7 Powerful Sales Copy Writing Techniques!

by Samuel Indrajaya

Published on this site: September 9th, 2005 - See more articles from this month

Your sales letter is the most important component in your web site or marketing campaign. It will introduces your products or services to your visitors and how people react (buy, bookmark, leave) is 80% entirely depends on your sales letter.

Below, I will show you how to make you sales letter a Compelling, Non-stop, 24/7 cash generating machine!

1. Tell a good story in your sales letter.
   
   Every body loves a good absorbing story, with a good story you will create empathy with them.
   
   Give story that relates to your reader's situation, Tell people about how you get started in your business, put yourself in your visitors' shoes and show them that you know, understand about their problems and how your product or service can help them solves their problem.
   
2. Put your main benefit in your headline.
   
   It is easy to sit back for a while and write down all your Product's benefits on a piece of paper, after that you can Choose which benefit to put on your headline. Combine your product's benefit with power words such as discover, amazing, Secrets, guarantee, exposed, secure, love, etc.
   
   Remember that people are overloaded with information, this Is why you need to put some quick attention grabbers so people will stay and read the rest of your sales letter. If your Headline doesn't get read then everything else may go unread.
   
3. Focus on one product or service.
   
   You need to focus on one product only, don't offer too many things to your visitors, if you want to sell other product you can have different page on your web site or create a new mini site to sell it.
   
4. Put testimonials on your sales letter.
   
   A Good, believable testimonials from real people will help Increase your sales dramatically, put their photos, highlight their main satisfactions with using color, bolding key sentences, italic, underlining, etc.
   
5. Put women, babies, pets attributes in your sales letter.
   
   Tie your product with one of these trio because they can deliver more attention responds to your product or service. Insert a women's picture in your web site header, e-book cover will increases your sales response.
   
6. Create some urgency for your visitors to order.
   
   You need to make people take action and order your product. e.g. "For a very limited time only", "Until the end of this month", "Only for our first 100 customers"
   
7. Tell people what they are going to lose if they don't buy your product or service.
   
   It's true that people will react more to what they are going to lose instead of what they are going to have. e.g. "Order now before you competitors catch on!" "You will save hundreds of dollars using this product!"

Samuel Indrajaya is the leading expert on building a successful online home based business from scratch. He is also the author of the best selling ebooks "A Step by Step Home Based Business Roadmap to MASSIVE PROFITS!". Start earning MASSIVE PROFITS from your home today! Just visit his website at: http://www.home-based-business-roadmap.com