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Focus On Your Strengths

by Scott Bywater

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Published on this site: March 10th, 2010 - See more articles from this month

Last year, I took over a small second office next to the one I have now. I've had it painted and recarpeted. But setting it up and getting my current office painted / recarpeted seems overwhelming.

I know. I know. I've got to make the time to plan out how I want it to all look, what I want to get out of it, where I want what, etc. because my current office just feels too congested.

But I find it overwhelming.

It's the same with clothes. Sometimes I'll put clothes on myself (or my son) on a Saturday morning and my wife will look at me and say:

"You're not going to wear that, are you?"

I guess we all have our strengths and weaknesses.

And while I find writing easy now (although I didn't in the beginning. I can remember my sister's father in law tearing me to shreds over just how bad the writing I created for a seminar I spoke at once was) there are things which I don't have a natural talent for.

My advice for all of this stuff: focus on your strenghts.

For instance, I am not very "handy" around the house. I don't fix cars. Or hang up pictures. Or put up dryers on the wall. Or any of that sort of stuff.

The thought of it overwhelms me.

Now truth be told, with a fair bit of training, I could probably do some of it. But I think, I would do it poorly compared to someone who loves doing it and has a natural aptitude for it.

However I can make a quick phone call and pay a handyman $50 an hour to do it. He'll do it quicker and faster than me and I can focus the time I would have spent on it towards building my business or enjoying my life.

How about you?

Which tasks do you find overwhelming because they are just not your thing?

Why don't you hand them over to someone else?

For instance, if I want to learn a new piece of software, I'll seek someone out who has already mastered it and ask for their advice.

I won't try and wade through hours and hours of online tutorials to learn in 3 hours what a master could teach me in 30 minutes.

I'll get my mechanic to fix my car rather than doing it myself.

I'll get my doctor or naturopath to look at me when I am sick.

Personally, I consider myself like an advertising doctor. So if you've got an ad or sales letter which seems to overwhelming, why don't you get me to critique it by hopping along to http://www.scottbywater.com/critique.

Scott Bywater: As a direct response copywriter, Scott Bywater strives to educate business owners on how to generate more leads, get more of the "right type" of customers, differentiate themselves from their competition, and convert their leads into sales via his underground and "outside of the box" strategies. You can get his copywriting and marketing tips delivered to your inbox via his eye opening "Copywriting Selling Secrets" newsletter available at

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