The 5 Critical Elements of a Successful MLM System
by Greg Aldrich
Published on this site: July 22th, 2005 - See
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Take it or leave it but all big MLM earners follow a marketing
system. They find a system that works and stick to it.
You'll find that success in almost all areas of life comes
from doing what works over and over again. A pianist perfects
a classical piece by playing the same piece several times.
The baseball player practices his strikes by swinging the
same bat multiple times. When life is all boiled down to the
basics, we all sleep, eat, brush our teeth, go to work, play
and the same routine starts all over again.
Not very exciting when you think about it. But it works.
This doesn't mean that there is no room for creativity or
growth. But there is a basic structure that is in place that
if you try to circumvent, it will leave you flat on your face.
One of the gravest mistakes made by those new to the network
marketing industry is they try to reinvent the wheel. Instead
of following the proven system that is already in place and
used by the heavy hitters, they may think that the system
is not creative enough. After several fruitless months of
trying it 'their way' they often give up and blame the whole
industry.
After working the network marketing industry for over 15
years I discovered that there are some critical elements that
any successful marketing system must have.
- Lead Generation. Fresh leads are like the lifeblood
of any MLM business. As soon as you stop generating new
leads then your business will start to suffer. You may choose
to generate these leads for yourself through a website,
newspaper and magazine ads or from just working your warm
market. You may also buy these leads from a reputable company.
However you choose to supply these leads, the fact is, it
must be done.
- Training of new recruits. A training program must
be in place to prepare those distributors who are new to
the company and network marketing. This may be in the form
of literature or multimedia presentations but this training
is essential. Distributors that are left on their own to
find their way often get lost. Proper training builds the
confidence in the new distributor to share the program with
others.
- Marketing Tools. This includes websites, autoresponder
series, conference calls, display ads, telephone scripts
and audio products. These should all be prepared by a professional
marketer so that the distributor has little to do but to
use them 'as is'. Often when the company provides these
tools they are too generic to be as effective as when a
group of distributors invest in creating their own. Most
MLM companies concentrate more on product development and
day to day running of the business than helping their distributors
market the product.
- Telephone skill development. This could be included
under 'training' but is of such significance that it deserves
a place of its own. Network marketing is still really relationship
marketing and even with the advent of the internet and other
new technologies nothing beats the human voice and actually
talking to your recruits. Even if you use email, for example,
the decision often comes from a phone call. The skill of
using the telephone to recruit new distributors is therefore
an invaluable one.
- Achievement Recognition. Most MLM companies have
a program in place to recognize those who have reached a
certain level in number of distributors in their downline
or income. This provides motivation to the network marketer
as well as a goal to aim for. As an independent distributor
it's encouraging to get recognized by your peers along the
way. Running a home business can become very lonely at times
since the business owner is away from the typical office
environment.
There is no escaping the fact that MLM involves selling.
Most network marketers try to downplay this aspect of the
business because most people are fearful of selling. Most
people think of selling in terms of the used car salesman
trying to get them to buy a car that doesn't work as well
as it is shiny and they freeze up.
But selling is the only means by which products will reach
the hands of the consumer. The burden of the marketing system
is to make the process so easy and foolproof that it can be
easily duplicated by anyone. If the 'system' becomes so complicated
that it needs a professional to explain it then duplication
becomes more difficult and the business will fail to grow.
I have been able to grow strong teams in my network marketing
career because I set a system in place for all my distributors
and those who work the system are rewarded handsomely.
Those who ignore the system and try to be creative often
blame the company, the product or the whole industry when
they fail to achieve their goals. Everything, except their
failure to walk the trodden path rather than go wandering
in the woods.
Want to be a big earner? It's simple. Follow a proven system
and don't get sidetracked.
Greg Aldrich is a successful network marketer. He attributes
his success to his commitment to the success of others. Greg
is one of the founding distributors in a brand new opportunity
poised to be the next industry giant. For more information,
please visit:
http://www.top-network-marketing.com/?src=re2tpw
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