Syndicated articles can be a very powerful promotion tool in the
hands of the person who knows how to use them...
This is the reason why article marketing is generally a hot topic
of conversation... Unfortunately, not all of the conversation is
positive, because the vast majority of people who attempt to
utilize article marketing for the promotion of their online
business are absolutely clueless as to how to use article
marketing to its fullest potential...
As online marketers begin to explore the mechanics of the article
marketing, most are confronted with a diverse set of opinions
about what will work and what will not...
People will read about the merits of article syndication and the
merits of article spinning... People will also read the opinions
of those who tend to believe that the whole industry is a sham...
Your Potential Should Not Be Defined By The Failure Of Others
More than anyone else, I think my grandmother had the most
influence on my life...
"Ahhhh... That is so sweet..." Ha... You are not going to be
thinking that in just a moment...
Since I have been old enough to walk, my dream has always been to
own and operate my own business...
My grandmother in her infinite wisdom would ask me what I wanted
to do when I grew up, and when I would tell her, she would always
respond, "People like us do not own our own businesses... We
will always work for other people..."
My grandmother attempted to steal my dreams and to steal my
thunder for more than two decades...
But, every time she attempted to diminish my potential, I became
more determined to bring my goals to fruition and to prove her
wrong...
I actually do have a purpose in sharing this story with you
today...
Please do not allow the opinions of the other people keep you
from reaching for the stars... Just because other people have
failed with article marketing does not mean that you will also
fail with article marketing...
As I said at the beginning of this article, syndicated articles
can be a very powerful promotion tool in the hands of the person
who knows how to use them...
If I had let my grandmother convince me that her version of
reality was the only one to believe, then I would not be where I
am today...
More so, if I had listened to all the people who had told me that
article syndication is just too difficult to be consistently
effective, then my online business may have gone the way of the
dodo bird, fulfilling my grandmothers dying promise to me...
Since early 2000, people have been telling me that article
marketing will never work... I ignored their opinions and pressed
on knowing that I was right and they were wrong...
After five years with my wife, she finally acknowledged that I
was right about article syndication... For the first time and the
last time during my marriage, my wife told me I was right about
something... LOL... That was when she sat down and reviewed my
books for the previous two years... Only after having done that,
my wife looked at me and said, "I guess we can afford for you to
quit your job."
Since March of 2005, my online business has taken good care of my
family, without me having a job outside my business... All thanks
to my belief in myself, my belief in article syndication, and my
unwillingness to let other people define my potential for me...
Article marketing, when done well, has a very real potential of
bringing a steady stream of revenue to your online business...
But, if you listen to the naysayers and let them influence you
away from article marketing or article syndication, then you will
never realize its true potential...
Getting Your Articles Opened, Read And Published
If you have decided that article spinning is the only way to go,
then you can afford to stop reading now... Online marketers who
use article spinners are doing so, because they have convinced
themselves that article syndication is too difficult or just
plain worthless...
If you are only chasing back links, then articles spinning may
work out for you... But if you are chasing customers, then maybe
you should keep reading...
If you're still with me, then you are keeping an open mind to
the possibilities of article syndication...
With article syndication, we are attempting to get our articles
in front of large audiences of people, who are likely to buy what
we are selling...
We intend for our articles to be read by a lot of people, because
we want the click-through traffic that is possible through a
well-written article...
If the story that we tell is strong, we will find the audience...
And if we can find large audiences, we can anticipate actual
buyers landing on our websites, looking to buy what we are
selling...
Here are the nine essential keys to getting your articles opened,
read and published...
The only difference between online publishers and readers is
that if the publisher enjoys the article, then he or she will
share it with 10,000 or one-half million of his or her closest
online friends in his or her newsletter or website... The reader
(consumer) will have fewer friends with whom to share your
article...
Publishers and readers make the same decisions about whether
an article will be worth the time that he or she sacrifices to
read it...
The Article Title is the most important element of any
article... The title lets people know what they should expect
when they open the article... This decision is usually made in 10
seconds or less... If the article title does not hit the ball out
of the park, then the article will flop regardless of how good
the article...
Once in article is opened, the publisher/reader will scan the
first paragraph to see if they are still interested in reading
the article...
If the first paragraph of the article catches that spark of
interest for the publisher/reader, then the article will be
read...
The Article Body must keep the attention of the reader... If
at any point, the reader loses focus on the story being told, the
reader will leave the article unfinished...
The last paragraph of the article should wrap up the story
that was told in a way that satisfies the reader and builds a
bridge to the Authors' Resource Box...
Your Resource Box, also known as About The Author Information,
should focus on its two primary purposes:
Convincing the reader to go to your website to learn more
about your offer. Your authors resource box is not large enough
to actually sell your offer, so you should strive to take your
reader to your website, where you can appropriately present your
offer;
Provide a link to your website, and if possible, attach your
target keywords to your link.
Once your article has been written and crafted to perfection,
then your focus should be on distributing your article to the
most appropriate publishers, hopefully publishers with a large
audience of people in your target market...
For article syndication to work, you must write an article that
people will want to read, and you must get your article in front
of the publishers who will be willing to give your article an
audience...
If you can accomplish these two primary goals and successfully
bridge your reader from your article to your website, sales will
surely follow...
If you play your cards right, article syndication will smoke
article spinning any day of the week, in terms of dollars and
cents earned from the process....
Bill Platt: We do not utilize a cookie-cutter approach for our article
distribution service. Instead, we strive to deliver the articles
we distribute directly to the publishers who are most likely to
publish them... Let us distribute your good-quality articles to
our publishers, who already have access to the audiences you want
to reach... Get started today at: http://thePhantomWriters.com/.
Written by Bill Platt. Also get his free article marketing ebook: http://thePhantomWriters.com/ebooks/advanced-article-marketing.html.
