Marketing Tip: Why Most Network Marketers Fail

by Marty Bradfield

Network Marketing Articles

Published on this site: December 14th, 2010 - See more articles from this month

Network marketing is just one of many income opportunities available to the "make money online" community... Many people get really excited about the real income potential of the MLM and network marketing opportunities available online... The variety and real potential of the various Compensation Plans, otherwise known as Comp Plans, give the majority of opportunity seekers the wrong impression about how much they can truly earn with these systems...

Honestly, the problem for most new network marketers is not an unrealistic Comp Plan, but an exaggerated availability of training and support for new members...

In a perfect world, all network marketers would have ample training and support from those people in their uplines... Every person joining the network marketing opportunity would have several people, whom they could call or reach by e-mail, for personal mentoring and support...

In the real world however, people join a new opportunity with high expectations for training, mentorship, and support... Once joined, most new people soon discover that the anticipated training, mentorship and support is very limited or non-existent...

Here Is The Problem...

In most cases, when someone joins a new network marketing opportunity or MLM, the person who recruited them is just as clueless as they are...

As a result, one should expect that the person immediately above one's sponsor would have the knowledge and desire to step up to the plate to help everyone in his or her downline...

Unfortunately, in most cases, your sponsors' sponsor will be just as lost as you are...

What about your sponsors' sponsors' sponsor?

Far too often, one might have to track back seven or eight levels to find the one individual competent enough to teach everyone else how to be successful in network marketing...

The person who has the competence and confidence to train everyone else likely also has 200 or 300 people in his or her downline...

Each morning, this person is confronted with the question of who is serious about the opportunity and how to find them among the 200 or 300 people, who have signed up for the opportunity...

The real players in network marketing have a limited amount of time to help those people, who have shown a real interest in getting help and putting it to use...

Statistically, The Deck Is Stacked

The statistics associated with the network marketing industry are dismal at best... Less than 3% of all network marketers will ever make a living at network marketing... That means that 97% of all network marketers will fail...

The real players in the network marketing industry have an uphill climb to real monetary success...

Each day, most of those folks in the 3% wonder if they are missing some real potential in their network marketing downline...

They wonder whether there is a jewel in their downline that they are overlooking...

Generally, the gung-ho will try to reach out to everyone in their downline on a regular basis... Over time, people tend to lose some of their early momentum, because so many people have disappeared even when support was offered...

As a result, the big MLM and network marketing players will wait to see if a new sign-up bubbles to the top... They wait to see who among their downline is making real progress in growing their own downline or selling products... Once their production reports indicate a committed individual in their downline, then they will know who to contact for extra mentoring...

With a 97% failure rate, most people will wait until they find the person who is truly committed to his or her success, before they pick up the phone and reach out to this new person...

The Missing Ingredient For Success

I am not going to knock any specific company or individual...

Instead, I will be speaking only in generalities...

Over the years, I have looked at the training materials offered to MLMers and network marketers upon sign-up...

And I break out into song...

Mickey Mouse... Mickey Mouse... M-I-C-K-E-Y M-O-U-S-E...

It is no wonder why 97% of all MLMers and network marketers fail!!!

I have an advantage... I have been marketing products and services online for more than 10 years successfully...

I have another advantage, which most people would consider a disadvantage...

That second advantage is that I failed miserably for my first 3-1/2 years... It took me 3-1/2 years to make my first online sale... Most people would have given up long before I did... But, I am stubborn... If you ask my wife, she will tell you that I am stubborn to a fault...

That said, once I finally made my first sale, I quickly started
making more sales...

During that first year of actually making money online, sales were hit-and-miss at best... It was during my second year that I finally made enough money online to make a living online...

But during that second year, I made another common mistake... I was selling a particular service that generated several hundred dollars per customer per month... Within eight weeks, I lost three of my primary customers... My income collapsed overnight, dropping nearly 75%...

Mind you, I did not lose that business because I was doing a bad job... In fact, all three terminated my services because I was delivering them too much business... I did my job too well... And unfortunately, I had to go get a job to make up for the lost income...

It sucked...

It took me another two years working online part-time to recover the confidence I needed to leave my job behind me again... I did not give up the job until I had generated double my previous online income and that money had been consistent for 12 months...

My point in sharing this story is to let you know why I consider most MLM and network marketing training materials to be rather Mickey Mouse...

When I read most of those manuals, I am struck with the idea that they are teaching the kinds of stuff that I had been doing BEFORE I started making money online...

The missing ingredient for success with MLM and network marketing is good-quality training materials, mentorship and support...

Imagine If You Can

But imagine if you can how you can do your part to ensure that you will absolutely join the 3% of those people who make a living online doing MLM or network marketing...

Imagine if you can how you can do your part to ensure that those people in your downline will be able to get the training, mentoring and support that they need to also be successful with MLM or network marketing...

Imagine if you can how successful you can become, if you crack the code and ensure that everyone who truly wishes to be successful with MLM or network marketing can become successful because they listen to you...

It is possible...

It all starts with excellent training, mentoring and support...

Marty Bradfield teaches the Basics of online marketing and Cutting Edge Techniques used by online marketers, to develop lead generation systems for new businesses. He recommends the 80-page report that outlines 35 Proven Traffic Generation Techniques used by professional marketers to build their online businesses:
http://thephantomwriters.com/ebooks/multiple-traffic-streams.html