Page Rank or PR is one of the most essential aspects of
many online marketers include while designing their
marketing campaigns web sites, Google is well know for its
page rankings. Search Engine Optimization determines the
page rank as well as whether or not the subject is a hot
topic.
In order to determine how well they should rank, Google
uses a complex algorithm to analyze web pages. The manner
or formula that Google uses is a well-guarded secret.
However, it is public knowledge that one consideration is
in the number of pages that link to a particular page or
backlinks.
The internet is full of information concerning backlinks.
It is however, controversial as to the manner of how
individuals get their links as well as almost everything
concerning page rank. Some individuals get their backlinks
by purchasing them for others or a link broker; however,
Google discourages this type of practice to do so.
Google holds its stance, that a page rank should be
naturally popular and not artificially stimulated by
outside sources. The page rank, according to Google should
reflect the true interest and relativity of the page
according to specific search terms.
Of course, some contend that this type of method of
determining the page rank is great and worthwhile, whereas
there are others who consider this as an overbearing,
sinister motive on Googles part.
Although, the argument continues concerning the rules of
Google, the backlinks hold importance in ranking web pages.
If you are into marketing online, page rank is an essential
issue to you and your sales.
Page ranking is vital, since it can increase the traffic
you have for potential clients. If your page falls below
the first page of search engine results, it will influence
the amount of internet traffic your site entertains.
Each link does carry its own difference in quality, since
it is not only the number of backlinks on a site, but the
quality of those links as well. Yet again, this is an area
of controversial debate.
Reciprocal links can make a bad impression where page rank
is concerned; since this is when different, sites trade
links to improve the page rank of their web page. Google
passes over reciprocal links. In other words, pages that
contain reciprocal links will not benefit from page rank,
so it is a big waste of time.
When it comes to Search Engine Optimization, Google is more
in favor of one-way links. These links lead from one site
to another website, with no reciprocal links involved
between the two sites.
The favoritism of these one-way likes is quite simple
really. Many consider that, a website that has many links
leading to it is providing information that others may
consider high in value.
Therefore, a page rank will reflect that other individuals
think it a good website because of the number of links that
lead you to that particular website. Whether you agree or
not, the reasoning for this is compelling, while many
leading SEO experts consider backlinks and the quality of
those links to hold consideration in the calculation of a
page rank.
The true issue is however, that many online marketers need
to learn how to go about finding valuable and valid links
for their websites. There are two basic methods, which are
DIY, Do it yourself or OS, Outsourcing.
The do it yourself method is demanding and time consuming,
although it features considerable merit for many reasons.
However, it simply means taking the time to build good
relationships with other websites, since this will aid in
increasing the natural page rank. This is what Google looks
for when ranking web pages.
Link building by Outsourcing are a process you can use
through an assortment of agencies that specialize in this
technique. Many online businesses claim the ability of
being a matching service. This permits you to get backlinks
from various other web sites. They match you up with other
web sites they have in their database of related content.
However, there are risks involved with outsourcing since
you have no real control of the method that links are
created for your website. Therefore, it is in your best
interest to study the practices and polices of any type of
link building program. When it comes to outsourcing your
link building to others, it is best to practice the art of
caution.
On the other hand, social networking is quickly becoming a
very popular technique for acquiring inbound one-way links
to your website. It is however, an experimental method at
this time. However, many individuals report that this
method brings considerable success and quickly improves a
page rank.
Backlinks are only one of the contributing factors out of
hundreds of factors that determine page rank, according to
Google. Google has no intention whatsoever in giving away
its secret information, since it feels this would
compromise the integrity of Google and its search engine
results.
What is obviously significant and well known is that Google
ranks pages according to the quality and number of
backlinks as a central factor. Online marketers should pay
special attention to such details as they would any other
faucet of their business enterprise. This is something to
consider carefully with any type of marketing strategy.
You should always be careful and take your time to focus
while creating your web pages and website, so that they are
search engine optimized. Although, backlinks are essential,
they are only one portion of how well your page is ranked
in the search engine results.
Optimization for search engines should always hold a
forefront in your thoughts and planning, when writing your
blogs or building your web pages as well as writing
articles to use in a marketing program. In order to do the
Google dance it is imperative that we all learn the first
steps to enjoy the success of having our web pages within a
top page rank.
Kevin Sinclair: Is the publisher and editor of Be Successful
News, a site that provides information and articles on how
to succeed in your own home or small business. http://besuccessfulnews.com/
