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Top 12 Tips to Make a Website Successful

by Shelley Lowery

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Published on this site: October 27th, 2009 - See more articles from this month

If you're doing business online, you must take the time to learn how to make a website successful. Creating a quality website is an important part of your online success; however, quality doesn't mean a fancy website with all of the latest gizmos and gadgets. Quality means creating a website that will make your visitors want to stay on your website and take the specific action you want, such as subscribing to your ezine or purchasing your product or service.

Here are the top twelve tips to make a website successful:

  1. Selecting the proper keyword phrase for each page will be your first step to make a website successful. For example, if your webpage focuses on dog grooming supplies, your most relevant keyword phrase should be 'dog grooming supplies.' This keyword phrase should be used a few times throughout your webpage. In addition, make sure your website focuses on just one specific niche. For example, if your website focuses on dog grooming, all of the information within your website should relate to dog grooming.

  2. It is also very important to use titles, sub-titles and heading tags within your webpage. The H1 Heading tag should be used at the top of your webpage for your main title. The H2 Heading tag should be used for your sub-titles. If the default size of the tags don't suit your needs, use CSS style sheets to display them in a specific font and size.

  3. Include META tags within the HEAD section of each page. META tags are HTML code that enable the search engines to determine what keywords are relevant to a specific webpage.

  4. Keep your website simple. Select your background and text colors very carefully. Busy backgrounds make text difficult to read. A white background and black text will help you make a website successful.

  5. Use minimal animated graphics - especially the type that continually flash. These are VERY annoying and will cause your visitor to leave your website prematurely.

  6. Include good navigational links together at the top, bottom, left or right side of the page. In addition, try to keep the number of clicks required to get from your main page to any other page on your website down to four.

  7. Always use a consistent layout on each webpage, which will include the same design, logo and navigational system.

  8. Proof read and spell check your webpages for errors. In addition, make sure your images are all displaying and your links are all working properly.

  9. Include an 'About' page to tell your readers about your company, a 'Privacy' page to let your visitors know what you do with their information, such as their email address, etc., a 'Terms and Conditions' page to protect yourself, and a 'Site Map' to enable the search engines to easily index your webpages.

  10. Enable your visitors to interact by including features, such as a forum, an ezine subscription form, a feedback form, or a blog. Adding these features provide more great ways to make a website successful.

  11. Make sure you do not set sound to 'autoplay' when someone visits your website, as this can be very distracting.

  12. View your webpages through different browsers and screen resolutions to ensure they are displaying just as you had intended.

By following these simple steps, you can not only make a website successful, but also be well on your way to making a nice income online.

Shelley Lowery: If you want to learn how to make a website successful, Web Design Mastery will take you step by step through website design, search engine optimization, CSS, JavaScript, Internet Marketing and more. In addition, 14 bonus Web Design videos are included. Visit:

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