Marketing Tip: A Google Adwords Strategy That Makes More Cents

by Marty Bradfield

Search Engine Optimization Articles

Published on this site: November 3rd, 2010 - See more articles from this month

My online associates frequently give me a hard time, trying to convince me that I give away far too much free information... They tell me that I should keep more of my more profitable strategies to myself -- well, at least between us anyway... LOL

When I share many of my online marketing strategies with my business associates, they pat me on the back and tell me how clever I am... A few weeks later, they always report back that the new tip or strategy that I had shared with them is working and now making them money...

I will be honest... I do keep some of the best stuff for my own use... But, I am a giving person, and I do share a lot of what I learn...

Many people would prefer that I share only with them... But, if I were really to keep the information to myself, I don't think that I will be sharing those strategies with my online acquaintances either...

The Real Reason I Share My Cutting Edge Strategies In Public

You may be shocked at what I am ready to tell you now...

I share these things with the public to build my reputation as a purveyor of excellent information...

I do not worry that my technique will soon produce fewer profits for me and my online associates...

What? Me worry?

I am not the least bit concerned that the gold nugget that I am going to share with you today will lose its effectiveness, over time, because I told it...

Why should I worry?

The truth is that I know that better than 99% of the people that I share this information with will read it, tell themselves that it is a brilliant idea and strategy, and then they will never do a darn thing with it...

"You can lead a horse to water, but you cannot make him drink..."

I know from past experience that I can give away all of my best ideas and most people will never do anything with them...

My favorite success adage is that "You cannot push a rope..."

Google External Keyword Tool:

I am going to show you by example how this works...

It starts with the Google External Keyword Tool, which can be found at: https://adwords.google.com/select/KeywordToolExternal.

Just type Google External Keyword Tool into Google, and it is usually the first search result...

There is a link in the upper right hand side of the page that reads "Previous Interface"... Click on that link...

When the old interface loads, insert a keyword into the keyword box and the captcha, then hit Submit...

In the old interface, there is a drop down box, just above the suggested keywords and to the right... Click the down arrow and load the column, "Show Estimated Avg CPC"...

In the new interface, add your base keywords and hit Search... When the keyword suggestions are given, click the box that says Columns in the upper right hand side of the results... Then check the box that says, Estimated Avg. CPC and hit Save...

Once you have all of the necessary columns loaded into the search results, you are going to pay close attention to two columns of data:

1. Estimated Avg CPC; and
   
   
2. Local Search Volume or Global Search Volume.

What To Look At In The Keyword Search Results:

I picked "flowers" as my initial keyword query...

The most expensive Avg CPC (Cost Per Click) is "flower delivery" at $9.02 per click... The second most expensive is "flowers" at $6.20 per click...

The phrase "flower delivery" generated approximately 1.2 million search queries in June of 2010... "flowers" generated the highest search volume, with 37 million search queries...

A Better Google Adwords Strategy:

Here is where things start getting exciting... Although it is kind of tough to get excited by facts and figures...

Between "flowers" and "flower delivery", there are another six keyword queries in the Monthly Search Volume column...

Here are those search phrases:

1. florist - 7.5 million queries - Avg CPC $3.43
   
   
2. floral - 7.5 million queries - Avg CPC $2.07
   
   
3. bouquet - 4 million queries - Avg CPC $0.87
   
   
4. florists - 2.75 million queries - Avg CPC $4.31
   
   
5. bouquets - 1.5 million queries - Avg CPC $1.23
   
   
6. wedding flowers - 1.2 million queries - Avg CPC $1.23

Has it hit you yet?

Let me lay it out for you...

These six keywords by themselves generate an average search volume of 24 million searches a month... Granted, it is not the same volume as "flowers" by itself, but it is close to that number...

AND the average CPC on the set of six is $2.17...

Are you with me yet?

For what people pay to get the click for the word "flowers" by itself, you could rank for six different keywords and get nearly three times as many clicks for the same amount of money...

Against the most expensive keyword in the bunch, "flower delivery", you can get exposed to nearly 20 times as many people and be able to get four times as many clicks for the same money invested...

Let The Silly People Wrestle Over The More Expensive Adwords:

Those marketers who think that paying $6.20 and $9.02 for each click on "flowers" and "flower delivery", respectively, are going to make less money on sales conversions than you will, because they are paying 2.85 to 4.15 times more than you are for their traffic...

Let the silly people fight over those high traffic and high value keywords; let them flush their profits down the toilet, while you get that "less valuable" traffic that may convert at a smaller percentage, but will still generate more profits than the big keywords...

In my buddy's case, he is in a market where people are paying $13 per click on the top three keyword queries... I advised him of this technique, and now he is paying an average of 25 cents a click to get access to a volume of search queries that combined is five times larger than the search volume for the top three search queries...

Not only does my buddy laugh hysterically when he pays his Adwords bill, but he laughs like Santa Claus, "Ho, Ho, Ho..." whenever he balances his books at the end of the month...

He laughs every month, nearly as hard as my wife does, when I tell her that the reason she married me was that I was the best looking guy she had ever dated...

I can hear her laughter echoing in my head right now... Make it stop...

Marty Bradfield teaches the Basics of online marketing and Cutting Edge Techniques used by online marketers, to develop lead generation systems for new businesses. He recommends the 80-page report that outlines 35 Proven Traffic Generation Techniques used by professional marketers to build their online businesses:
http://thephantomwriters.com/ebooks/multiple-traffic-streams.html.