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Why Attracting Web Site Traffic is Overrated

by Scott Bywater

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Published on this site: July 9th, 2010 - See more articles from this month

One of the big things which sells online is information on how to get more traffic.

And while that is obviously important, I believe it is given far more importance than it should.

I mean obviously it's easy to sell.

It's the carrot, right?

But here's the thing.

It's not actually that difficult to get traffic. All you need to be able to do is pay lots of cash in order to get more traffic.

Simple, really.

And there's plenty of places where you can do this...

  • google adwords

  • classified ads

  • banner ads etc.

But here's where the problem lies.

If you cannot convert that traffic into sales, then you cannot afford to continue to advertise.

Putting traffic before conversion is, quite frankly, like putting the horse before the cart.

Think about it.

Imagine you find a way to generate 5,000 visitors a week.

That's great.

But that's going to cost you something. Let's say $2,000 a week.

Here's the bottom line. If you cannot generate at least $2,000 a week through having good sales copy on the page that traffic hits, you'll go broke before you do it well.

Listen, conversion isn't sexy.

It takes work. It takes effort.

But the bottom line is conversion is what will make all the traffic worth it. And without the ability to convert your web site visitors into cash in the bank, traffic is worthless.

Copyright (c) 2010 Scott Bywater

Scott Bywateris a direct response copywriter with extensive experience in B2B and B2C writing. Mr Bywater is the author of Cash-Flow Advertising and More Customers Made Easy. You can gain access to his copywriting and marketing tips via his entertaining and eye opening "Copywriting Selling Secrets" newsletter available at http://www.copywritingthatsells.com.au/.

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