A lot of internet marketers have multiple web sites. Multiple
sites mean multiple streams of revenue. Sounds good. It's not
quite so simple though. Multiple sites can turn into multiple
streams of revenue only if you are doing the right things to
turn them into revenue earners. Here are my tips on maintaining
and managing multiple web sites.
Think Before You Start: Think about why you are starting a new
site, what you plan to offer and what you plan to gain from it.
Don't just start a site because you feel like it. Do your
research, do some thinking and then go ahead.
Treat Each Website As A Separate Business. The first step is
to write down the mission statement of your new website. The
mission statement must include what information/services the
website is going to offer and which market it's going to cater
to.
Maintain A Database: Document the passwords and usernames
and everything related to that website.
Be Consistent: Only add content to the site that fits with
mission statement. Refer to the mission statement frequently.
Don't get distracted from the goals for that website.
Monitor Revenue Independently: Maintain separate revenue
statistics for each website. Your websites might be doing well
all together but there might be a few which are not performing
well. By keeping separate revenue charts you can focus on the
profitability of each website separately.
All Marketing Efforts have to be independent of each other.
Every marketing effort - right from article marketing to press
releases has to be separate for every website.
Lastly don't start too many websites. Start only as many as you
can maintain. It's better to have five good websites rather than
ten bad websites. Number of websites is not the key to your
success, number of good, well maintained websites is the key.
Sandy Naidu: Is a work at home mother. Sandy's
website www.DotComMothers.com features
interviews with
women business owners. Most of the guests are mothers who have
created a successful business working from home. There are also
resources on the site to help you start your own business.
