Run your ads for multiple issues, and track your advertising
so that you won't be in the dark about which ezines are
best to place your ads in.
Swap ads.
As with your paid ads, try to swap for multiple issues as
many people will need to see your ad several times before
they respond to you.
Swap recommendations.
You could swap recommendations to be published in each other's
ezines, or you could swap recommendations to be published
on each other's "thank you" pages.
In addition, you could set up a "recommended ezine"
section where you and several other ezine publishers promote
each other in each issue.
Publish testimonials.
Ask for feedback in each issue to garner more testimonials
that you can use on your site with your readers' permission.
Do a testimonial swap.
Write up a testimonial for another publisher's ezine in
exchange for her testimonial that you can publish on your
site, in your ebook, etc.
Write articles.
You'll be able get more targeted traffic, increase your
search engine rankings, and get more new readers that purchase
from you on a regular basis.
Promote your ezine in your signature file.
Use your signature file in all your day to day emails and
also in your posts to discussion lists and forums that you're
a member of.
Offer a bonus.
For example, you could offer a free ebook, resource, or
report along with your reader's subscription.
Ask your readers to forward your issues.
You'll gain excellent "word of mouth" advertising
as your subscribers forward your issues to their friends,
associates, and colleagues.
Submit to ezine directories.
Submit to as many of these directories as you can, and when
possible, post your link to your archive or sample issue
to maximize the number of new subscribers you get from your
submissions
Ken's articles have been published in numerous ezines
and web sites all over the net. For more articles on ezine
publishing from Ken and other respected authors visit http://www.ezinepublishers.net
