A carpenter, no matter how skilled, won't be able to work
without his hammer. A painter can't paint without paint. Skills
and experience are always helpful in any kind of business, but
they aren't enough in the long run. You need tools, materials,
or resources to help you attain your goals. The same holds true
in Internet marketing.
Must-Have Internet Marketing Tools
The following Internet marketing tools may not be considered a
necessity, but the benefits you can derive from them are not
something you should disregard.
Get People to Subscribe to Your RSS Feeds
RSS feeds are one of the easiest ways to update past, present,
and future customers of the latest going-ons in your business or
website. RSS saves time and effort for everyone and since
they're simple and relatively free to create, giving them a
chance won't hurt your business. To maximize the benefits from
RSS feeds, consider posting a link to RSS FAQ in your page so
that people who haven't yet tried subscribing to RSS feeds will
finally have an idea of what they're missing on.
Make Good Use of Emails
Although the system of sending and receiving emails isn't
flawless, it's certainly more reliable and effective than having
your mail handled by the post office. Emails are one of the most
underestimated Internet marketing tools online and it's high
time you put them into good use.
Firstly, use emails for an efficient way to provide customer
service and support. Being able to respond to your customers'
inquiries and concerns in a reasonable period of time will build
consumer loyalty and strengthen your customer base.
Use email to send newsletters to your customers. Instead of
spending a lot of money having actual newsletters printed and
mailed, create a digital version and send them for free to your
customers. And since there's no need to worry about the costs of
creating and distributing newsletters, youíre free to send them
out more frequently than usual. Of course, be sure not to flood
the inboxes of your customers or your plan would just backfire.
Lastly, create an email-based auto-response system so that you
can right away acknowledge specified actions taken by your
customers.
Create Events that Allow Interaction and Participation
It can be a contest or an event where your customers can
interact with a famous figure. It doesn't matter what kind of
event you end up organizing just as long as it can generate
positive hype for the business.
In creating events, you must keep the following considerations
in mind.
Firstly, there must be something youíre offering in exchange.
For contests, the rewards are obviously the ones serving as an
incentive for people to visit your website and participate. Be
sure that you spell out the rewards or benefits clearly.
Secondly, what you get from these events must be naturally
greater than what youíre spending on it. Don't offer what you
can't afford to give. Thirdly, don't forget to have press
releases created. They'll make sure that your target market is
aware of your event.
Get a Blog
People tend to prefer businesses that they can boast of being
'personally' familiar with. With a blog, you can get your
customers to know more about you as a person and hopefully win
their trust and loyalty in the process. It's also a good way of
learning more about your target market and using this knowledge
to improve your products, services, and operation.
Daegan H Smith: Is And Expert Online Marketer "Wanna
Lean The Secret To Making $85,147,717 Per Month While Quickly And Easily
EXPLODING Your Network Marketing Organization
by 7,141 People Without EVER Buying Or Calling a Single Stinking
Lead?" Free CD Explains All: www.easymlmprofits.com.
