that's more focused on your business. This helps build your
own brand on eBay, and you can match it to your website.
Advanced Reports
With a Featured Store you get advanced monthly reports and
traffic stats you can access anytime. I just love looking
through my reports to see all the in-depth info that the reports
give me. The path analysis allows you to see how visitors
move around in your store. This is so important as you develop
your business.
Owning an eBay store will not only bring you more sales, but
it'll cost you less by using it in the long run. These are
just some of the many advantages of owning an eBay store.
Once you own one, you'll wonder why you didn't go for it sooner.
Vera Raposo has been making a living with online auctions
since 1997. With thousands of completed auctions under her
belt, Vera is now sharing some of her best auction strategies
in a free 90-minute interview at http://www.auctionstrategists.com/special
