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Advertising Your Home Based Business - Some
by Barbara J. Beddall
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Published on this site: March 8th, 2008 - See more articles from this month
Online advertising is more than a web site with words about
your home business or product. It is a way of building a
relationship with your customers. When a customer buys a
product, that customer has bonded either with the product or
with the person who sold them the product. Either they are
familiar with the product and know it will give them what they
want, or they are familiar with the salesperson and they know he
or she will answer their questions patiently.
The Internet is a place advertisers can bond with their
customers. It allows "two-way" conversations created through
various means such as e-mails and chat that allow the customer
to feel more comfortable. Online advertising allows the customer
to search and find an item at their leisure; it really puts them
in charge of when and where they would like to browse. For
example, when a customer sees an e-mail with a subject he or she
is interested in, they can read it now or keep it for later.
This also keeps the information in front of them. Other forms
of advertising like billboards make a quick impression but
cannot be easily reaccessed for future browsing.
E-mail
E-mail is one of the primary reasons people are on the
Internet. Friends send e-mails to each other with pictures and
news, and it is certainly possible to become friends with your
customers through e-mails. Sending e-mail newsletters to keep
the customer up to date on your home based business or product
is a form of bonding with them by sharing something you feel
they would be interested in. Once they begin to trust your
recommendations, they will come back again and again.
Important: Make sure they agree to the e-mails. You can do this
by having an opt-in area where they agree to receive the
information. A good way to do this is to have them sign up for
a newsletter or for special promotions.
Micro site
This is a small web site on a larger web site. This can be
good for products that people eventually need but don't want to
give a lot of thought to until the actual need arises; for
example, self-help books. If a customer sees a small site about
that topic every time he or she goes to their favorite internet
book site, they are likely to remember it when they need it, and
go back and click on it. Instead of driving to a regular
bookstore where they would have to look at all the rows of
self-help books, they will remember the one from the micro site
on the Internet and go there instead because of the sheer
convenience factor.
Web site
A web site is an easy way to bond with your customer. Here you
create the customer's experience by your use of color and other
images that will appeal to your customer. Through a little
research, you will know exactly who your customer is and you can
design your web site accordingly by using images that appeal to
your specific group of customers.
You will also be able track your customer's experience to make
it better. You will know how many visited your web site, how
long they stayed, what they spent the most time checking out.
You can interact with them by having a customer service area or
a suggestion box. In doing this, you are able to have the
customer think of your product as a personality.
You can design your own web site, but there are many expert web
designers. Consult one of them and then use your web site for a
few days to work out all the kinks. Then let your website work
to help you attract and bond with your customers.
Barbara J. Beddall: Is owner of http://SmarterWay2Work.com and writes on a variety of subjects.
To learn more about this topic, Barbara recommends you visit: http://www.SmarterWay2Work.com
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