Sound familiar? Lot's of companies have blogs, but most of the
staff and management have no idea what that blog is about. If
you have employees, even if they aren't responsible for your
blog, they could be a super valuable addition to your blog and
it's overall performance.
Just by making a comment or two a couple of times a week.
This also holds true for your marketing network. You spend a
lot of time networking with other companies, right? Are you
networking your business blog with a tenth of the same effort?
I'll stop being cryptic here and get to the point.
Blog comments rock!
Your employees and your network of friends should be making
comments on your company blog wherever possible. The logical
place to start is within your own organization. If you have
employees, ask them to READ the company blog. You don't have to
tell them to post comments, but you might suggest that they get
involved from time to time. Comments are new content. And new
content is one of the main objectives for your company blog.
It also helps your potential customers get familiar with your
organization. If they know that "Timmy" is in charge of
shipping, then they know who to email should they have a
shipping problem.
It also shows your readers that your business is a real
business. That your company is a group of great people that can
provide whatever product or service you sell. It builds trust.
You can take this to a new level with your business network as
well. We all know that networking is the key today. It's why
websites like Facebook, LinkedIn, etc, are so popular.
But to have a comment friend you have to be a comment friend.
That means taking your networking relationships to a new level.
If companies within your network have and maintain a blog, take
the time to read that blog. Take the time to make comments on
that blog if it's something that interests you or pertains to
your industry.
I know there's this whole "do follow", "no follow" blog
controversy going on. With comment networking it doesn't matter.
Don't get wrapped up in the follow tag hoopla. Links are links
and the blogs within your network are working at building
traffic just like you are. If you are a regular commenter on
several blogs that are related, your traffic will grow. Whether
it's search traffic or blog traffic, it's traffic.
And one hand washes the other. These companies are blogging
too. When they see that you are contributing to their blog, many
of them will return the favor by reading your blog when they can
and commenting on your blog posts where relevant.
This is how blogs grow. This is how business blogs become
business communities. And this is how you can improve your
overall sales and web presence.
Don't discount comments on your blog. They are powerful
additions and can help your site and it's content grow. If you
take heed to the "content is king" credo, then you absolutely
must take the time to work on the comments section of your
business blog.
Chuck Crawford is an established expert in
web design, traffic development and website financial analysis.
He has been helping people design and develop their internet
business since 1995. visit http://www.businessblogs.us/blog/.
