Companies selling merchandise or products online need all the
help they can get inviting people to their web site to make a
purchase. There is an old internet marketing conclusion that
says no matter how good the web site or how good the product,
without visitors a web site is a waste of time and effort.
Imagine a billboard along the side of the road and the road is
closed. If no one travels down the road, they will not the see
billboard.
A web site is a virtual billboard on the side of the internet
highway and the goal of internet marketing is to get people to
travel down that road. Once they find the site they can then
make a choice about whether to buy from the company or not, but
the first concern needs to be getting people to their site.
With millions of internet web sites the odds of stumbling
across one that is not part of any internet marketing network is
essentially zero. Internet marketing drives the customers to the
site and a string network promotes the company that operates the
site. Having it all work together is what drives sales and
multilevel marketing is ab out the fastest way of building that
strong network.
Everyone who joins in the network wants to make money and will
have their own web site promoting the company and/or the
product. Their problem is that everyone who is part of the
network will be vying for the same internet customers and trying
to promote their individual site so the sales are credited to
them. Each owner of the site will be marketing their own
business page while the main company wins all the way around.
The network member with the best marketing plan wins while the
others may either beef up their marketing effort or move on to a
different multilevel marketing program.
This is probably where most new internet marketing people lose
their interest in the online sales business. They do not know
enough about how to promote their web site and watch as others
become successful selling the exact same product. After asking
themselves what they are doing wrong for a few weeks, they will
usually blame the product, the main company or the entire
process, unwilling to accept their own inability to market their
business successfully.
As they drop out and move on, someone else who sees the success
of the remaining marketers are willing to take their place in
the profit leg of one of the successful business owners. Most of
the ones who leave are unable to admit defeat because of their
own failings and convince themselves they can do better with a
different program or a different product line. After all, it is
not their fault their business did not make it.
Perhaps it is the term marketing that confuses people and the
word advertising simple sounds expensive to many. The term
promotion can be substituted for either of the terms as the end
result is essentially the same. The difference is internet
marketing is today's buzzword while promotions ended when the
internet began.
Dustin Heath Cannon: Of Next Level Enterprises, LLC
is a successful Internet marketer working with top leaders in
the home business and Internet marketing industry. For more
information on marketing your GRN business visit: http://www.coopforgrn.com/.
