Buying Expired Domain Names - Some Simple Suggestions

by John Khu

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Published on this site: April 17th, 2009 - See more articles from this month

Hundreds of expired domain traders buy a number of expired domain names, sell them to the highest bidder or flip them into useful web sites to make more money and profit. However, most of them commit a number of mistakes and blunders in the process, which could be due to a number of reasons and factors. Here are some simple suggestions and tips to help you in buying good expired domain names:

Dropped domains can be anything! If a domain was dropped by its previous owner, you may not be too sure about its quality and commercial viability. A dropped domain is not as good as a domain purchased from a person who no longer needs it. Dropped domains may not show good return on your investment, as the inherent quality of those domains will be still under doubt vis-à-vis traffic and incoming links. Under usual circumstances, dropped domains can result in a total loss of search engine ranking as well as accumulated traffic. Google and other major search engines may delete the entire list related to an expired domain, soon after the announcement of drop. On the other hand, search engines like DMOZ and Yahoo are more liberal in their approach. Yahoo always charges a hefty registration fee of about $299 to list a particular domain. It makes sense to buy an expired domain listed on these two search engines just to save some money and time. Domains expiring must be treated in a different way, as you are not too sure of the future course of events; the dropping domain may be picked up invisible buyers through a buying process called domain backordering.

Another mistake that a number of expired domain traders commit is to hold on to their inventory in the hope that someone will come forward to buy their domains. Never ever, commit the mistake of holding on to your domains. Rotate your domains; if you find a lucrative offer, go ahead and sell it. Create a big turnover by selling your stock whenever you get a good offer. If at all you are planning to resell you domain, do not park it with anyone. Instead, create a good web site, host it with a goof host and create catchy and SEO friendly content and images. Once you feel that you have a good web portal, and then you can search for a good buyer, who is ready to pay a big price.

Before buying any expired domain, ensure that you are checking the history of domain in a comprehensive manner. The best way to conduct a comprehensive search is to use the WayBack Archive, which provides you basic information on a particular domain that has just expired. Everyone agrees that incoming links and traffic contribute a lot to the value of an expired domain. While it is very difficult for a newbie domain trader to find out if there is any traffic attached to a particular expired domain, experienced and hard-boiled ones can scent a domain that displays lot of traffic and links.

John Khu: Is an author and also a seasoned professional with vast experience in expired domain name business. He is also the owner of the path breaking web sites called http://www.expireddomainsecret.com and
http://www.expireddomaingains.com which provide complete and up-to-date information on expired domains and their eternal secrets.