ACH Processing: Chargeback Protection
by Wayne Akey
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Published on this site: January 12th, 2010 - See
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Any merchant that accepts credit cards or electronic checks
for payment faces the risk of chargebacks. A chargeback
happens when the consumer disputes the ACH debit (ACH
Processing allows a business to debit a consumer or
business checking or savings account-many businesses use
ACH Processing to streamline payment collection and enjoy
the benefits of reliable cash flow).
The consumer or business being debited does have protection
against unauthorized debits to their account. There is a 60
day window for the customer to report to their bank that
they have been electronically debited (ACH) without
permission.
There are essentially two ways for the consumer to do this.
The first would be for the consumer to tell their bank the
ACH debit was not authorized-they never gave permission to
debit (R10 Bank Return Code). The second is to "Revoke
Authorization" meaning yes initially they gave permission
but now are unhappy with product ( buyers remorse?)- (R7
Code). An example would be the consumer ordered a product
from ABC company and when received it was substandard. They
tried to get money back from the company they ordered the
product from with no success. They can possibly go to their
bank and revoke that authorization. In both instances of a
chargeback the consumer signs an affidavit and their bank
puts the money back in their account. The 3rd party ACH
processor would then be debited those monies and in turn
debit the company initiating the payment (ABC).
Let's assume ABC has great products and the customer is
simply committing "friendly fraud" and trying to get their
money back. Company ABC would protect itself by 1) getting
a signed (physically or digitally) agreement whereby the
consumer agrees to be debited electronically (this is
mandatory for recurring ACH Payments). For telephone or web
based one-time payments you should provide a receipt with
all relevant payment and merchant contact info. You should
capture IP address if web based and record calls (if
possible) by phone.
The merchant will receive notice from their third party
processor they have a chargeback. The MERCHANT (ABC) would
then contact that customer's bank and offer proof of
authorization. The bank SHOULD reverse the chargeback. Some
banks will while others (that want to appease the client)
essentially ignore the proof. If the merchant is persistent
and lets the bank know the transaction was authorized you
may have success.
Without authorization ABC has no recourse to overturn the
chargeback. As a merchant you may also want to consider
check verification tools such as ATMVerify as a front end
fraud protection tool. ATMVerify validates bank account
number and a positive funds balance.
Chargebacks do happen but if the merchant does their part
(getting authorization-front end protection) your risk can
be reduced. ACH Payment Processing offers many benefits to
merchants-chargeback protection should be part of
processing methodology.

Wayne Akey: ACH-Payments.com -
Secure, Efficient Payment Processing Solutions
Guaranteed to Save Time and Money.
To learn more on how you can save 80-90% or more on fees
visit www.ACH-Payments.com.


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