Why Creating Your Own High-Profit Info-Products is the
Key to Unlocking Wealth on the Internet
by Tuks Engineer
Published on this site: July 21st, 2005 - See
more articles from this month...
Prestige, wealth and future prosperity. These are just three
of the benefits that go hand in hand with owning the rights
to your very own info-product. The good news is that there
are lots of individuals out there who have created nothing
short of a fortune just by writing a good, functional eBook
- and then using ePublishing channels that are widely available
to everyone (with a PC and internet connection) to sell to
thousands of customers. Think you can't do the exact same
thing? Read on and you'll discover that creating and selling
your info-product successfully can be as easy as one-two-three.
It all starts with an idea. There are several ways of coming
up with an idea for an information product that sells well.
Is there some area of expertise that you can write about?
Perhaps an occupation or hobby - you would be genuinely surprised
at how much information is inside that head of yours.information
that other people would pay top dollar to access. An alternative
to this is finding "hot topics" that have markets
of potentially millions of people. How do you find what these
hot topics are? Take a quick peek at Amazons best-sellers
and you have your answer. Remember - you're going to put a
lot of effort into your information product - so it's vital
that you research the potential market before expending a
lot of your energy and time. It's a real blow to your spirits
to give everything to a project only to find out no-one aside
you has any interest in it.
Once you've done the research and you're convinced that once
your swanky new info-product is released there will be a stampede of customers
waiting to buy, you're ready to actually create the product.
Sounds daunting? Well it's not really that difficult. First
you'll want to create a domain name (your book name) and find
hosting for it - these days you can get a domain name for
the same price as a McDonalds happy meal (although granted,
you'll miss out on the toy). The domain's main page will be
your sales page - highlighting the benefits of your product
and then taking you onto a secured payment site where your
customer can pay using a credit card.
Now you're ready to create your actual book - of course the
length of the book will depend on the topic and other factors.
A book on "Every Internet Marketing Technique In The
World" will probably be significantly more bulky than
a book titled "How To Make Wine From Home". These
days you should look to get your eBook into PDF format (recognised
as the best format for creating professional electronic books).
In the early days of info-product creation, a PDF eBook would
cost several hundred dollars to produce - but these days it's
possible to get hold of software that will spit out perfect
PDFs in minutes. You simply create your book in word and let
the software do the rest (I am assuming you don't have a few
hundred bucks spare to get hold of a copy of Adobe Writer
here).
Great, you've created your eBook - very soon you'll be able
to start receiving orders. But first you need to create your
sales page. This is as crucial as making a high quality information
product. Why? Because if your sales page is poor you're finished
- even if you wrote the best book in the world.
Entire books have been written on creating effective sales
pages but a couple of simple points should be held in mind
when you're creating your sales page. For instance, communicate
the benefits of your info-products, not just the features.
You want to demonstrate to people just how your product will
make their lives easier. Your sales page should have a very
captivating message - one that compels the reader to move
onto the bulk of the sales letter.
Write the sales page with enthusiasm (not hype) and urge
them to take action once they reach the end of the letter. If they leave.they
probably wont return. You must try and capture the email address
of your visitors - that way you can offer a newsletter and
keep your offer fresh in their minds. It' s also a proven
fact that customers are far more likely to buy from you after
seven contacts than after just one (it takes at least that
long to establish trust). Spend a lot of time crafting your
sales letter - it is the difference between a gained and lost
sale.
Now days it's customary to have reasonably good cover graphics
(an eBook cover/banners) and you have three options here.
First learn how to create covers yourself (this can take a
long time if you've never tried this before. Second, you can
purchase click-and-point software to create good looking covers
for you - a great option as you are able to make perfect covers
that are unique to your info-product. Finally, you can hire
someone to design professional covers and graphics for you.
Be warned however, this can be expensive and may not suit
everyone's budget.
You'll also need a way of accepting payments online - this
is not nearly as scary as it sounds because with third party
processors such as Paypal you can accept credit card payments
in minutes. They handle everything - accepting the payment
on your behalf and you simply give them a small commission
on the value of the sale. It costs nothing to set-up with
Paypal and it's one of the best option for new info-product
creators.
Now that everything is set-up there's the small matter of
marketing your new info-product. How does one sum up info-product
marketing strategies in one paragraph? It's just not possible,
but again this is critical to your success. Once you know
the blueprint for marketing your info-products you can implement
it again and again to make a stream of cash over and over
again with each new product that you release. The blue-print
involves using a very special mix of techniques using article
postings (like this one), ezine advertising, online forums,
pay per click and affiliate marketing. Get this right and
your info-product will enjoy success and profits for many
years into the future.
Just remember - the first time you create your very own info-product
may well turn out to be a real challenge (but trust me, you'll
get a lot out of it). Perseverance and faith will win the
day. The second info-product you create will be done in far
less time and will almost certainly yield higher profits.
Keep at it and in a few short months you could have several
info-products, all yielding net profits for you on a monthly
basis - this is the true secret to creating long term wealth
on the internet.
Good Luck!
Tuks Engineer, The ground-breaking new Info-product
toolkit gives you every tool, resource & information you
need to create high-profit info-products from scratch &
sell them by the thousands - www.global-ebooks.com/infokit.htm
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