When it comes to writing articles to promote your online
business, it's important to consider more than just your
marketing goals: it's essential that you also focus on writing
articles that people will want to read. In other words, you
don't just want to use words; and you don't want to market and
sell your business directly. Instead, you want to make an effort
to be engaging and influential.
The first tip that will help you to increase the readability of
your articles is to write with the reader's concerns in mind. If
you are unsure of exactly how to do that, you may want to look
into article ghostwriters who understand article marketing and
who only focus on writing articles for Internet audiences. When
you work with article ghostwriters, you can focus more on your
business and know that someone else is working hard on your
behalf to write articles that will be read.
Getting The Best Results From Your Article Marketing Campaigns:
Still, if you want to keep article writing within your company,
rather than outsourcing it, here are some tips for getting more
out of your article marketing campaigns:
Hook your readers from the start. Article writing is a lot
more effective for marketing your business when people will
actually read the articles. The best thing that you can do is to
catch their interest right away. Your article title will
determine if people will open your article, and the first
paragraph will ensure that people keep reading the article.
Avoid the temptation to overwhelm your readers with a lot of
information. Article writing is not about telling the reader
everything that there is to know; it's about sticking with a
central focus and giving your reader an introduction or overview
of the information they want and need to solve their problems. In
an article that probably won't be much more than one thousand
words, you will never be able to tell the reader everything they
need to know to solve a problem, but you can help put your reader
on solid footing for moving forward towards a workable solution.
Break up information into digestible chunks. Writing articles
is about expressing some key points. When it comes to writing
articles for the internet, what you are going to find is that
many readers skim rather than read your articles. Using numbered
lists (like this one) will help you to present your information
clearly, and let readers find what they are looking for quickly.
Similarly, if you use bullet lists or break up your text with
subheadings that are in a larger font and bolded, you can be sure
that after reading your article, the article's key points will
be easily recalled.
When it comes to article writing, particularly when you are
working to establish yourself as an expert, it's important to
show that you know what you're talking about. A great way of
doing that - and to break up the text of your article - is to
include quotes from more established experts. If you are writing
articles and are more established, you too should quote other
sources, possible letting the readers know why you disagree with
another writer.
Focus on spelling and grammar. Just as someone who is hiring
article ghostwriters should take the time to find ghost writing
services that are well versed in your point of view, it's also
important to be sure that you're writing in the native language
of your target audience. American English is different from that
spoken and written in England and India. Paying attention to your
spelling and grammar shows that you care about what you are
saying and that you are a professional.
A good example of the difference between the usage rules in
British English and American English is the story of Paul
Marshall from Dallas, Texas. When Paul was running his mortgage
business, he had hired some Indian writers to develop content for
his website. When he received the copy from his ghostwriters, the
copy used the word "mortgage scheme" in the text eleven times.
Paul was pissed, as you might well imagine. In British English, "scheme" does not carry any negative connotation. Yet, as you
may well realize, "scheme" in American English is one of the
most negative words that can be applied to any business model. It
denotes "dishonesty" and "fraud" in American English. His
Indian writers could not understand his anger with their choice
of words, but you can understand his anger.
Professionalism In The Article Writing Process:
Professionalism, unfortunately, is frequently overlooked when it
comes to article writing. Great writing flows, not just for the
writer whose aim is to get the words and message out, but also
for the readers who are consuming the information.
Because of this, one key element of an effective article is not
the writing itself: it is the readability of that article. Take
the time to look at the articles that grab your attention and jot
a few notes about each of them. Specifically, focus on the
following:
How did the writer grab your attention (or, if you weren't
interested in the first paragraph, what turned you off?
What sort of spacing did the writer use in the article?
What did you come away with after reading the article? In
other words, what were the key points of the article?
Writing articles is neither purely science nor purely art - at
its best; it is a good combination of the two. A great article
focuses on a key issue, isn't stuffed with keywords (you do want
search engines to find the article, but too many keywords in an
article takes away from readability), and is as easy to skim, as
it is to read.
When all is said and done, an article that gets read in its
entirety will carry the reader to the Author's Bio at the end of
the article. Ideally, the reader will read the entire article and
feel a desire to visit the author's website to learn more about
the writer of the article. It is article marketing at its best,
when the reader likes the article enough to click on the link in
the Author's Bio and visit the author's website to learn more
about what the author is offering.
Hunter Waterhouse has been ghost writing and building websites
on the Internet for a number of years. Over the years, Hunter
has been employed by http://www.thephantomwriters.com/. To learn
about the new WordPress plugin, which will enable you to receive
targeted articles directly from The Phantom Writers Article
Distribution Service, as they become available, please visit: http://www.backlinksmagnet.com/blog/.
