Where do you start when you get started online? What do you
need? Web site, product, sales page, list, right? Sure---but how
do you make everything work together?
I am assuming two things here. One, you already have a product
or information to sell. Two, you have or are willing to build,
buy, or otherwise obtain a web site.
Once you have a product and a web site, how do you get traffic
to it? How do you build a list of potential customers that can
buy from you in the future? Notice I say build here, not buy.
The list you build will be far more valuable than any you could
purchase online. Keep this in mind--if they sell it to you, they
probably sell it to many others. Do you want to be one of 25
people mailing your list, or do you want your own, personal
list, with people on it who specifically remember requesting you
send them more information?
So the first thing you need is an auto responder so you can
effectively build your list. The auto responder will allow you
to pre-write letters to send to your list on a pre-determined
schedule. This allows you to stay in touch with your list
whether you are actively working at the office on your campaign,
or you are relaxing on the beach (This particular article was
written on my vacation).
Once you have your auto responder, set up a page on your web
site where people who visit your site can subscribe to your
mailing list. Notice I said page, not link. Why? If you just
have a sign-up location on your site they may or may not sign
up. But imagine that the only way they can enter your site is to
subscribe to your list. Wouldn't your subscription rate go up?
To see exactly what I mean, click my link at the end of this
article. You will get to an opt-in page, and will go no further
in my web site until you have subscribed.
Next, write an orderly series of letters to your list. These
letters must be informative and easy to read. I like to make
mine almost chatty---I try to write them the same way I would
talk if you and I were having coffee at my dining room table (or
in this case, at the beach).
Now that your campaign has been set up, and you are ready to
mail to it, you need traffic. My favorite sources of traffic are
articles that I have written, search engine results (if you
write articles, your web site should climb the search engine
results rankings), and inexpensive PPC campaigns. A note on
PPC--do not spend a ridiculous amount of money---bid on lower -
priced words, until you have a proven response rate and rate of
return. You may think that these methods will not provide as
much traffic as banner ads or guaranteed traffic schemes or even
buying huge lists and mailing them. But keep in mind, I am
looking for long-term income, not a quick buck. What do you
want? A quick buck and your web site shut down for spurious
techniques, or long-term income?
Next, guard this list with your life. Do not share it, give it
away, send useless information, sell it, spam it, nothing. Treat
these names as though they are your very closest of friends.
Only share with them information you would share with your best
friend. Do not send them to some affiliate link to a product you
don't know anything about. Respect your list, and they should
buy from you. Maybe not today, or tomorrow---but if you treat
them right and mail them regularly, they will produce a long
term income.
Westly Lager: Is a success mentor and coach
helping teach people how to work online. With Westly's
experience and expertise you can't go wrong. See how Westly can
help you today by visiting http://myabunza.org also checkout http://nicheannihilationmethod.org for more tips.
