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Make More Money by Performing Keyword Research
by Karon Thackston
Search Engine Optimization
Published on this site: June 15th, 2011 - See
more articles from this month
Whether you're a virtual assistant, copywriter, web design pro or
search engine optimizer, keyword research is a useful and
necessary service you can add to your lineup to make more money.
Anyone with a website or blog who aims to rank high in the search
engines can benefit from professional-quality keyword research.
Why Would Others Pay You to Perform Keyword Research?
Because, as a trained professional, you will gather and evaluate
data and make confident decisions. You won't be an amateur who
doesn't understand the finer points of this craft and guesses at
which terms are best to use where.
The issue lies in the fact that most people *think* they know how
to conduct keyword research. Either that or they believe it
solely depends on search counts. But because they haven't been
trained and they don't stay on top of the latest developments,
they aren't aware of the little things that can make a huge
difference.
For instance, did you know that Wordtracker presents annual
search counts? Most people believe they deliver daily counts.
They did, years ago, but their website states (in several places)
that the search totals displayed on their site are for a 365-day
period. Just imagine if you incorrectly think you're comparing
daily Wordtracker results with monthly Google results? You're
research is going to be seriously flawed.
An Ongoing Source of Revenue
Conducting keyword research is not a one-time event. New
products and services are coming out all the time. New ways to
describe things are constantly developing. For instance, "search
engine copywriting" has gotten several new names over the past
few years. You now hear it called "SEO content writing" or "keyword optimization writing" among other things.
If search engine writers wanted to attract traffic from every
possible source, they would need to continually research new
keywords to optimize their website pages for. The same is true
for every other industry. Here's another example.
There are major differences sometimes in what keywords a company
uses and which ones customers use. A client of mine
manufacturers those big inflatable advertising balloons that are
shaped like soda bottles or giant products. The company called
these "cold-air inflatables" or other industry-related terms.
Their customers, however, used phrases like "giant advertising
balloons" and so forth.
As you can see, there are numerous reasons your clients would
need repeated keyword research, meaning you have an ongoing
source of revenue IF you learn to do it right.
Is Keyword Research That Hard to Do?
Not when you know how :) The problem is, most people don't take
the time or spend the money to get professional training. If you
aren't shown the right way to conduct keyword research, you will
almost certainly hang a hard left turn that takes you down the
wrong path. If your research doesn't produce results for your
clients, you've wasted your time as well as your clients' time
and money.
Here's what I recommend. It's an ebook I wrote called "Demystifying Keyword Research." No, don't worry. it's not a
$100+ complicated ebook that will take you 6 months to read. In
fact, it's not for sale at all. But I will GIVE you a FREE copy.
Included in this ebook is everything you need to know to conduct
professional-level keyword research, choose the best search terms
for various web pages and more. It's a mere 25 pages long, but
don't worry: I didn't skimp on any of the information you need to
know. I just took out all the fluff and boiled down the good
stuff into an easy-to-understand, quick-read format.
© 2011 Karon Thackston
Karon Thackston: How do you get your copy of Karon's free keyword research guide?
Simply click to this page now
http://www.copywritingcourse.com/keywordreport.html and start
creating a new and profitable source of income for your business.
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