SEO Hints and Tips and Free SEO Tools
by Alan Boyer
Published on this site: September 9th, 2005 - See
more articles from this month
Do you realize that if you manage your website, SEO tools,
and pay-per-click tools, you can literally have as many leads
as you want from your website? I assume that a website should
convert approximately 5% of the viewers to doers, taking some
kind of action that you want them to take. So, all we have
to do is make sure the website does convert viewers to doers,
and then we make sure we’ve got the right amount of traffic
arriving at the website. All quite manageable. Today, we’re
mainly talking about how to get the traffic to your website
through Search Engine Optimization, SEO.
Here is a list of the best tools I’ve found to do SEO
and a quick review of some of the top issues for SEO. Most
of these tools are either free, or can be tried for free before
buying
Most search engines are looking at your site to find relevant
search words. How relevant determines your eventual search
engine position.
How do they determine relevancy? Although every search engine
has slightly different rules, here are some of the key ideas.
Keep in mind, they could change tomorrow. Search engines are
continually changing because just as soon as they determine
how to find the relevant search words on your site, someone
finds a way around their rules. Then search engines change
the rules again.
A key word usually has to show up in each of the following
areas of your site, with a density that falls within a range
that search engine would like to see. They also like to see
the words at a certain position in that area, usually at or
near the beginning of these areas:
Areas search engines look at:
- Meta tags (title, description, and keywords) (NOTE: I’m
told that most search engines don’t consider meta tags
any longer, but I keep seeing my keywords pop up from the
meta tags).
- Body text of the site
- Headlines
- Alternate text behind the graphics
- Links, and link text
How do you choose the right keywords?
Here’s a big warning: Consider what people are
looking for, not who you are or what your product is. For
me, I would rather be found for “small business help”
than for my company name, The Leader’s Perspective. Obviously
I want people to find me, if by chance they are looking for
me by name, but just think about this: • Aren’t there more people in the world looking
for “small business help” or “business help”
than could possibly be looking for my name. Those looking
for my company name are those that I have probably met personally
and sent them to my site. That’s a small number, in comparison
to the number of companies on the internet looking for help
that don’t have any idea who I am….yet anyway.
Here are some tools to find the right keywords.
- http://inventory.overture.com
Enter a keyword, and Overture will return the number of
times that keyword was searched for in the last month. It
will also show you other variances of that same keyword
and the number of searches for each variance.Use this to brainstorm keywords. (NOTE: I’ve also discovered
this is a VERY useful tool to use before sending out any
kind of marketing. Find what people are looking for and
then make sure those words show up in your marketing, AND
in your website.
- http://www.wordtracker.com
Now, this is an even better tool. This one contains a thesaurus
as well, so it will show lots of other ways people have
been searching for the keywords you’ve typed in. This
tool also has a way of measuring the RIGHT keyword that
is even better than Overture for Search engine optimization.
Overture reports the number of searches last month for that
keyword, so you can find the words that have the greatest
number of searches. However, Wordtracker, reports the greatest
number of searches for the words with the LEAST competition.
When you are doing SEO it won’t do you any good to
go after the words that have been searched for the most
if there are millions of competing sites. It’s just
not likely that you COULD get a page 1 ranking among millions
of sites. So, Wordtracker helps you find words that have
been searched for ENOUGH to give you traffic, but at the
same time have the least competition. They provide their
own proprietary ranking that finds the best search words
that you are likely to get a search engine position for. Just make sure that the words you end up with from that
search actually are words that someone would be looking
for to find you.
Hint: I use Overture to find the greatest number of
searches and use that for pay-per-clicks, and use Wordtracker
to find the right search words for Search engine optimization.
Here are some other useful tools. Tools that help you Learn
Search Engine optimization while guiding you through the process.
Internet Business Promoter will provide not only an analysis
of many of the search engine sensitive stats, but will give
you almost a step-by-step how to fix your site. Although this
has ended up down the list, this is probably the number one
greatest tool to learn search engine optimization.
www.axandra.com
Another similar tool is
http://www.wpgsales.com/
Link Popularity
Search engines tend to give websites that have more external
links from other websites pointing at them a higher search
engine ranking. Here are a couple of free tools to track your
link popularity, and to check our competition as well.
www.checkyourlinkpopularity.com
http://www.marketleap.com
(this one shows a graph if your history)
Alan Boyer, CEO of The Leader’s Perspective,
LLC is considered one of the world’s leading breakthrough
specialists. With over 35 years of business experience, he
has catapulted businesses lightyears ahead in weeks. Some
double, some jump 10 times. He helps companies worldwide reach
further than they EVER thought possible….FASTER http://www.leaders-perspective.com
mailto:[email protected]
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